{"id":8016,"date":"2026-04-27T13:19:35","date_gmt":"2026-04-27T13:19:35","guid":{"rendered":"https:\/\/lovepaper.org\/lahjapakkaus-highstreet-aloite\/"},"modified":"2026-10-02T05:53:05","modified_gmt":"2026-10-02T05:53:05","slug":"lahjapakkaus-highstreet-aloite","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/fi\/lahjapakkaus-highstreet-aloite\/","title":{"rendered":"Lahjojen paketointi \u2013 kivijalkaliikkeiden aloite"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Tiesitk\u00f6, ett\u00e4 kaikkea kaupoista ostamaamme lahjapaperia ei voi kierr\u00e4tt\u00e4\u00e4? FatFace on yhdess\u00e4 muiden suurten kivijalkaliikkeiden kanssa kehitt\u00e4nyt aloitteen, joka s\u00e4\u00e4st\u00e4\u00e4 t\u00e4n\u00e4 jouluna aikaasi, vaivaasi ja rahaasi.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kuvittele tilanne. Astut paikalliseen kivijalkaliikkeeseen ja l\u00f6yd\u00e4t t\u00e4ydellisen lahjan t\u00e4rke\u00e4lle ihmiselle. Kun ostokset on tehty, lahja pakataan paperipussiin, ja l\u00e4hdet kotia kohti paketoidaksesi sen ja sujauttaaksesi kuusen alle. Mutta mill\u00e4 aiot paketoida sen?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tietoinen paketointi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Viime vuosina <a href=\"https:\/\/www.fatface.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">FatFace<\/a>&#8211; ja <a href=\"https:\/\/www.primark.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Primark<\/a>-kivijalkaliikkeet ovat ottaneet myym\u00e4l\u00f6iss\u00e4\u00e4n k\u00e4ytt\u00f6\u00f6n \u201dtietoisen paketoinnin\u201d ja tarjoavat asiakkaille ostoskasseja, joissa on vastuullinen juju. Sen sijaan, ett\u00e4 asiakkaalle annettaisiin vain kerran k\u00e4ytett\u00e4v\u00e4 tavallinen tai br\u00e4nd\u00e4tty paperipussi, paperipusseihin on painettu juhlavia kuvioita, jotta ne voidaan leikata auki ja k\u00e4ytt\u00e4\u00e4 juuri ostetun lahjan lahjapaperina. Primark on suunnitellut ruskeat paperipussinsa uudelleen niin, ett\u00e4 niiss\u00e4 on <a href=\"https:\/\/www.primark.com\/en-ie\/the-edit\/home\/its-a-wrap\/a\/0ce582b9-fc6b-4ed5-8729-a80bebff1c4e\" target=\"_blank\" rel=\"noreferrer noopener\">karkkikepinpunaisia raitoja<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Euroopassa 74 % [1] paperista ja 83 % [2] paperipohjaisista pakkauksista kierr\u00e4tet\u00e4\u00e4n uusiksi tuotteiksi. Ei siis ole ihme, ett\u00e4 suuremmat yritykset alkavat k\u00e4ytt\u00e4\u00e4 omia paperipohjaisia tuotteitaan vastuullisuustekona.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paperipussien uusiok\u00e4ytt\u00f6<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aiemmin FatFace on suunnitellut paperipussinsa niin, ett\u00e4 niit\u00e4 voi k\u00e4ytt\u00e4\u00e4 lahjapaperin lis\u00e4ksi my\u00f6s paperiketjujen tekemiseen. Joihinkin heid\u00e4n <a href=\"https:\/\/www.craigeves.co.uk\/fatface-mindful-wrapping\" target=\"_blank\" rel=\"noreferrer noopener\">pienempiin ostoskasseihinsa<\/a> on jopa painettu kaava, jonka avulla voit tehd\u00e4 omia joulupaukkupommiasi. Ostoksesi koosta riippumatta voit siis osallistua vastuulliseen, paperipohjaiseen joulunviettoon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osana t\u00e4m\u00e4n vuoden joulukampanjaa FatFace on koonnut blogiin ohjeet <a href=\"https:\/\/www.fatface.com\/blog-articles\/mindful-wrapping-with-the-modern-calligraphy-company.html\" target=\"_blank\" rel=\"noreferrer noopener\">kalligrafian<\/a> k\u00e4ytt\u00f6\u00f6n. Kalligrafia toimii paitsi luovana tapana kirjoittaa my\u00f6s tehostaa ostoskassista tehty\u00e4 lahjapaperia, kun sit\u00e4 k\u00e4ytet\u00e4\u00e4n lahjoissa. Lis\u00e4ksi ylij\u00e4\u00e4neest\u00e4 ostoskassilahjapaperista voi tehd\u00e4 lahjapakettien nimilappuja, joihin voi kirjoittaa oman kalligrafiaviestin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vastuullinen konsepti<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e4llaisen vastuullisen tuotteen vaihtoehtoiset k\u00e4ytt\u00f6mahdollisuudet ovat l\u00e4hes rajattomat. St. Louisissa ty\u00f6skentelev\u00e4 graafinen suunnittelija <a href=\"https:\/\/www.behance.net\/gallery\/18587077\/H-M-Sustainable-Retail-Packaging\" target=\"_blank\" rel=\"noreferrer noopener\">Jayvn Soloman<\/a> suunnitteli kivijalkaliike <a href=\"https:\/\/hmgroup.com\/sustainability\/sustainability-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">H&amp;M<\/a>:lle ainutlaatuisen ja vastuullisen konseptin, jossa paperiset ostoskassit muutetaan k\u00e4yt\u00f6n j\u00e4lkeen vaateripustimiksi. Vaikka kyse on vasta konseptista, H&amp;M kertoo <a href=\"https:\/\/hmgroup.com\/sustainability\/circular-and-climate-positive\/packaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">verkkosivustollaan<\/a>, miten se pyrkii toimimaan vastuullisemmin. Puuvillakassit sopivat erinomaisesti toistuvaan k\u00e4ytt\u00f6\u00f6n ostoksilla, mutta niit\u00e4 on k\u00e4ytett\u00e4v\u00e4 v\u00e4hint\u00e4\u00e4n 50 kertaa, jotta ne saavuttavat saman ilmastovaikutuksen kuin paperikassit [3]. Ei siis ole ihme, ett\u00e4 kivijalkaliikkeet ovat alkaneet omaksua Love Paper -ajattelun!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sen sijaan ett\u00e4 nappaisit mukaan rullia lahjapaperia sek\u00e4 valmiita rusetteja ja nauhoja, mikset tutustuisi tarkemmin paperikasseihin ja pakkauksiin, joihin lahjasi t\u00e4n\u00e4 vuonna pakattiin?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jos haluat t\u00e4n\u00e4 vuonna paketoida lahjasi vastuullisemmin, tutustu jouluaiheiseen artikkeliimme <a href=\"https:\/\/lovepaper.org\/fi\/8-kekseliasta-ideaa-joululahjojen-pakkaamiseen\/\" target=\"_blank\" rel=\"noreferrer noopener\">8 nerokasta joululahjojen paketointi-ideaa<\/a>. Taitavista taittelutekniikoista itse teht\u00e4viin solmittaviin lahjapakettien nimilappuihin on tarjolla paljon nokkelia tapoja paketoida lahjat t\u00e4n\u00e4 jouluna.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e4hteet<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cepi, 2020<\/li>\n\n\n\n<li>Eurostat, 2018<\/li>\n\n\n\n<li>The Danish Environmental Protection Agency, 2018<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Tiesitk\u00f6, ett\u00e4 kaikkea kaupoista ostamaamme lahjapaperia ei voi kierr\u00e4tt\u00e4\u00e4? FatFace on yhdess\u00e4 muiden suurten kivijalkaliikkeiden kanssa kehitt\u00e4nyt aloitteen, joka s\u00e4\u00e4st\u00e4\u00e4 t\u00e4n\u00e4 jouluna aikaasi, vaivaasi ja rahaasi. Kuvittele tilanne. Astut paikalliseen kivijalkaliikkeeseen ja l\u00f6yd\u00e4t t\u00e4ydellisen lahjan t\u00e4rke\u00e4lle ihmiselle. Kun ostokset on tehty, lahja pakataan paperipussiin, ja l\u00e4hdet kotia kohti paketoidaksesi sen ja sujauttaaksesi kuusen alle. Mutta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1720,1723,8,11],"tags":[],"class_list":["post-8016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elamantapa","category-kierratys","category-lifestyle","category-recycling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lahjojen paketointi \u2013 kivijalkaliikkeiden aloite - Love Paper<\/title>\n<meta name=\"description\" content=\"Tutustu siihen, miten kivijalkamyym\u00e4l\u00e4t muuttavat paperiset ostoskassit kest\u00e4viksi lahjapakkauksiksi v\u00e4hent\u00e4\u00e4kseen joulunajan j\u00e4tett\u00e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/fi\/lahjapakkaus-highstreet-aloite\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lahjojen paketointi \u2013 kivijalkaliikkeiden aloite - 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