{"id":8434,"date":"2026-04-24T06:45:26","date_gmt":"2026-04-24T06:45:26","guid":{"rendered":"https:\/\/lovepaper.org\/spickove-technologie-velka-ekologicka-stopa\/"},"modified":"2026-08-11T12:47:48","modified_gmt":"2026-08-11T12:47:48","slug":"spickove-technologie-velka-ekologicka-stopa","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/cs\/spickove-technologie-velka-ekologicka-stopa\/","title":{"rendered":"\u0160pi\u010dkov\u00e9 technologie, velk\u00e1 ekologick\u00e1 stopa"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Jedn\u00edm z nejv\u011bt\u0161\u00edch medi\u00e1ln\u00edch m\u00fdt\u016f je tvrzen\u00ed, \u017ee digit\u00e1ln\u00ed komunikace m\u00e1 malou uhl\u00edkovou stopu. Zkoum\u00e1me skute\u010dn\u00e9 environment\u00e1ln\u00ed n\u00e1klady t\u00e9to technologie.<\/p>\n\n<p class=\"wp-block-paragraph\">Zeptejte se kohokoli, v jak\u00e9mkoli odv\u011btv\u00ed a v jak\u00e9koli zemi, jak\u00fd druh m\u00e9dia je pro \u017eivotn\u00ed prost\u0159ed\u00ed nej\u0161kodliv\u011bj\u0161\u00ed, a pravd\u011bpodobn\u011b v\u00e1m odpov\u00ed: \u201ePap\u00edr\u201c. Myln\u00e1 p\u0159edstava, \u017ee pou\u017eit\u00ed pap\u00edru k \u010demukoli \u2013 a\u0165 u\u017e jde o \u010dten\u00ed \u010dasopisu nebo seps\u00e1n\u00ed n\u00e1kupn\u00edho seznamu \u2013 automaticky znamen\u00e1, \u017ee byl pok\u00e1cen strom, je jedn\u00edm z nejv\u011bt\u0161\u00edch m\u00fdt\u016f na sv\u011bt\u011b, kter\u00fd se m\u016f\u017ee rovnat \u201epravidlu p\u011bti vte\u0159in\u201c nebo tvrzen\u00ed, \u017ee Napoleon byl mal\u00fd (ve skute\u010dnosti m\u011b\u0159il 5\u20197\u201d \u2013 co\u017e se v t\u00e9 dob\u011b pova\u017eovalo za pr\u016fm\u011brnou v\u00fd\u0161ku).<\/p>\n\n<p class=\"wp-block-paragraph\">Existuje spousta fakt\u016f o udr\u017eitelnosti glob\u00e1ln\u00edho pap\u00edrensk\u00e9ho pr\u016fmyslu (v\u011bt\u0161ina z nich je k nalezen\u00ed na <a href=\"https:\/\/www.twosides.info\/myths-and-facts\" target=\"_blank\" rel=\"noreferrer noopener\">www.twosides.info\/m\u00fdty &#038; fakta<\/a>), kter\u00e9 vysv\u011btluj\u00ed, pro\u010d je i nad\u00e1le jedn\u00edm z nejlep\u0161\u00edch m\u00e9di\u00ed na planet\u011b. Nejv\u011bt\u0161\u00edm omylem v oblasti m\u00e9di\u00ed na sv\u011bt\u011b je v\u0161ak mo\u017en\u00e1 p\u0159edstava, \u017ee digit\u00e1ln\u00ed m\u00e9dia nemaj\u00ed \u017e\u00e1dnou uhl\u00edkovou stopu.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Probl\u00e9m vn\u00edm\u00e1n\u00ed<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Vzhledem k tomu, \u017ee online m\u00e9dia nevy\u017eaduj\u00ed fyzickou p\u0159\u00edtomnost a maj\u00ed n\u00edzk\u00e9 distribu\u010dn\u00ed n\u00e1klady, jsou obecn\u011b vn\u00edm\u00e1na jako nej\u0161etrn\u011bj\u0161\u00ed k \u017eivotn\u00edmu prost\u0159ed\u00ed, proto\u017ee oslovuj\u00ed nejv\u00edce lid\u00ed p\u0159i nejmen\u0161\u00edm dopadu na p\u0159\u00edrodu. Jedin\u00fdm tweetem nebo bannerovou reklamou lze oslovit miliony lid\u00ed a pot\u00e9, co si z\u00e1kazn\u00edk obsah prohl\u00e9dne, po n\u011bm nez\u016fstane \u017e\u00e1dn\u00e1 stopa.<\/p>\n\n<p class=\"wp-block-paragraph\">S rychl\u00fdm rozvojem technologi\u00ed a digit\u00e1ln\u00ed komunikace jsou v\u0161ak spojeny obrovsk\u00e9 skryt\u00e9 n\u00e1klady. Zat\u00edmco odv\u011btv\u00ed v\u00fdroby celul\u00f3zy, pap\u00edru a tisku se pod\u00edl\u00ed 1 % na celosv\u011btov\u00fdch emis\u00edch sklen\u00edkov\u00fdch plyn\u016f (GHG) [<sup>1]<\/sup>, podle nejnov\u011bj\u0161\u00edch odhad\u016f se odv\u011btv\u00ed informa\u010dn\u00edch a komunika\u010dn\u00edch technologi\u00ed pod\u00edl\u00ed na celosv\u011btov\u00fdch emis\u00edch sklen\u00edkov\u00fdch plyn\u016f 3 % [<sup>2<\/sup>]a 3,6 % celosv\u011btov\u00e9 spot\u0159eby energie [<sup>3]<\/sup>.<\/p>\n\n\n<blockquote class=\"wp-block-quote has-accent-5-background-color has-background is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">\u201eV roce 2020 se na cel\u00e9m sv\u011bt\u011b vyhod\u00ed p\u0159es 50 milion\u016f tun elektronick\u00fdch za\u0159\u00edzen\u00ed \u2013 to je zhruba 7 kg na ka\u017ed\u00e9ho \u010dlov\u011bka.\u201c<\/p><\/blockquote>\n\n\n<p class=\"wp-block-paragraph\">A tato spot\u0159eba energie se st\u00e1le zvy\u0161uje. Na\u0161e neukojiteln\u00e1 touha po internetu, e-mailech, soci\u00e1ln\u00edch s\u00edt\u00edch, online vide\u00edch, digit\u00e1ln\u00edch obr\u00e1zc\u00edch a dal\u0161\u00edch form\u00e1ch obsahu na vy\u017e\u00e1d\u00e1n\u00ed zvy\u0161uje pot\u0159ebu obrovsk\u00fdch server\u016f, kter\u00e9 to v\u0161e ukl\u00e1daj\u00ed, a spot\u0159eba energie v oblasti digit\u00e1ln\u00edch technologi\u00ed roste ka\u017edoro\u010dn\u011b o 9 % [<sup>4]<\/sup>. Je znepokojiv\u00e9, \u017ee podle odhad\u016f by pod\u00edl digit\u00e1ln\u00edch technologi\u00ed na emis\u00edch sklen\u00edkov\u00fdch plyn\u016f mohl do roku 2025 vzr\u016fst na 8 %, co\u017e odpov\u00edd\u00e1 sou\u010dasn\u00e9mu pod\u00edlu emis\u00ed z automobilov\u00e9 dopravy [<sup>4]<\/sup>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>50 milion\u016f tun a po\u010det st\u00e1le roste<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm ekologick\u00fdm probl\u00e9mem v oblasti technologi\u00ed je st\u00e1le nal\u00e9hav\u011bj\u0161\u00ed ot\u00e1zka elektronick\u00e9ho odpadu. Zat\u00edmco se sv\u011bt pomalu vyrovn\u00e1v\u00e1 s probl\u00e9mem jednor\u00e1zov\u00fdch plast\u016f, elektronick\u00fd odpad ho t\u011bsn\u011b n\u00e1sleduje jako jedna z nejv\u011bt\u0161\u00edch pohrom modern\u00edho sv\u011bta \u2013 podle zpr\u00e1vy Global E-waste Monitor OSN z roku 2017 se jedn\u00e1 o nejrychleji rostouc\u00ed slo\u017eku celosv\u011btov\u00e9ho toku dom\u00e1c\u00edho odpadu.<\/p>\n\n<p class=\"wp-block-paragraph\">V roce 2020 se na cel\u00e9m sv\u011bt\u011b vyhod\u00ed p\u0159es 50 milion\u016f tun elektronick\u00fdch za\u0159\u00edzen\u00ed \u2013 co\u017e p\u0159edstavuje zhruba 7 kg na ka\u017ed\u00e9ho \u010dlov\u011bka \u2013, p\u0159i\u010dem\u017e recyklov\u00e1no bude pouh\u00fdch 20 %. Zb\u00fdvaj\u00edc\u00edch 80 % skon\u010d\u00ed na skl\u00e1dk\u00e1ch nebo bude sp\u00e1leno, \u010d\u00edm\u017e se do \u017eivotn\u00edho prost\u0159ed\u00ed uvoln\u00ed \u0161kodliv\u00e9 toxiny a t\u011b\u017ek\u00e9 kovy.<\/p>\n\n<p class=\"wp-block-paragraph\">A Spojen\u00e9 kr\u00e1lovstv\u00ed pat\u0159\u00ed mezi nejv\u011bt\u0161\u00ed h\u0159\u00ed\u0161n\u00edky na sv\u011bt\u011b \u2013 ka\u017edoro\u010dn\u011b zde vznikne t\u00e9m\u011b\u0159 25 kg elektronick\u00e9ho odpadu na osobu. V roce 2018 se ve Spojen\u00e9m kr\u00e1lovstv\u00ed prodalo 1,2 milionu tun elektrick\u00fdch za\u0159\u00edzen\u00ed, z \u010deho\u017e do recykla\u010dn\u00edch center putovalo pouh\u00fdch 500 000 tun [<sup>5]<\/sup>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>J\u00edt p\u0159\u00edkladem<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Vzhledem k tomu, \u017ee tento text pravd\u011bpodobn\u011b \u010dtete na elektronick\u00e9m za\u0159\u00edzen\u00ed, bylo by po\u0161etil\u00e9 prosazovat omezen\u00ed v oblasti digit\u00e1ln\u00edch m\u00e9di\u00ed nebo v\u00fdroby za\u0159\u00edzen\u00ed. Pokud v\u0161ak jde o dopad na \u017eivotn\u00ed prost\u0159ed\u00ed, lid\u00e9 si mus\u00ed uv\u011bdomit, \u017ee technologie m\u00e1 zna\u010dnou uhl\u00edkovou stopu, kterou je t\u0159eba sn\u00ed\u017eit, a tam, kde je na v\u00fdb\u011br, z\u016fst\u00e1v\u00e1 pap\u00edr jedn\u00edm z nejlep\u0161\u00edch a ekologi\u010dt\u011bj\u0161\u00edch m\u00e9di\u00ed, jak sd\u011blit sv\u00e9 poselstv\u00ed.<\/p>\n\n<p class=\"wp-block-paragraph\">M\u00e1-li se technologick\u00fd pr\u016fmysl st\u00e1t udr\u017eiteln\u011bj\u0161\u00edm, ud\u011blal by dob\u0159e, kdyby se pou\u010dil od pap\u00edrensk\u00e9ho pr\u016fmyslu.<\/p>\n\n<p class=\"wp-block-paragraph\"><em><sup>1<\/sup>ASN a Ecofys, 2015 (\u00fadaje o sklen\u00edkov\u00fdch plynech z roku 2012).<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em><sup>2<\/sup>Belkhir L. &#038; Elmeligi A., 2018. Journal of Cleaner Production. Hodnocen\u00ed glob\u00e1ln\u00ed uhl\u00edkov\u00e9 stopy informa\u010dn\u00edch a komunika\u010dn\u00edch technologi\u00ed: trendy do roku 2040 a doporu\u010den\u00ed.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em><sup>3<\/sup>Americk\u00e1 asociace lesnictv\u00ed a pap\u00edrenstv\u00ed, 2017<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em><sup>4<\/sup>The Shift Project. 2019. Lean ICT: Sm\u011brem k digit\u00e1ln\u00ed st\u0159\u00edzlivosti<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em><sup>5<\/sup>V\u00fdbor pro audit \u017eivotn\u00edho prost\u0159ed\u00ed, 2019<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Jedn\u00edm z nejv\u011bt\u0161\u00edch medi\u00e1ln\u00edch m\u00fdt\u016f je tvrzen\u00ed, \u017ee digit\u00e1ln\u00ed komunikace m\u00e1 malou uhl\u00edkovou stopu. Zkoum\u00e1me skute\u010dn\u00e9 environment\u00e1ln\u00ed n\u00e1klady t\u00e9to technologie. Zeptejte se kohokoli, v jak\u00e9mkoli odv\u011btv\u00ed a v jak\u00e9koli zemi, jak\u00fd druh m\u00e9dia je pro \u017eivotn\u00ed prost\u0159ed\u00ed nej\u0161kodliv\u011bj\u0161\u00ed, a pravd\u011bpodobn\u011b v\u00e1m odpov\u00ed: \u201ePap\u00edr\u201c. Myln\u00e1 p\u0159edstava, \u017ee pou\u017eit\u00ed pap\u00edru k \u010demukoli \u2013 a\u0165 u\u017e jde o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1752],"tags":[],"class_list":["post-8434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recyklace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160pi\u010dkov\u00e9 technologie, velk\u00e1 ekologick\u00e1 stopa - Love Paper<\/title>\n<meta name=\"description\" content=\"Prozkoumejte skrytou uhl\u00edkovou stopu digit\u00e1ln\u00edch technologi\u00ed a zjist\u011bte, pro\u010d udr\u017eitelnost vy\u017eaduje vyv\u00e1\u017een\u00fd p\u0159\u00edstup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/cs\/spickove-technologie-velka-ekologicka-stopa\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160pi\u010dkov\u00e9 technologie, velk\u00e1 ekologick\u00e1 stopa - 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