{"id":9501,"date":"2021-07-21T12:46:03","date_gmt":"2021-07-21T12:46:03","guid":{"rendered":"https:\/\/lovepaper.org\/spotrebitele-chteji-mit-pravo-si-zvolit-jakym-zpusobem-budou-dostavat-sve-faktury-a-vypisy\/"},"modified":"2026-08-20T12:48:00","modified_gmt":"2026-08-20T12:48:00","slug":"spotrebitele-chteji-mit-pravo-si-zvolit-jakym-zpusobem-budou-dostavat-sve-faktury-a-vypisy","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/cs\/spotrebitele-chteji-mit-pravo-si-zvolit-jakym-zpusobem-budou-dostavat-sve-faktury-a-vypisy\/","title":{"rendered":"Spot\u0159ebitel\u00e9 cht\u011bj\u00ed m\u00edt pr\u00e1vo si zvolit, jak\u00fdm zp\u016fsobem budou dost\u00e1vat sv\u00e9 faktury a v\u00fdpisy"},"content":{"rendered":"

Mezi organizacemi se objevuje znepokojiv\u00fd trend, kdy se st\u00e1le \u010dast\u011bji sna\u017e\u00ed p\u0159esunout komunikaci se z\u00e1kazn\u00edky do online prost\u0159ed\u00ed, zejm\u00e9na pokud jde o faktury a v\u00fdpisy. Obvykle se k tomuto kroku rozhoduj\u00ed z finan\u010dn\u00edch d\u016fvod\u016f, m\u00edsto toho v\u0161ak a\u017e p\u0159\u00edli\u0161 \u010dasto uv\u00e1d\u011bj\u00ed zav\u00e1d\u011bj\u00edc\u00ed tvrzen\u00ed t\u00fdkaj\u00edc\u00ed se \u017eivotn\u00edho prost\u0159ed\u00ed. Tomuto jevu se b\u011b\u017en\u011b \u0159\u00edk\u00e1 greenwashing<\/a>.<\/strong><\/p>\n\n

Studie, kterou provedla neziskov\u00e1 organizace Dv\u011b strany<\/a>\u00a0a nez\u00e1visl\u00e1 v\u00fdzkumn\u00e1 spole\u010dnost Toluna si klade za c\u00edl porozum\u011bt m\u011bn\u00edc\u00edmu se vn\u00edm\u00e1n\u00ed tisku a pap\u00edru ze strany spot\u0159ebitel\u016f. Studie zjistila, \u017ee spot\u0159ebitel\u00e9 si v drtiv\u00e9 v\u011bt\u0161in\u011b p\u0159ej\u00ed, aby pr\u00e1vo rozhodnout se, jak\u00fdm zp\u016fsobem budou dost\u00e1vat sd\u011blen\u00ed<\/a>\u00a0(v digit\u00e1ln\u00ed nebo ti\u0161t\u011bn\u00e9 podob\u011b) od organizac\u00ed. 78 % britsk\u00fdch spot\u0159ebitel\u016f si p\u0159eje m\u00edt tuto mo\u017enost.<\/p>\n\n

Pr\u00e1vo na volbu<\/strong><\/h3>\n\n

Pokud budou lid\u00e9 online automaticky vy\u0159azeni, ani\u017e by m\u011bli mo\u017enost u\u0161et\u0159it na n\u00e1kladech, dopadne to na ty nejzraniteln\u011bj\u0161\u00ed a nejohro\u017een\u011bj\u0161\u00ed \u010dleny na\u0161ich komunit. Ve Velk\u00e9 Brit\u00e1nii 6,3 % v\u0161ech dosp\u011bl\u00fdch nikdy nepou\u017eilo internet (\u00da\u0159ad pro n\u00e1rodn\u00ed statistiku, 2020<\/a>). \u010casto jsou to pr\u00e1v\u011b nejzraniteln\u011bj\u0161\u00ed \u010dlenov\u00e9 spole\u010dnosti, kte\u0159\u00ed jsou z\u00e1visl\u00ed na tradi\u010dn\u00ed, po\u0161tovn\u00ed korespondenci. P\u0159echod k v\u00fdhradn\u011b online spole\u010dnosti s sebou nese riziko, \u017ee star\u0161\u00ed lid\u00e9, osoby se zdravotn\u00edm posti\u017een\u00edm, obyvatel\u00e9 venkova a lid\u00e9 s n\u00edzk\u00fdmi p\u0159\u00edjmy z\u016fstanou od\u0159\u00edznuti od okoln\u00edho sv\u011bta.<\/p>\n\n

Krom\u011b pr\u00e1va na volbu spot\u0159ebitel\u00e9 tak\u00e9 po\u017eaduj\u00ed, aby nebyli penalizov\u00e1ni za to, \u017ee si zvol\u00ed pap\u00edrovou formu komunikace. 58 % britsk\u00fdch spot\u0159ebitel\u016f souhlas\u00ed s t\u00edm, \u017ee by jim nem\u011bly b\u00fdt \u00fa\u010dtov\u00e1ny vy\u0161\u0161\u00ed poplatky za to, \u017ee si zvol\u00ed pap\u00edrovou fakturu nebo v\u00fdpis. Nav\u00edc, Organizace mus\u00ed postupovat opatrn\u011b, kdy\u017e nut\u00ed sv\u00e9 z\u00e1kazn\u00edky k vyu\u017e\u00edv\u00e1n\u00ed online slu\u017eeb<\/a>. Kdyby byli brit\u0161t\u00ed spot\u0159ebitel\u00e9 nuceni sv\u00fdmi sou\u010dasn\u00fdmi poskytovateli slu\u017eeb p\u0159ej\u00edt na digit\u00e1ln\u00ed vys\u00edl\u00e1n\u00ed, 32 % z nich by zva\u017eovalo p\u0159echod k jin\u00e9mu poskytovateli.<\/p>\n\n

Digit\u00e1ln\u00ed komunikace nen\u00ed v\u017edy preferovanou volbou<\/strong><\/h3>\n\n

Ve spole\u010dnosti, kde se v\u0161e odehr\u00e1v\u00e1 online, hroz\u00ed organizac\u00edm, \u017ee budou pova\u017eovat digit\u00e1ln\u00ed \u0159e\u0161en\u00ed za v\u017edy preferovanou volbu. To v\u0161ak neplat\u00ed v\u017edy. 59 % britsk\u00fdch spot\u0159ebitel\u016f se st\u00e1le v\u00edce ob\u00e1v\u00e1, \u017ee jejich osobn\u00ed \u00fadaje uchov\u00e1van\u00e9 v elektronick\u00e9 podob\u011b jsou vystaveny riziku hackersk\u00e9ho \u00fatoku, kr\u00e1de\u017ee, ztr\u00e1ty nebo po\u0161kozen\u00ed. Nejv\u011bt\u0161\u00ed obavy maj\u00ed lid\u00e9 star\u0161\u00ed 55 let (64 %), stejnou obavu v\u0161ak sd\u00edl\u00ed i zna\u010dn\u00e1 \u010d\u00e1st mlad\u0161\u00edch lid\u00ed (58 % lid\u00ed ve v\u011bku 25\u201334 let).<\/p>\n\n

Nav\u00edc i kdy\u017e se spot\u0159ebitel p\u0159ejde na digit\u00e1ln\u00ed faktury a v\u00fdpisy, m\u00e1lokdy to z\u016fstane \u201ebezpap\u00edrov\u00e9\u201c. 59 % britsk\u00fdch spot\u0159ebitel\u016f (47 % v EU) si doma pravideln\u011b tiskne pap\u00edrov\u00e9 kopie, pokud je pot\u0159ebuj\u00ed.<\/p>\n\n

Nelze pop\u0159\u00edt, \u017ee digit\u00e1ln\u00ed technologie ovliv\u0148uj\u00ed zp\u016fsob, jak\u00fdm komunikujeme, av\u0161ak rostouc\u00ed z\u00e1vislost na nich s sebou p\u0159in\u00e1\u0161\u00ed i sv\u00e9 vlastn\u00ed v\u00fdzvy. Pr\u016fzkum ukazuje, \u017ee odpojit se od digit\u00e1ln\u00edch za\u0159\u00edzen\u00ed je d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdy jindy. 45 % britsk\u00fdch spot\u0159ebitel\u016f (46 % v EU) m\u00e1 obavy z jak mohou digit\u00e1ln\u00ed za\u0159\u00edzen\u00ed po\u0161kozovat jejich zdrav\u00ed<\/a>\u00a0a 43 % souhlas\u00ed (49 % v EU), \u017ee tr\u00e1v\u00ed p\u0159\u00edli\u0161 mnoho \u010dasu u sv\u00fdch za\u0159\u00edzen\u00ed.<\/a><\/p>\n\n

Co je lep\u0161\u00ed: ti\u0161t\u011bn\u00e1 nebo digit\u00e1ln\u00ed verze?<\/strong><\/h3>\n\n

Ti\u0161t\u011bn\u00e1 a digit\u00e1ln\u00ed m\u00e9dia se \u010dasto srovn\u00e1vaj\u00ed ve snaze ur\u010dit, kter\u00e1 z t\u011bchto forem je lep\u0161\u00ed. Debata by se v\u0161ak nem\u011bla to\u010dit kolem protikladu \u201eti\u0161t\u011bn\u00e1 vs. digit\u00e1ln\u00ed\u201c, proto\u017ee oba kan\u00e1ly jsou d\u016fle\u017eit\u00e9 a vz\u00e1jemn\u011b se dopl\u0148uj\u00ed. V kone\u010dn\u00e9m d\u016fsledku mus\u00ed m\u00edt spot\u0159ebitel\u00e9 pr\u00e1vo rozhodnout se, jak\u00fdm zp\u016fsobem cht\u011bj\u00ed dost\u00e1vat informace; je t\u0159eba zajistit, aby byla zachov\u00e1na mo\u017enost volby spot\u0159ebitel\u016f a aby nebyli znev\u00fdhodn\u011bni ti, kte\u0159\u00ed necht\u011bj\u00ed nebo nemohou vyu\u017e\u00edvat digit\u00e1ln\u00ed informace.<\/p>\n\n

Dopad \u201egreenwashingu\u201c<\/strong><\/h3>\n\n

Organizace by se m\u011bly vyvarovat tvrzen\u00ed, \u017ee digit\u00e1ln\u00ed komunikace je \u0161etrn\u011bj\u0161\u00ed k \u017eivotn\u00edmu prost\u0159ed\u00ed ne\u017e komunikace v pap\u00edrov\u00e9 podob\u011b. Tato marketingov\u00e1 praxe se naz\u00fdv\u00e1 \u201egreenwashing<\/a>\u201c, kde obecn\u00e1 tvrzen\u00ed o p\u0159\u00ednosu pro \u017eivotn\u00ed prost\u0159ed\u00ed, kter\u00fd m\u00e1 p\u0159echod z pap\u00edrov\u00e9 komunikace na digit\u00e1ln\u00ed komunikaci, nejsou podlo\u017eena kompetentn\u00edmi a spolehliv\u00fdmi v\u011bdeck\u00fdmi d\u016fkazy.<\/p>\n\n

\u201eTvrzen\u00ed typu \u201eGo Green, Go Paperless\u201c jsou nejen zav\u00e1d\u011bj\u00edc\u00ed, ale tak\u00e9 nesm\u00edrn\u011b \u0161kodliv\u00e1 pro odv\u011btv\u00ed, kter\u00e9 jen ve Velk\u00e9 Brit\u00e1nii zam\u011bstn\u00e1v\u00e1 116 000 lid\u00ed (1 096 000 v EU) ve v\u00edce ne\u017e 8 400 podnic\u00edch (115 700 v EU).<\/em>\u201e\u0159\u00edk\u00e1 Jonathan Tame, v\u00fdkonn\u00fd \u0159editel organizace Two Sides Europe.\u201c<\/p>\n\n

Z pr\u016fzkumu vypl\u00fdv\u00e1, \u017ee polovina spot\u0159ebitel\u016f se nenech\u00e1 oklamat organizacemi, kter\u00e9 je z ekologick\u00fdch d\u016fvod\u016f p\u0159esv\u011bd\u010duj\u00ed, aby p\u0159e\u0161li z pap\u00edrov\u00e9 komunikace na digit\u00e1ln\u00ed komunikaci. 52 % britsk\u00fdch spot\u0159ebitel\u016f si je v\u011bdomo, \u017ee jde ve skute\u010dnosti o \u00fasporu n\u00e1klad\u016f.<\/p>","protected":false},"excerpt":{"rendered":"

Mezi organizacemi se objevuje znepokojiv\u00fd trend, kdy se st\u00e1le \u010dast\u011bji sna\u017e\u00ed p\u0159esunout komunikaci se z\u00e1kazn\u00edky do online prost\u0159ed\u00ed, zejm\u00e9na pokud jde o faktury a v\u00fdpisy. Obvykle se k tomuto kroku rozhoduj\u00ed z finan\u010dn\u00edch d\u016fvod\u016f, m\u00edsto toho v\u0161ak a\u017e p\u0159\u00edli\u0161 \u010dasto uv\u00e1d\u011bj\u00ed zav\u00e1d\u011bj\u00edc\u00ed tvrzen\u00ed t\u00fdkaj\u00edc\u00ed se \u017eivotn\u00edho prost\u0159ed\u00ed. Tomuto jevu se b\u011b\u017en\u011b \u0159\u00edk\u00e1 greenwashing. Studie, kterou […]<\/p>\n","protected":false},"author":1,"featured_media":9491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1749,1750],"tags":[],"class_list":["post-9501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zivotni-styl","category-zpravy"],"yoast_head":"\nSpot\u0159ebitel\u00e9 cht\u011bj\u00ed m\u00edt pr\u00e1vo si zvolit, jak\u00fdm zp\u016fsobem budou dost\u00e1vat sv\u00e9 faktury a v\u00fdpisy - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/cs\/spotrebitele-chteji-mit-pravo-si-zvolit-jakym-zpusobem-budou-dostavat-sve-faktury-a-vypisy\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spot\u0159ebitel\u00e9 cht\u011bj\u00ed m\u00edt pr\u00e1vo si zvolit, jak\u00fdm zp\u016fsobem budou dost\u00e1vat sv\u00e9 faktury a v\u00fdpisy - Love Paper\" \/>\n<meta property=\"og:description\" content=\"Mezi organizacemi se objevuje znepokojiv\u00fd trend, kdy se st\u00e1le \u010dast\u011bji sna\u017e\u00ed p\u0159esunout komunikaci se z\u00e1kazn\u00edky do online prost\u0159ed\u00ed, zejm\u00e9na pokud jde o faktury a v\u00fdpisy. 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