{"id":9487,"date":"2025-03-06T12:35:31","date_gmt":"2025-03-06T12:35:31","guid":{"rendered":"https:\/\/lovepaper.org\/tyden-love-paper-2025-velky-uspech\/"},"modified":"2026-08-20T12:37:23","modified_gmt":"2026-08-20T12:37:23","slug":"tyden-love-paper-2025-velky-uspech","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/cs\/tyden-love-paper-2025-velky-uspech\/","title":{"rendered":"T\u00fdden \u201eLove Paper\u201c 2025 \u2013 velk\u00fd \u00fasp\u011bch"},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong>Zcela nov\u00e1 akce Love Paper vzbudila pozornost po cel\u00e9m sv\u011bt\u011b a p\u0159isp\u011bla k v\u011bt\u0161\u00ed informovanosti podnik\u016f i spot\u0159ebitel\u016f o v\u00fdhod\u00e1ch pap\u00edru.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Prvn\u00ed <a href=\"https:\/\/lovepaper.org\/lovepaperweek\/\">T\u00fdden Love Paper<\/a>\u00a0byla ozna\u010dena za obrovsk\u00fd \u00fasp\u011bch pot\u00e9, co se do n\u00ed zapojilo velk\u00e9 mno\u017estv\u00ed firem a organizac\u00ed z cel\u00e9ho sv\u011bta, aby \u0161\u00ed\u0159ily poselstv\u00ed, \u017ee pap\u00edr je vysoce udr\u017eiteln\u00fd, \u00fa\u010dinn\u00fd a atraktivn\u00ed nosi\u010d.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Akce, kter\u00e1 se konala ve dnech 3. a\u017e 7. \u00fanora 2025, byla p\u011btidenn\u00ed kampan\u00ed zam\u011b\u0159enou na zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o ekologick\u00fdch v\u00fdhod\u00e1ch pap\u00edru a pap\u00edrov\u00fdch obal\u016f. Prost\u0159ednictv\u00edm kombinace p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, grafick\u00fdch materi\u00e1l\u016f a vide\u00ed, z\u00e1pat\u00ed e-mail\u016f, virtu\u00e1ln\u00edch pozad\u00ed a brandingu Love Paper Week si akce kladla za c\u00edl roz\u0161\u00ed\u0159it znalosti o pap\u00edru i o pap\u00edrensk\u00e9m, tiskov\u00e9m a obalov\u00e9m pr\u016fmyslu mezi spot\u0159ebiteli, klienty a kolegy na n\u00e1rodn\u00ed i mezin\u00e1rodn\u00ed \u00farovni.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">\u201e<em>C\u00edlem t\u00e9to iniciativy je sezn\u00e1mit \u0161irokou ve\u0159ejnost s t\u00edm, pro\u010d je pap\u00edr tak udr\u017eiteln\u00fdm, \u00fa\u010dinn\u00fdm a atraktivn\u00edm m\u00e9diem<\/em>\u201c, vysv\u011btlil Josh Birch, vedouc\u00ed kampan\u011b organizace Two Sides UK.<\/p>\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40);margin-left:0\"><strong>Celosv\u011btov\u00e1 podpora<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Akce v r\u00e1mci Love Paper Week spo\u010d\u00edvala v s\u00e9rii p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, z nich\u017e ka\u017ed\u00fd p\u0159in\u00e1\u0161el jin\u00fd fakt o pap\u00edru, kter\u00fd zd\u016fraz\u0148oval jeho d\u016fle\u017eitou roli v oblasti udr\u017eitelnosti. P\u0159\u00edsp\u011bvky se t\u00fdkaly t\u00e9mat od obal\u016f a vzd\u011bl\u00e1v\u00e1n\u00ed a\u017e po r\u016fst les\u016f a dopad pap\u00edru na \u017eivotn\u00ed prost\u0159ed\u00ed ve srovn\u00e1n\u00ed s online m\u00e9dii.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Krom\u011b tis\u00edc\u016f zhl\u00e9dnut\u00ed p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch se o t\u00e9to iniciativ\u011b psalo tak\u00e9 v m\u00e9di\u00edch, jako jsou PrintWeek a Packaging News, a \u0159ada firem a oborov\u00fdch organizac\u00ed vyj\u00e1d\u0159ila svou podporu t\u00edm, \u017ee na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch upozornila na tuto kampa\u0148. Mezi nimi byly nap\u0159\u00edklad Professional Publishers Association, Denmaur, Fedrigoni a Reach Printing Services, kter\u00e9 zve\u0159ejnily n\u00e1sleduj\u00edc\u00ed p\u0159\u00edsp\u011bvek:<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40);margin-left:0\">\u201e<em>V r\u00e1mci t\u00fddne \u201eLove Paper\u201c jsme se zeptali t\u00fdmu spole\u010dnosti Reach Printing: \u201ePro\u010d m\u00e1te r\u00e1di tisk?\u201c<\/em>\u201c. Michael Brown, obchodn\u00ed \u0159editel, uvedl: \u201e<em>\u201ePap\u00edr m\u00e1m r\u00e1da, proto\u017ee je to udr\u017eiteln\u00e1 volba, a\u0165 u\u017e jde o m\u00edstn\u00ed noviny ti\u0161t\u011bn\u00e9 na novinov\u00e9m pap\u00edru z odpov\u011bdn\u00fdch zdroj\u016f, nebo o pap\u00edrov\u00e9 obaly, ve kter\u00fdch p\u0159ich\u00e1z\u00ed z\u00e1silka. Pap\u00edr lze recyklovat a znovu pou\u017e\u00edt, co\u017e je \u0161etrn\u011bj\u0161\u00ed k \u017eivotn\u00edmu prost\u0159ed\u00ed.\u201c<\/em><\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Z \u0161ir\u0161\u00edho okol\u00ed p\u0159i\u0161ly zpr\u00e1vy o podpo\u0159e tak\u00e9 od Federace evropsk\u00fdch v\u00fdrobc\u016f ob\u00e1lek a lehk\u00fdch obal\u016f (Fepe) a skupiny LEIPA. Akce \u201eLove Paper Week\u201c se konala na mezin\u00e1rodn\u00ed \u00farovni tak\u00e9 v Severn\u00ed a Ji\u017en\u00ed Americe, p\u0159i\u010dem\u017e ka\u017ed\u00fd region m\u011bl sv\u00e9 vlastn\u00ed webov\u00e9 str\u00e1nky.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Fepe zve\u0159ejnila: \u201e<em>\u201eJsme hrd\u00ed na to, \u017ee podporujeme kampa\u0148 Love Paper, iniciativu vedenou organizac\u00ed Two Sides North America, kter\u00e1 propaguje atraktivitu a udr\u017eitelnost tisku, pap\u00edru a pap\u00edrov\u00fdch obal\u016f. Tento speci\u00e1ln\u00ed t\u00fdden p\u0159edstavuje pro cel\u00e9 odv\u011btv\u00ed p\u0159\u00edle\u017eitost spojit s\u00edly a zasadit se za pap\u00edr a udr\u017eitelnost.\u201c<\/em><\/p>\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong>Ka\u017edoro\u010dn\u00ed akce<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Prvn\u00ed ro\u010dn\u00edk Love Paper Week je teprve za\u010d\u00e1tkem ka\u017edoro\u010dn\u00ed akce, jej\u00ed\u017e rozsah a zapojen\u00ed \u00fa\u010dastn\u00edk\u016f se budou postupn\u011b roz\u0161i\u0159ovat a kter\u00e1 bude informovat a vzd\u011bl\u00e1vat st\u00e1le v\u00edce lid\u00ed o pap\u00edru a jeho v\u00fdhod\u00e1ch z hlediska udr\u017eitelnosti.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">\u201e<em>\u201eJsme nad\u0161eni ohlasem na prvn\u00ed ro\u010dn\u00edk Love Paper Week,\u201c<\/em>\u00a0\u0159ekl Birch. \u201e<em>C\u00edlem je, aby se tato akce rok od roku rozr\u016fstala a stala se skute\u010dn\u011b uzn\u00e1van\u00fdm t\u00fddnem v r\u00e1mci cel\u00e9ho odv\u011btv\u00ed, mezi firmami i spot\u0159ebiteli. Chceme zapojit v\u0161echny akt\u00e9ry ze sv\u011bta pap\u00edru \u2013 od vydavatel\u016f direct mail\u016f a tiskovin a\u017e po v\u00fdrobce pytlov\u00e9ho pap\u00edru a vlnit\u00e9 lepenky \u2013, aby ka\u017ed\u00fd rok oslavovali Love Paper Week.<\/em>.\u201c<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Dal\u0161\u00ed informace o akci \u201eLove Paper Week\u201c najdete na <a href=\"https:\/\/lovepaper.org\/lovepaperweek\">lovepaper.org\/lovepaperweek<\/a><\/p>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-35f06ea7 wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/twosides.info\/documents\/lovepaper\/Love_Paper_Week_Results-2025.pdf\" style=\"background-color:#6dc08c\">St\u00e1hnout v\u00fdsledky akce \u201eLove Paper Week 2025\u201c<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zcela nov\u00e1 akce Love Paper vzbudila pozornost po cel\u00e9m sv\u011bt\u011b a p\u0159isp\u011bla k v\u011bt\u0161\u00ed informovanosti podnik\u016f i spot\u0159ebitel\u016f o v\u00fdhod\u00e1ch pap\u00edru. Prvn\u00ed T\u00fdden Love Paper\u00a0byla ozna\u010dena za obrovsk\u00fd \u00fasp\u011bch pot\u00e9, co se do n\u00ed zapojilo velk\u00e9 mno\u017estv\u00ed firem a organizac\u00ed z cel\u00e9ho sv\u011bta, aby \u0161\u00ed\u0159ily poselstv\u00ed, \u017ee pap\u00edr je vysoce udr\u017eiteln\u00fd, \u00fa\u010dinn\u00fd a atraktivn\u00ed nosi\u010d. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9475,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1750],"tags":[],"class_list":["post-9487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00fdden \u201eLove Paper\u201c 2025 \u2013 velk\u00fd \u00fasp\u011bch - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/cs\/tyden-love-paper-2025-velky-uspech\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fdden \u201eLove Paper\u201c 2025 \u2013 velk\u00fd \u00fasp\u011bch - Love Paper\" \/>\n<meta property=\"og:description\" content=\"Zcela nov\u00e1 akce Love Paper vzbudila pozornost po cel\u00e9m sv\u011bt\u011b a p\u0159isp\u011bla k v\u011bt\u0161\u00ed informovanosti podnik\u016f i spot\u0159ebitel\u016f o v\u00fdhod\u00e1ch pap\u00edru. Prvn\u00ed T\u00fdden Love Paper\u00a0byla ozna\u010dena za obrovsk\u00fd \u00fasp\u011bch pot\u00e9, co se do n\u00ed zapojilo velk\u00e9 mno\u017estv\u00ed firem a organizac\u00ed z cel\u00e9ho sv\u011bta, aby \u0161\u00ed\u0159ily poselstv\u00ed, \u017ee pap\u00edr je vysoce udr\u017eiteln\u00fd, \u00fa\u010dinn\u00fd a atraktivn\u00ed nosi\u010d. 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