{"id":8427,"date":"2026-04-24T11:12:30","date_gmt":"2026-04-24T11:12:30","guid":{"rendered":"https:\/\/lovepaper.org\/je-tu-obdobi-recyklace\/"},"modified":"2026-08-11T12:47:08","modified_gmt":"2026-08-11T12:47:08","slug":"je-tu-obdobi-recyklace","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/cs\/je-tu-obdobi-recyklace\/","title":{"rendered":"Je tu obdob\u00ed recyklace"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pokud jste si toho je\u0161t\u011b nev\u0161imli, V\u00e1noce jsou u\u017e t\u00e9m\u011b\u0159 za dve\u0159mi a s nimi i ka\u017edoro\u010dn\u00ed shon spojen\u00fd s n\u00e1kupem dostatku j\u00eddla, pit\u00ed a samoz\u0159ejm\u011b d\u00e1rk\u016f, abychom tuto sez\u00f3nu zvl\u00e1dli. Ale stejn\u011b jako mnoho jin\u00fdch v\u011bc\u00ed se i letos zm\u011bnila sv\u00e1te\u010dn\u00ed tradice, kdy se \u010dlov\u011bk prod\u00edr\u00e1 davem v obchodn\u00edch domech a propl\u00e9t\u00e1 se dopravn\u00ed z\u00e1cpou. Nyn\u00ed je mnohem pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee p\u0159edv\u00e1no\u010dn\u00ed \u010das str\u00e1v\u00edte p\u0159ed obrazovkou, kde budete listovat str\u00e1nkami s potenci\u00e1ln\u00edmi d\u00e1rky, ne\u017e odes\u00edl\u00e1te objedn\u00e1vku a vyhl\u00ed\u017e\u00edte doru\u010dovac\u00ed dod\u00e1vku.<\/p>\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco kamenn\u00e9 obchody a maloobchodn\u00edci bez v\u00fdrazn\u011bj\u0161\u00ed digit\u00e1ln\u00ed p\u0159\u00edtomnosti mo\u017en\u00e1 poci\u0165uj\u00ed tlak, existuje jedno odv\u011btv\u00ed, kter\u00e9 si sou\u010dasn\u00fd boom online nakupov\u00e1n\u00ed u\u017e\u00edv\u00e1: obalov\u00fd pr\u016fmysl. Zejm\u00e9na pak balen\u00ed z kartonu a pap\u00edrov\u00e9 obaly.<\/p>\n\n<h3 class=\"wp-block-heading\">51 miliard dolar\u016f a \u010d\u00e1stka st\u00e1le roste<\/h3>\n\n<p class=\"wp-block-paragraph\">Podle jednoho <a href=\"https:\/\/www.smithers.com\/services\/market-reports\/packaging\/the-future-of-e-commerce-packaging-to-2025\" target=\"_blank\" rel=\"noreferrer noopener\">ned\u00e1vn\u00e1 zpr\u00e1va spole\u010dnosti Smithers Pira<\/a>, spot\u0159eba obal\u016f v oblasti e-commerce raketov\u011b roste. V roce 2020 byla celosv\u011btov\u00e1 spot\u0159eba obal\u016f z internetov\u00fdch obchod\u016f o v\u00edce ne\u017e 40 % vy\u0161\u0161\u00ed ne\u017e v roce 2019. Zat\u00edmco loni \u010dinila hodnota trhu 33,7 miliardy dolar\u016f, letos vyst\u0159elila na 51,7 miliardy dolar\u016f \u2013 co\u017e p\u0159edstavuje n\u00e1r\u016fst o v\u00edce ne\u017e 14 miliard dolar\u016f.<\/p>\n\n<p class=\"wp-block-paragraph\">Nejv\u00fdznamn\u011bj\u0161\u00ed \u010d\u00e1st\u00ed tohoto odhadu v oblasti obal\u016f je vlnit\u00e1 lepenka, jej\u00ed\u017e hodnota v roce 2020 dos\u00e1hla 41,6 miliardy dolar\u016f \u2013 co\u017e p\u0159edstavuje n\u00e1r\u016fst oproti 30 miliard\u00e1m dolar\u016f v roce 2019 \u2013, d\u00edky \u010demu\u017e se elektronick\u00fd obchod stal jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch trh\u016f pro obalov\u00e9 spole\u010dnosti a jejich dodavatele. A t\u00edm to nekon\u010d\u00ed \u2013 zpr\u00e1va odhaduje, \u017ee do roku 2025 dos\u00e1hne hodnota trhu ohromuj\u00edc\u00edch 113,5 miliardy dolar\u016f.<\/p>\n\n<h3 class=\"wp-block-heading\">Volba spot\u0159ebitel\u016f<\/h3>\n\n<p class=\"wp-block-paragraph\">Krom\u011b pohodl\u00ed online nakupov\u00e1n\u00ed a doru\u010den\u00ed zbo\u017e\u00ed dom\u016f pat\u0159\u00ed mezi kl\u00ed\u010dov\u00e9 d\u016fvody \u00fasp\u011bchu karton tak\u00e9 udr\u017eitelnost suroviny a preference spot\u0159ebitel\u016f pro ekologick\u00e9 obaly. Nov\u00e1 studie spole\u010dnosti Smurfit Kappa zjistila, \u017ee spot\u0159ebitel\u00e9 p\u0159i online n\u00e1kupech nyn\u00ed od m\u00f3dn\u00edch zna\u010dek vy\u017eaduj\u00ed udr\u017eiteln\u011bj\u0161\u00ed obaly.<\/p>\n\n<p class=\"wp-block-paragraph\">Studie, v r\u00e1mci kter\u00e9 byli osloveni spot\u0159ebitel\u00e9 v N\u011bmecku, Irsku, Nizozemsku a ve Velk\u00e9 Brit\u00e1nii, zjistila, \u017ee 41 % z\u00e1kazn\u00edk\u016f nakupuj\u00edc\u00edch m\u00f3du online se od za\u010d\u00e1tku pandemie Covid-19 p\u0159i rozhodov\u00e1n\u00ed o n\u00e1kupu za\u010dalo v\u00edce zam\u011b\u0159ovat na ekologick\u00e9 aspekty, p\u0159i\u010dem\u017e 35 % z nich uvedlo, \u017ee by od ur\u010dit\u00e9 zna\u010dky nenakupovali, pokud by zjistili, \u017ee jej\u00ed obaly nejsou ekologick\u00e9.<\/p>\n\n<p class=\"wp-block-paragraph\">Potvrzuje to i vlastn\u00ed glob\u00e1ln\u00ed pr\u016fzkum spole\u010dnosti Two Sides zam\u011b\u0159en\u00fd na obaly: 62 % respondent\u016f uvedlo, \u017ee pap\u00edr a karton jsou nej\u0161etrn\u011bj\u0161\u00ed k \u017eivotn\u00edmu prost\u0159ed\u00ed, p\u0159i\u010dem\u017e 57 % se vyj\u00e1d\u0159ilo, \u017ee pap\u00edr a karton jsou materi\u00e1ly, kter\u00e9 se nejl\u00e9pe recykluj\u00ed. Stru\u010dn\u011b \u0159e\u010deno, lid\u00e9 up\u0159ednost\u0148uj\u00ed obaly z lepenky a pap\u00edru, p\u0159i\u010dem\u017e hlavn\u00edm d\u016fvodem je udr\u017eitelnost.<\/p>\n\n<h3 class=\"wp-block-heading\">A je to hotovo<\/h3>\n\n<p class=\"wp-block-paragraph\">Pr\u00e1v\u011b zabudovan\u00e1 cirkul\u00e1rnost \u00fasp\u011bchu balen\u00ed z kartonu je t\u00edm, co je \u010din\u00ed \u00fasp\u011b\u0161n\u00fdmi. Vzhledem k tomu, \u017ee pr\u016fm\u011brn\u00e1 krabice z kartonu obsahuje 50 % recyklovan\u00e9ho materi\u00e1lu, p\u0159i\u010dem\u017e u n\u011bkter\u00fdch je tento pod\u00edl dokonce a\u017e 100 %, je pro prosperitu odv\u011btv\u00ed balen\u00ed z kartonu z\u00e1sadn\u00ed zajistit souvisl\u00fd cyklus pou\u017e\u00edv\u00e1n\u00ed, recyklace a op\u011btovn\u00e9ho vyu\u017eit\u00ed. A vzhledem k rychl\u00e9mu n\u00e1r\u016fstu online nakupov\u00e1n\u00ed by v syst\u00e9mu nem\u011bl b\u00fdt nedostatek kartonu.<\/p>\n\n<p class=\"wp-block-paragraph\">A tak si v tomto v\u00e1no\u010dn\u00edm obdob\u00ed, kdy z\u00e1silky nep\u0159est\u00e1vaj\u00ed p\u0159ich\u00e1zet a bal\u00ed\u010dky se hromad\u00ed, ud\u011blejte chvilku a obdivte tu skromnou kartonovou krabici. A pak ji recyklujte.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pokud jste si toho je\u0161t\u011b nev\u0161imli, V\u00e1noce jsou u\u017e t\u00e9m\u011b\u0159 za dve\u0159mi a s nimi i ka\u017edoro\u010dn\u00ed shon spojen\u00fd s n\u00e1kupem dostatku j\u00eddla, pit\u00ed a samoz\u0159ejm\u011b d\u00e1rk\u016f, abychom tuto sez\u00f3nu zvl\u00e1dli. Ale stejn\u011b jako mnoho jin\u00fdch v\u011bc\u00ed se i letos zm\u011bnila sv\u00e1te\u010dn\u00ed tradice, kdy se \u010dlov\u011bk prod\u00edr\u00e1 davem v obchodn\u00edch domech a propl\u00e9t\u00e1 se dopravn\u00ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1752],"tags":[],"class_list":["post-8427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recyklace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Je tu obdob\u00ed recyklace - Love Paper<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, jak n\u00e1r\u016fst v\u00e1no\u010dn\u00edch n\u00e1kup\u016f na internetu zvy\u0161uje popt\u00e1vku po udr\u017eiteln\u00fdch obalech a p\u0159isp\u00edv\u00e1 tak k budov\u00e1n\u00ed cirkul\u00e1rn\u00ed ekonomiky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/cs\/je-tu-obdobi-recyklace\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Je tu obdob\u00ed recyklace - 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