{"id":9036,"date":"2023-07-20T12:15:53","date_gmt":"2023-07-20T12:15:53","guid":{"rendered":"https:\/\/lovepaper.org\/pruzkum-odhalil-ze-spotrebitele-vnimaji-papirensky-a-odvetvi-na-bazi-celulozy-jako-odvetvi-s-mensim-dopadem-na-lesy-nez-ostatni-odvetvi\/"},"modified":"2026-08-17T12:17:35","modified_gmt":"2026-08-17T12:17:35","slug":"pruzkum-odhalil-ze-spotrebitele-vnimaji-papirensky-a-odvetvi-na-bazi-celulozy-jako-odvetvi-s-mensim-dopadem-na-lesy-nez-ostatni-odvetvi","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/cs\/pruzkum-odhalil-ze-spotrebitele-vnimaji-papirensky-a-odvetvi-na-bazi-celulozy-jako-odvetvi-s-mensim-dopadem-na-lesy-nez-ostatni-odvetvi\/","title":{"rendered":"Pr\u016fzkum odhalil, \u017ee spot\u0159ebitel\u00e9 vn\u00edmaj\u00ed pap\u00edrensk\u00fd a odv\u011btv\u00ed na b\u00e1zi celul\u00f3zy jako odv\u011btv\u00ed s men\u0161\u00edm dopadem na lesy ne\u017e ostatn\u00ed odv\u011btv\u00ed"},"content":{"rendered":"

Nejnov\u011bj\u0161\u00ed v\u00fdzkumn\u00e1 zpr\u00e1va organizace Two Sides Europe s n\u00e1zvem \u201ePr\u016fzkum Trend Tracker 2023<\/a>\u201c, si klade za c\u00edl porozum\u011bt m\u011bn\u00edc\u00edm se vn\u00edm\u00e1n\u00edm spot\u0159ebitel\u016f v\u016f\u010di tiskovin\u00e1m, pap\u00edru a pap\u00edrov\u00fdm obal\u016fm, p\u0159i\u010dem\u017e se zam\u011b\u0159uje zejm\u00e9na na jejich vn\u00edm\u00e1n\u00ed z hlediska \u017eivotn\u00edho prost\u0159ed\u00ed, \u010dten\u00e1\u0159sk\u00e9 n\u00e1vyky, preference ohledn\u011b obal\u016f a postoje k v\u00fdrobk\u016fm z tenk\u00e9ho pap\u00edru.<\/p>\n\n

Co m\u00e1 nejv\u011bt\u0161\u00ed dopad na lesy?<\/strong><\/h3>\n\n

Tiska\u0159sk\u00fd a pap\u00edrensk\u00fd pr\u016fmysl je obklopen m\u00fdty, z nich\u017e mnoh\u00e9 maj\u00ed ko\u0159eny v historick\u00fdch myln\u00fdch p\u0159edstav\u00e1ch o dopadu v\u00fdroby pap\u00edru na lesy. Pot\u0159eba vyvr\u00e1tit tyto m\u00fdty a zv\u00fd\u0161it pov\u011bdom\u00ed o udr\u017eitelnosti pap\u00edru je dnes d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdy jindy.<\/p>\n\n

Kdy\u017e byli spot\u0159ebitel\u00e9 po\u017e\u00e1d\u00e1ni, aby ohodnotili n\u011bkolik odv\u011btv\u00ed \u010di \u010dinnost\u00ed a uvedli, kter\u00e9 z nich podle nich maj\u00ed nejv\u011bt\u0161\u00ed dopad na lesy, jako nejm\u00e9n\u011b \u0161kodliv\u00e9 se uk\u00e1zaly pap\u00edr a celul\u00f3za. 49 % evropsk\u00fdch spot\u0159ebitel\u016f se domn\u00edv\u00e1, \u017ee nejv\u011bt\u0161\u00ed dopad na lesy m\u00e1 energetika a d\u0159evn\u00ed paliva, co\u017e p\u0159edstavuje n\u00e1r\u016fst oproti 47 % v roce 2021. 47 % se domn\u00edv\u00e1, \u017ee nejv\u011bt\u0161\u00ed dopad m\u00e1 m\u011bstsk\u00fd rozvoj (v\u00fdstavba dom\u016f nebo m\u011bst), 45 % plant\u00e1\u017ee palmov\u00e9ho oleje a stavebnictv\u00ed\/d\u0159evo a 37 % se domn\u00edv\u00e1, \u017ee nejv\u011bt\u0161\u00ed dopad m\u00e1 zem\u011bd\u011blstv\u00ed\/hospoda\u0159en\u00ed\/chov dobytka. Pro srovn\u00e1n\u00ed, pouze 36 % evropsk\u00fdch spot\u0159ebitel\u016f se domn\u00edv\u00e1, \u017ee nejv\u011bt\u0161\u00ed dopad m\u00e1 v\u00fdroba pap\u00edru a celul\u00f3zy, co\u017e p\u0159edstavuje pokles z 45 % v roce 2021.<\/p>\n\n

Zem\u011bd\u011blstv\u00ed je hlavn\u00ed p\u0159\u00ed\u010dinou odles\u0148ov\u00e1n\u00ed, k n\u011bmu\u017e doch\u00e1z\u00ed p\u0159edev\u0161\u00edm v tropick\u00fdch a subtropick\u00fdch oblastech sv\u011bta. Ve skute\u010dnosti je 73 % odles\u0148ov\u00e1n\u00ed v t\u011bchto oblastech zp\u016fsobeno zem\u011bd\u011blstv\u00edm.[1] Naproti tomu evropsk\u00e9 lesy, kter\u00e9 dod\u00e1vaj\u00ed d\u0159evo pro v\u00fdrobu pap\u00edru, pap\u00edrov\u00fdch obal\u016f a mnoha dal\u0161\u00edch v\u00fdrobk\u016f, se roz\u0161i\u0159uj\u00ed tempem odpov\u00eddaj\u00edc\u00edm 1 500 fotbalov\u00fdm h\u0159i\u0161t\u00edm denn\u011b.[2]<\/p>\n\n

Jak \u0159e\u0161it obavy spot\u0159ebitel\u016f ohledn\u011b pap\u00edru<\/strong><\/h3>\n\n

Hlavn\u00ed slo\u017ekou pap\u00edru, d\u0159evn\u00ed vl\u00e1knina, je p\u0159\u00edrodn\u00ed a obnoviteln\u00fd zdroj. V Evrop\u011b, kde jsou t\u00e9m\u011b\u0159 v\u0161echny pralesy chr\u00e1n\u011bny, poch\u00e1z\u00ed pap\u00edr z les\u016f obhospoda\u0159ovan\u00fdch trvale udr\u017eiteln\u00fdm zp\u016fsobem, kde je cyklus v\u00fdsadby, r\u016fstu a obnovy pe\u010dliv\u011b kontrolov\u00e1n. 67 % evropsk\u00fdch spot\u0159ebitel\u016f souhlas\u00ed s t\u00edm, \u017ee je d\u016fle\u017eit\u00e9 pou\u017e\u00edvat pap\u00edrov\u00e9 v\u00fdrobky z les\u016f obhospoda\u0159ovan\u00fdch trvale udr\u017eiteln\u00fdm zp\u016fsobem, a 37 % z nich p\u0159i n\u00e1kupu pap\u00edrov\u00fdch v\u00fdrobk\u016f v\u011bnuje pozornost certifika\u010dn\u00edm zna\u010dk\u00e1m lesn\u00edho hospoda\u0159en\u00ed.<\/p>\n\n

67 % spot\u0159ebitel\u016f se domn\u00edv\u00e1, \u017ee k v\u00fdrob\u011b nov\u00fdch pap\u00edrov\u00fdch v\u00fdrobk\u016f by se m\u011bl pou\u017e\u00edvat v\u00fdhradn\u011b recyklovan\u00fd pap\u00edr, co\u017e nazna\u010duje, \u017ee v\u011bt\u0161ina z nich nech\u00e1pe, \u017ee to je prakticky nemo\u017en\u00e9. A\u010dkoli 49 % vl\u00e1ken pou\u017e\u00edvan\u00fdch v evropsk\u00e9m pr\u016fmyslu celul\u00f3zov\u00e9m a pap\u00edrensk\u00e9m poch\u00e1z\u00ed z pap\u00edru ur\u010den\u00e9ho k recyklaci[3] a vl\u00e1kna se recykluj\u00ed v pr\u016fm\u011bru 3,5kr\u00e1t[4], nelze je recyklovat donekone\u010dna, proto\u017ee se rozkl\u00e1daj\u00ed do t\u00e9 m\u00edry, \u017ee se ji\u017e nemohou spojovat a vytv\u00e1\u0159et nov\u00fd pap\u00edr. Proto je ve v\u00fdrobn\u00edm cyklu v\u017edy nutn\u00fd p\u0159\u00edsun prim\u00e1rn\u00edch vl\u00e1ken z les\u016f s trvale udr\u017eiteln\u00fdm lesn\u00edm hospod\u00e1\u0159stv\u00edm.<\/p>\n\n

V\u00edce ne\u017e polovina dot\u00e1zan\u00fdch spot\u0159ebitel\u016f (56 %) se domn\u00edv\u00e1, \u017ee p\u0159i v\u00fdrob\u011b pap\u00edru a pap\u00edrov\u00fdch obal\u016f se spot\u0159ebov\u00e1v\u00e1 nadm\u011brn\u00e9 mno\u017estv\u00ed vody. V roce 2021 bylo p\u0159ibli\u017en\u011b 90 % vody pou\u017eit\u00e9 k v\u00fdrob\u011b pap\u00edru a lepenky v Evrop\u011b vy\u010di\u0161t\u011bno a vr\u00e1ceno do \u017eivotn\u00edho prost\u0159ed\u00ed, zbytek se odpa\u0159il nebo z\u016fstal v hotov\u00e9m v\u00fdrobku.[3]<\/p>\n\n

\u201eI kdy\u017e je pot\u011b\u0161uj\u00edc\u00ed, \u017ee do\u0161lo k ur\u010dit\u00e9mu zlep\u0161en\u00ed vn\u00edm\u00e1n\u00ed ze strany spot\u0159ebitel\u016f, tato zpr\u00e1va ukazuje, \u017ee kolem ti\u0161t\u011bn\u00fdch a pap\u00edrov\u00fdch v\u00fdrobk\u016f a jejich dopadu na \u017eivotn\u00ed prost\u0159ed\u00ed st\u00e1le p\u0159etrv\u00e1v\u00e1 mnoho myln\u00fdch p\u0159edstav,\u201c \u0159\u00edk\u00e1 Jonathan Tame, v\u00fdkonn\u00fd \u0159editel organizace Two Sides Europe. \u201ePr\u00e1v\u011b kv\u016fli t\u011bmto myln\u00fdm p\u0159edstav\u00e1m je pr\u00e1ce, kterou vykon\u00e1v\u00e1me v organizac\u00edch Two Sides a Love Paper, tak d\u016fle\u017eit\u00e1.\u201c<\/p>\n\n

Zdroje<\/strong><\/h3>\n\n\n
  1. www.wwf.org.uk\/10-myths-about-deforestation<\/li>\n\n
  2. \u00dadaje Organizace OSN pro v\u00fd\u017eivu a zem\u011bd\u011blstv\u00ed (FAO), 2005\u20132020<\/li>\n\n
  3. Kl\u00ed\u010dov\u00e9 statistiky CEPI, 2022<\/li>\n\n
  4. Zpr\u00e1va o monitorov\u00e1n\u00ed Evropsk\u00e9 rady pro recyklaci pap\u00edru, 2021<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    Nejnov\u011bj\u0161\u00ed v\u00fdzkumn\u00e1 zpr\u00e1va organizace Two Sides Europe s n\u00e1zvem \u201ePr\u016fzkum Trend Tracker 2023\u201c, si klade za c\u00edl porozum\u011bt m\u011bn\u00edc\u00edm se vn\u00edm\u00e1n\u00edm spot\u0159ebitel\u016f v\u016f\u010di tiskovin\u00e1m, pap\u00edru a pap\u00edrov\u00fdm obal\u016fm, p\u0159i\u010dem\u017e se zam\u011b\u0159uje zejm\u00e9na na jejich vn\u00edm\u00e1n\u00ed z hlediska \u017eivotn\u00edho prost\u0159ed\u00ed, \u010dten\u00e1\u0159sk\u00e9 n\u00e1vyky, preference ohledn\u011b obal\u016f a postoje k v\u00fdrobk\u016fm z tenk\u00e9ho pap\u00edru. Co m\u00e1 nejv\u011bt\u0161\u00ed dopad […]<\/p>\n","protected":false},"author":1,"featured_media":9026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1750],"tags":[],"class_list":["post-9036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"yoast_head":"\nPr\u016fzkum odhalil, \u017ee spot\u0159ebitel\u00e9 vn\u00edmaj\u00ed pap\u00edrensk\u00fd a odv\u011btv\u00ed na b\u00e1zi celul\u00f3zy jako odv\u011btv\u00ed s men\u0161\u00edm dopadem na lesy ne\u017e ostatn\u00ed odv\u011btv\u00ed - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/cs\/pruzkum-odhalil-ze-spotrebitele-vnimaji-papirensky-a-odvetvi-na-bazi-celulozy-jako-odvetvi-s-mensim-dopadem-na-lesy-nez-ostatni-odvetvi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u016fzkum odhalil, \u017ee spot\u0159ebitel\u00e9 vn\u00edmaj\u00ed pap\u00edrensk\u00fd a odv\u011btv\u00ed na b\u00e1zi celul\u00f3zy jako odv\u011btv\u00ed s men\u0161\u00edm dopadem na lesy ne\u017e ostatn\u00ed odv\u011btv\u00ed - Love Paper\" \/>\n<meta property=\"og:description\" content=\"Nejnov\u011bj\u0161\u00ed v\u00fdzkumn\u00e1 zpr\u00e1va organizace Two Sides Europe s n\u00e1zvem \u201ePr\u016fzkum Trend Tracker 2023\u201c, si klade za c\u00edl porozum\u011bt m\u011bn\u00edc\u00edm se vn\u00edm\u00e1n\u00edm spot\u0159ebitel\u016f v\u016f\u010di tiskovin\u00e1m, pap\u00edru a pap\u00edrov\u00fdm obal\u016fm, p\u0159i\u010dem\u017e se zam\u011b\u0159uje zejm\u00e9na na jejich vn\u00edm\u00e1n\u00ed z hlediska \u017eivotn\u00edho prost\u0159ed\u00ed, \u010dten\u00e1\u0159sk\u00e9 n\u00e1vyky, preference ohledn\u011b obal\u016f a postoje k v\u00fdrobk\u016fm z tenk\u00e9ho pap\u00edru. 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