{"id":9910,"date":"2021-11-01T19:12:29","date_gmt":"2021-11-01T19:12:29","guid":{"rendered":"https:\/\/lovepaper.org\/zahajeni-projektu-love-paper-v-latinske-americe\/"},"modified":"2026-08-21T19:13:36","modified_gmt":"2026-08-21T19:13:36","slug":"zahajeni-projektu-love-paper-v-latinske-americe","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/cs\/zahajeni-projektu-love-paper-v-latinske-americe\/","title":{"rendered":"Zah\u00e1jen\u00ed projektu \u201eLove Paper\u201c v Latinsk\u00e9 Americe"},"content":{"rendered":"

Vzhledem k \u00fasp\u011bchu iniciativy Two Sides Latin America, kter\u00e1 u spot\u0159ebitel\u016f propaguje udr\u017eiteln\u00e9 vyu\u017e\u00edv\u00e1n\u00ed tiskovin, pap\u00edru a pap\u00edrov\u00fdch obal\u016f, byla nyn\u00ed ofici\u00e1ln\u011b zah\u00e1jena \u010dinnost organizace Love Paper Latin America.<\/strong><\/h4>\n\n

Glob\u00e1ln\u00ed iniciativa organizace Two Sides zam\u011b\u0159en\u00e1 na propagaci udr\u017eitelnosti tisku, pap\u00edru a pap\u00edrov\u00fdch obal\u016f p\u0159isp\u011bla k tomu, \u017ee si spot\u0159ebitel\u00e9 v\u00edce uv\u011bdomuj\u00ed, \u017ee pap\u00edr je udr\u017eiteln\u00fd materi\u00e1l a pat\u0159\u00ed mezi nejv\u00edce recyklovan\u00e9 materi\u00e1ly na sv\u011bt\u011b.<\/p>\n\n

Podle Fabia Arrudy Mortary, gener\u00e1ln\u00edho \u0159editele organizace Two Sides Latin America, nikdy dosud neexistovaly tak roz\u0161\u00ed\u0159en\u00e9 obavy ohledn\u011b ekologick\u00e9 \u0161etrnosti produkt\u016f a materi\u00e1l\u016f, kter\u00e9 pou\u017e\u00edv\u00e1me. Diskuse o pou\u017e\u00edv\u00e1n\u00ed plast\u016f vedly k podstatn\u00e9 zm\u011bn\u011b v postoji spot\u0159ebitel\u016f i firem k udr\u017eitelnosti.<\/p>\n\n

Dosavadn\u00ed kampan\u011b p\u0159isp\u011bly ke zm\u011bn\u011b vn\u00edm\u00e1n\u00ed t\u011bchto t\u00e9mat \u0161irokou ve\u0159ejnost\u00ed. \u201eLetos je kampa\u0148 Love Paper emotivn\u011bj\u0161\u00ed a sna\u017e\u00ed se oslovit lidi p\u0159\u00edmo. P\u0159in\u00e1\u0161\u00ed zcela novou vizu\u00e1ln\u00ed identitu s je\u0161t\u011b p\u0159ehledn\u011bj\u0161\u00edmi informacemi a zab\u00fdv\u00e1 se t\u00e9maty, jako je recyklace, sekvestrace CO\u2082 a udr\u017eitelnost,\u201c<\/em>\u00a0uzav\u00edr\u00e1 Mortara.<\/p>\n\n

Nap\u0159\u00edklad v roce 2013 se pouze 4 % britsk\u00fdch spot\u0159ebitel\u016f domn\u00edvalo, \u017ee lesy v Evrop\u011b rostou. Dnes je tento pod\u00edl v\u00edce ne\u017e dvojn\u00e1sobn\u00fd. \u201ePokud jde o recyklaci, 17 % spot\u0159ebitel\u016f se domn\u00edv\u00e1, \u017ee m\u00edra op\u011btovn\u00e9ho vyu\u017eit\u00ed pap\u00edru v Evrop\u011b p\u0159esahuje 60 %, co\u017e je trojn\u00e1sobek oproti pod\u00edlu t\u011bch, kte\u0159\u00ed tento n\u00e1zor zast\u00e1vali p\u0159ed sedmi lety.\u201c<\/em>, raduje se Mortara.<\/p>\n\n

Dosavadn\u00ed kampan\u011b p\u0159isp\u011bly ke zm\u011bn\u011b vn\u00edm\u00e1n\u00ed t\u011bchto ot\u00e1zek \u0161irokou ve\u0159ejnost\u00ed. \u201eLetos je kampa\u0148 \u201eLove Paper\u201c emocion\u00e1ln\u011b p\u016fsobiv\u011bj\u0161\u00ed a sna\u017e\u00ed se oslovit spot\u0159ebitele p\u0159\u00edmo. P\u0159in\u00e1\u0161\u00ed zcela novou vizu\u00e1ln\u00ed identitu s je\u0161t\u011b p\u0159ehledn\u011bj\u0161\u00edmi informacemi a zab\u00fdv\u00e1 se t\u00e9maty, jako je recyklace, sekvestrace CO\u2082 a udr\u017eitelnost.<\/em>\u201c, zd\u016fraz\u0148uje gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Two Sides Latin America.<\/p>\n\n

\u201eZah\u00e1jen\u00ed kampan\u011b Love Paper v Latinsk\u00e9 Americe p\u0159isp\u00edv\u00e1 k vyvr\u00e1cen\u00ed m\u00fdt\u016f o v\u00fdrob\u011b pap\u00edru a z\u00e1rove\u0148 pom\u00e1h\u00e1 posilovat a \u0161\u00ed\u0159it pov\u011bdom\u00ed o udr\u017eitelnosti p\u011bstovan\u00fdch les\u016f, v\u00fdrobc\u00edch na b\u00e1zi obnoviteln\u00fdch vl\u00e1ken a r\u016fzn\u00fdch mo\u017enostech vyu\u017eit\u00ed pap\u00edru v na\u0161em ka\u017edodenn\u00edm \u017eivot\u011b,\u201c<\/em>\u00a0N\u00e9stor Nisnik, \u0159editel Argentinsk\u00e9ho svazu v\u00fdrobc\u016f celul\u00f3zy a pap\u00edru (AFCP).<\/p>\n\n

Chcete-li se dozv\u011bd\u011bt v\u00edce o kampani Love Paper Latin America, nav\u0161tivte jejich webov\u00e9 str\u00e1nky na adrese al.lovepaper.org<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Vzhledem k \u00fasp\u011bchu iniciativy Two Sides Latin America, kter\u00e1 u spot\u0159ebitel\u016f propaguje udr\u017eiteln\u00e9 vyu\u017e\u00edv\u00e1n\u00ed tiskovin, pap\u00edru a pap\u00edrov\u00fdch obal\u016f, byla nyn\u00ed ofici\u00e1ln\u011b zah\u00e1jena \u010dinnost organizace Love Paper Latin America. Glob\u00e1ln\u00ed iniciativa organizace Two Sides zam\u011b\u0159en\u00e1 na propagaci udr\u017eitelnosti tisku, pap\u00edru a pap\u00edrov\u00fdch obal\u016f p\u0159isp\u011bla k tomu, \u017ee si spot\u0159ebitel\u00e9 v\u00edce uv\u011bdomuj\u00ed, \u017ee pap\u00edr je udr\u017eiteln\u00fd […]<\/p>\n","protected":false},"author":1,"featured_media":9900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1750],"tags":[],"class_list":["post-9910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"yoast_head":"\nZah\u00e1jen\u00ed projektu \u201eLove Paper\u201c v Latinsk\u00e9 Americe - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/cs\/zahajeni-projektu-love-paper-v-latinske-americe\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zah\u00e1jen\u00ed projektu \u201eLove Paper\u201c v Latinsk\u00e9 Americe - Love Paper\" \/>\n<meta property=\"og:description\" content=\"Vzhledem k \u00fasp\u011bchu iniciativy Two Sides Latin America, kter\u00e1 u spot\u0159ebitel\u016f propaguje udr\u017eiteln\u00e9 vyu\u017e\u00edv\u00e1n\u00ed tiskovin, pap\u00edru a pap\u00edrov\u00fdch obal\u016f, byla nyn\u00ed ofici\u00e1ln\u011b zah\u00e1jena \u010dinnost organizace Love Paper Latin America. 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