{"id":9908,"date":"2021-11-01T19:12:29","date_gmt":"2021-11-01T19:12:29","guid":{"rendered":"https:\/\/lovepaper.org\/love-paperin-lanseeraus-latinalaisessa-amerikassa\/"},"modified":"2026-10-02T09:55:15","modified_gmt":"2026-10-02T09:55:15","slug":"love-paperin-lanseeraus-latinalaisessa-amerikassa","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/fi\/love-paperin-lanseeraus-latinalaisessa-amerikassa\/","title":{"rendered":"Love Paper Latin American lanseeraus"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong>Two Sides Latin American menestytty\u00e4 edistett\u00e4ess\u00e4 painotuotteiden, paperin ja paperipohjaisten pakkausten kest\u00e4v\u00e4\u00e4 k\u00e4ytt\u00f6\u00e4 kuluttajien keskuudessa, Love Paper Latin America on nyt virallisesti lanseerattu.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Two Sides -j\u00e4rjest\u00f6n maailmanlaajuinen ty\u00f6 painotuotteiden, paperin ja paperipohjaisten pakkausten kest\u00e4vien ominaisuuksien edist\u00e4miseksi on auttanut lis\u00e4\u00e4m\u00e4\u00e4n kuluttajien tietoisuutta siit\u00e4, ett\u00e4 paperi on kest\u00e4v\u00e4\u00e4 ja yksi maailman kierr\u00e4tetyimmist\u00e4 materiaaleista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Two Sides Latin America -j\u00e4rjest\u00f6n toimitusjohtajan Fabio Arruda Mortaran mukaan tuotteiden ja materiaalien ymp\u00e4rist\u00f6ominaisuuksiin ei ole koskaan aiemmin kohdistunut n\u00e4in laajaa kiinnostusta kuin nyt. Keskustelu muovien k\u00e4yt\u00f6st\u00e4 on muuttanut merkitt\u00e4v\u00e4sti kuluttajien ja yritysten suhtautumista kest\u00e4vyyteen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40);margin-left:0\">Aiemmat kampanjat ovat auttaneet muuttamaan suuren yleis\u00f6n k\u00e4sityksi\u00e4 n\u00e4ist\u00e4 aiheista.\u00a0<em>\u201dT\u00e4n\u00e4 vuonna Love Paper vetoaa enemm\u00e4n tunteisiin ja pyrkii puhuttelemaan ihmisi\u00e4 suoraan esittelem\u00e4ll\u00e4 t\u00e4ysin uuden visuaalisen ilmeen, entist\u00e4 selke\u00e4mm\u00e4n tiedon sek\u00e4 k\u00e4sittelem\u00e4ll\u00e4 esimerkiksi kierr\u00e4tyst\u00e4, CO2:n sitomista ja kest\u00e4vyytt\u00e4\u201d,<\/em>\u00a0Mortara p\u00e4\u00e4tt\u00e4\u00e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Esimerkiksi vuonna 2013 vain 4 % Yhdistyneen kuningaskunnan kuluttajista uskoi, ett\u00e4 Euroopan mets\u00e4t kasvoivat. Nyky\u00e4\u00e4n t\u00e4m\u00e4 osuus on yli kaksinkertainen.\u00a0<em>\u201dKierr\u00e4tyksen osalta 17 % kuluttajista uskoo, ett\u00e4 paperin uudelleenk\u00e4ytt\u00f6aste Euroopassa on yli 60 %, mik\u00e4 on kolme kertaa suurempi osuus kuin niiden kuluttajien osuus, jotka jakoivat t\u00e4m\u00e4n k\u00e4sityksen seitsem\u00e4n vuotta sitten\u201d<\/em>, Mortara iloitsee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Aiemmat kampanjat ovat auttaneet muuttamaan suuren yleis\u00f6n k\u00e4sityksi\u00e4 n\u00e4ist\u00e4 aiheista. \u201d<em>T\u00e4n\u00e4 vuonna Love Paper vetoaa enemm\u00e4n tunteisiin ja pyrkii puhuttelemaan kuluttajia suoraan esittelem\u00e4ll\u00e4 t\u00e4ysin uuden visuaalisen ilmeen, entist\u00e4 selke\u00e4mm\u00e4n tiedon sek\u00e4 k\u00e4sittelem\u00e4ll\u00e4 esimerkiksi kierr\u00e4tyst\u00e4, CO2:n sitomista ja kest\u00e4vyytt\u00e4<\/em>\u201d, korostaa Two Sides Latin America -j\u00e4rjest\u00f6n toimitusjohtaja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><em>\u201dLove Paper -kampanjan lanseeraus Latinalaisessa Amerikassa auttaa purkamaan paperintuotantoon liittyvi\u00e4 myyttej\u00e4. Samalla se tukee viljelymetsien, uusiutuviin kuituihin perustuvien tuotteiden ja paperin erilaisten arjessamme tarjoamien k\u00e4ytt\u00f6tapojen kest\u00e4vyytt\u00e4 koskevan tiedon vahvistamista ja levitt\u00e4mist\u00e4\u201d,<\/em>\u00a0toteaa Argentiinan Sellu- ja paperivalmistajien yhdistyksen (AFCP) johtaja N\u00e9stor Nisnik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Lis\u00e4tietoja Love Paper Latin America -kampanjasta saat tutustumalla sen verkkosivustoon osoitteessa\u00a0<a href=\"https:\/\/al.lovepaper.org\/\" target=\"_blank\" rel=\"noopener\">al.lovepaper.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two Sides Latin American menestytty\u00e4 edistett\u00e4ess\u00e4 painotuotteiden, paperin ja paperipohjaisten pakkausten kest\u00e4v\u00e4\u00e4 k\u00e4ytt\u00f6\u00e4 kuluttajien keskuudessa, Love Paper Latin America on nyt virallisesti lanseerattu. Two Sides -j\u00e4rjest\u00f6n maailmanlaajuinen ty\u00f6 painotuotteiden, paperin ja paperipohjaisten pakkausten kest\u00e4vien ominaisuuksien edist\u00e4miseksi on auttanut lis\u00e4\u00e4m\u00e4\u00e4n kuluttajien tietoisuutta siit\u00e4, ett\u00e4 paperi on kest\u00e4v\u00e4\u00e4 ja yksi maailman kierr\u00e4tetyimmist\u00e4 materiaaleista. Two Sides Latin America [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,1721],"tags":[],"class_list":["post-9908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-uutiset"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Love Paper Latin American lanseeraus - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/fi\/love-paperin-lanseeraus-latinalaisessa-amerikassa\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Love Paper Latin American lanseeraus - Love Paper\" \/>\n<meta property=\"og:description\" content=\"Two Sides Latin American menestytty\u00e4 edistett\u00e4ess\u00e4 painotuotteiden, paperin ja paperipohjaisten pakkausten kest\u00e4v\u00e4\u00e4 k\u00e4ytt\u00f6\u00e4 kuluttajien keskuudessa, Love Paper Latin America on nyt virallisesti lanseerattu. 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