{"id":9907,"date":"2021-11-01T19:12:29","date_gmt":"2021-11-01T19:12:29","guid":{"rendered":"https:\/\/lovepaper.org\/el-lanzamiento-de-love-paper-en-latinoamerica\/"},"modified":"2026-08-21T19:13:11","modified_gmt":"2026-08-21T19:13:11","slug":"el-lanzamiento-de-love-paper-en-latinoamerica","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/","title":{"rendered":"El lanzamiento de Love Paper en Latinoam\u00e9rica"},"content":{"rendered":"

Gracias al \u00e9xito de Two Sides Latinoam\u00e9rica a la hora de promover entre los consumidores el uso sostenible de los productos impresos, el papel y el Packaging de papel, se ha puesto en marcha oficialmente Love Paper Latinoam\u00e9rica.<\/strong><\/h4>\n\n

La iniciativa global de Two Sides para promover las caracter\u00edsticas sostenibles de la impresi\u00f3n, el papel y el Packaging de papel ha contribuido a que los consumidores sean m\u00e1s conscientes de que el papel es sostenible y de que es uno de los materiales m\u00e1s reciclados del mundo.<\/p>\n\n

Seg\u00fan Fabio Arruda Mortara, director general de Two Sides Latinoam\u00e9rica, nunca antes se hab\u00eda registrado una preocupaci\u00f3n tan generalizada, como la que existe en la actualidad, por las caracter\u00edsticas medioambientales de los productos y materiales que utilizamos. Los debates sobre el uso de los pl\u00e1sticos han propiciado un cambio sustancial en la actitud de los consumidores y las empresas respecto a la sostenibilidad.<\/p>\n\n

Las campa\u00f1as anteriores han contribuido a cambiar la percepci\u00f3n que tiene el p\u00fablico en general sobre estos temas. \u00abEste a\u00f1o, Love Paper se centra m\u00e1s en las emociones y pretende llegar directamente a la gente, presentando una identidad visual totalmente nueva, con una informaci\u00f3n a\u00fan m\u00e1s clara, y abordando temas como el reciclaje, la captura de CO\u2082 y la sostenibilidad\u00bb,<\/em>\u00a0concluye Mortara.<\/p>\n\n

En 2013, por ejemplo, solo el 4 % de los consumidores del Reino Unido cre\u00eda que los bosques de Europa estaban creciendo. Hoy en d\u00eda, este \u00edndice se ha m\u00e1s que duplicado. \u00abEn lo que respecta al reciclaje, el 17 % de los consumidores cree que la tasa de reutilizaci\u00f3n del papel en Europa es superior al 60 %, una cifra tres veces mayor que la de quienes compart\u00edan esta percepci\u00f3n hace siete a\u00f1os\u00bb.<\/em>, celebra Mortara.<\/p>\n\n

Las campa\u00f1as anteriores han contribuido a cambiar la percepci\u00f3n que tiene el p\u00fablico en general sobre estas cuestiones. \u00abEste a\u00f1o, Love Paper resulta m\u00e1s emotiva y busca dirigirse directamente a los consumidores, presentando una identidad visual totalmente nueva, con informaci\u00f3n a\u00fan m\u00e1s clara, y abordando temas como el reciclaje, la captura de CO\u2082 y la sostenibilidad.<\/em>\u00bb, destaca el director general de Two Sides Latinoam\u00e9rica.<\/p>\n\n

\u00abEl lanzamiento de la campa\u00f1a Love Paper en Latinoam\u00e9rica contribuye a desmontar los mitos sobre la producci\u00f3n de papel, adem\u00e1s de ser un aliado en el fortalecimiento y la difusi\u00f3n del conocimiento sobre la sostenibilidad de los bosques de cultivo, los productos a base de fibras renovables y las diferentes variantes que ofrece el papel en nuestra vida cotidiana\u00bb,<\/em>\u00a0N\u00e9stor Nisnik, director de la Asociaci\u00f3n Argentina de Fabricantes de Pasta y Papel (AFCP).<\/p>\n\n

Para obtener m\u00e1s informaci\u00f3n sobre la campa\u00f1a \u00abLove Paper Latin America\u00bb, visita su p\u00e1gina web en al.lovepaper.org<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Gracias al \u00e9xito de Two Sides Latinoam\u00e9rica a la hora de promover entre los consumidores el uso sostenible de los productos impresos, el papel y el Packaging de papel, se ha puesto en marcha oficialmente Love Paper Latinoam\u00e9rica. La iniciativa global de Two Sides para promover las caracter\u00edsticas sostenibles de la impresi\u00f3n, el papel y […]<\/p>\n","protected":false},"author":1,"featured_media":9900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1691],"tags":[],"class_list":["post-9907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nEl lanzamiento de Love Paper en Latinoam\u00e9rica - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El lanzamiento de Love Paper en Latinoam\u00e9rica - Love Paper\" \/>\n<meta property=\"og:description\" content=\"Gracias al \u00e9xito de Two Sides Latinoam\u00e9rica a la hora de promover entre los consumidores el uso sostenible de los productos impresos, el papel y el Packaging de papel, se ha puesto en marcha oficialmente Love Paper Latinoam\u00e9rica. La iniciativa global de Two Sides para promover las caracter\u00edsticas sostenibles de la impresi\u00f3n, el papel y […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/\" \/>\n<meta property=\"og:site_name\" content=\"Love Paper\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-01T19:12:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T19:13:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/08\/LP-Latin-America-Website-on-Devices-sm-1536x1037-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1037\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Love Paper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Love Paper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lovepaper.org\\\/es\\\/el-lanzamiento-de-love-paper-en-latinoamerica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/es\\\/el-lanzamiento-de-love-paper-en-latinoamerica\\\/\"},\"author\":{\"name\":\"Love Paper\",\"@id\":\"http:\\\/\\\/live-lovepaperuk.test\\\/#\\\/schema\\\/person\\\/3c11ece10ec9d3c8b282895ab31fb2da\"},\"headline\":\"El lanzamiento de Love Paper en Latinoam\u00e9rica\",\"datePublished\":\"2021-11-01T19:12:29+00:00\",\"dateModified\":\"2026-08-21T19:13:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/es\\\/el-lanzamiento-de-love-paper-en-latinoamerica\\\/\"},\"wordCount\":491,\"publisher\":{\"@id\":\"http:\\\/\\\/live-lovepaperuk.test\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/es\\\/el-lanzamiento-de-love-paper-en-latinoamerica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lovepaper.org\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LP-Latin-America-Website-on-Devices-sm-1536x1037-1.png\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lovepaper.org\\\/es\\\/el-lanzamiento-de-love-paper-en-latinoamerica\\\/\",\"url\":\"https:\\\/\\\/lovepaper.org\\\/es\\\/el-lanzamiento-de-love-paper-en-latinoamerica\\\/\",\"name\":\"El lanzamiento de Love Paper en Latinoam\u00e9rica - Love Paper\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/live-lovepaperuk.test\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/es\\\/el-lanzamiento-de-love-paper-en-latinoamerica\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/es\\\/el-lanzamiento-de-love-paper-en-latinoamerica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lovepaper.org\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LP-Latin-America-Website-on-Devices-sm-1536x1037-1.png\",\"datePublished\":\"2021-11-01T19:12:29+00:00\",\"dateModified\":\"2026-08-21T19:13:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/es\\\/el-lanzamiento-de-love-paper-en-latinoamerica\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lovepaper.org\\\/es\\\/el-lanzamiento-de-love-paper-en-latinoamerica\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/lovepaper.org\\\/es\\\/el-lanzamiento-de-love-paper-en-latinoamerica\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lovepaper.org\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LP-Latin-America-Website-on-Devices-sm-1536x1037-1.png\",\"contentUrl\":\"https:\\\/\\\/lovepaper.org\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LP-Latin-America-Website-on-Devices-sm-1536x1037-1.png\",\"width\":1536,\"height\":1037},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lovepaper.org\\\/es\\\/el-lanzamiento-de-love-paper-en-latinoamerica\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lovepaper.org\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El lanzamiento de Love Paper en Latinoam\u00e9rica\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/live-lovepaperuk.test\\\/#website\",\"url\":\"http:\\\/\\\/live-lovepaperuk.test\\\/\",\"name\":\"Love Paper\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\\\/\\\/live-lovepaperuk.test\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/live-lovepaperuk.test\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/live-lovepaperuk.test\\\/#organization\",\"name\":\"Love Paper\",\"url\":\"http:\\\/\\\/live-lovepaperuk.test\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"http:\\\/\\\/live-lovepaperuk.test\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lovepaper.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/love_paperna.png\",\"contentUrl\":\"https:\\\/\\\/lovepaper.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/love_paperna.png\",\"width\":846,\"height\":754,\"caption\":\"Love Paper\"},\"image\":{\"@id\":\"http:\\\/\\\/live-lovepaperuk.test\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/live-lovepaperuk.test\\\/#\\\/schema\\\/person\\\/3c11ece10ec9d3c8b282895ab31fb2da\",\"name\":\"Love Paper\",\"description\":\"This is a test author bio created for demonstration purposes. The author regularly publishes content across various topics, focusing on clarity, consistency, and readability. All content is generated for testing layouts, formatting, and display within WordPress environments, ensuring everything appears correctly across different themes and devices.\",\"sameAs\":[\"https:\\\/\\\/lovepaper.org\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El lanzamiento de Love Paper en Latinoam\u00e9rica - Love Paper","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/","og_locale":"es_ES","og_type":"article","og_title":"El lanzamiento de Love Paper en Latinoam\u00e9rica - Love Paper","og_description":"Gracias al \u00e9xito de Two Sides Latinoam\u00e9rica a la hora de promover entre los consumidores el uso sostenible de los productos impresos, el papel y el Packaging de papel, se ha puesto en marcha oficialmente Love Paper Latinoam\u00e9rica. La iniciativa global de Two Sides para promover las caracter\u00edsticas sostenibles de la impresi\u00f3n, el papel y […]","og_url":"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/","og_site_name":"Love Paper","article_published_time":"2021-11-01T19:12:29+00:00","article_modified_time":"2026-08-21T19:13:11+00:00","og_image":[{"width":1536,"height":1037,"url":"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/08\/LP-Latin-America-Website-on-Devices-sm-1536x1037-1.png","type":"image\/png"}],"author":"Love Paper","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Love Paper","Tiempo de lectura":"2 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/#article","isPartOf":{"@id":"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/"},"author":{"name":"Love Paper","@id":"http:\/\/live-lovepaperuk.test\/#\/schema\/person\/3c11ece10ec9d3c8b282895ab31fb2da"},"headline":"El lanzamiento de Love Paper en Latinoam\u00e9rica","datePublished":"2021-11-01T19:12:29+00:00","dateModified":"2026-08-21T19:13:11+00:00","mainEntityOfPage":{"@id":"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/"},"wordCount":491,"publisher":{"@id":"http:\/\/live-lovepaperuk.test\/#organization"},"image":{"@id":"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/#primaryimage"},"thumbnailUrl":"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/08\/LP-Latin-America-Website-on-Devices-sm-1536x1037-1.png","articleSection":["Noticias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/","url":"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/","name":"El lanzamiento de Love Paper en Latinoam\u00e9rica - Love Paper","isPartOf":{"@id":"http:\/\/live-lovepaperuk.test\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/#primaryimage"},"image":{"@id":"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/#primaryimage"},"thumbnailUrl":"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/08\/LP-Latin-America-Website-on-Devices-sm-1536x1037-1.png","datePublished":"2021-11-01T19:12:29+00:00","dateModified":"2026-08-21T19:13:11+00:00","breadcrumb":{"@id":"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/#primaryimage","url":"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/08\/LP-Latin-America-Website-on-Devices-sm-1536x1037-1.png","contentUrl":"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/08\/LP-Latin-America-Website-on-Devices-sm-1536x1037-1.png","width":1536,"height":1037},{"@type":"BreadcrumbList","@id":"https:\/\/lovepaper.org\/es\/el-lanzamiento-de-love-paper-en-latinoamerica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lovepaper.org\/es\/"},{"@type":"ListItem","position":2,"name":"El lanzamiento de Love Paper en Latinoam\u00e9rica"}]},{"@type":"WebSite","@id":"http:\/\/live-lovepaperuk.test\/#website","url":"http:\/\/live-lovepaperuk.test\/","name":"Love Paper","description":"","publisher":{"@id":"http:\/\/live-lovepaperuk.test\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/live-lovepaperuk.test\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"http:\/\/live-lovepaperuk.test\/#organization","name":"Love Paper","url":"http:\/\/live-lovepaperuk.test\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"http:\/\/live-lovepaperuk.test\/#\/schema\/logo\/image\/","url":"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/04\/love_paperna.png","contentUrl":"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/04\/love_paperna.png","width":846,"height":754,"caption":"Love Paper"},"image":{"@id":"http:\/\/live-lovepaperuk.test\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/live-lovepaperuk.test\/#\/schema\/person\/3c11ece10ec9d3c8b282895ab31fb2da","name":"Love Paper","description":"This is a test author bio created for demonstration purposes. The author regularly publishes content across various topics, focusing on clarity, consistency, and readability. All content is generated for testing layouts, formatting, and display within WordPress environments, ensuring everything appears correctly across different themes and devices.","sameAs":["https:\/\/lovepaper.org"]}]}},"_links":{"self":[{"href":"https:\/\/lovepaper.org\/es\/wp-json\/wp\/v2\/posts\/9907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lovepaper.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lovepaper.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lovepaper.org\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lovepaper.org\/es\/wp-json\/wp\/v2\/comments?post=9907"}],"version-history":[{"count":0,"href":"https:\/\/lovepaper.org\/es\/wp-json\/wp\/v2\/posts\/9907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lovepaper.org\/es\/wp-json\/wp\/v2\/media\/9900"}],"wp:attachment":[{"href":"https:\/\/lovepaper.org\/es\/wp-json\/wp\/v2\/media?parent=9907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lovepaper.org\/es\/wp-json\/wp\/v2\/categories?post=9907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lovepaper.org\/es\/wp-json\/wp\/v2\/tags?post=9907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}