{"id":8412,"date":"2026-04-27T11:45:33","date_gmt":"2026-04-27T11:45:33","guid":{"rendered":"https:\/\/lovepaper.org\/kdy-jste-naposledy-cetli-tisteny-casopis\/"},"modified":"2026-08-11T12:46:01","modified_gmt":"2026-08-11T12:46:01","slug":"kdy-jste-naposledy-cetli-tisteny-casopis","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/cs\/kdy-jste-naposledy-cetli-tisteny-casopis\/","title":{"rendered":"Kdy jste naposledy \u010detli ti\u0161t\u011bn\u00fd \u010dasopis?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>V dne\u0161n\u00ed digit\u00e1ln\u00ed dob\u011b to mo\u017en\u00e1 m\u016f\u017ee b\u00fdt p\u0159ekvapiv\u00e9, ale asi <a href=\"https:\/\/natwestbusinesshub.com\/articles\/magazines-turning-the-page-in-the-age-of-digital\" target=\"_blank\" rel=\"noreferrer noopener\">52 % britsk\u00fdch dosp\u011bl\u00fdch st\u00e1le \u010dte ti\u0161t\u011bn\u00e9 \u010dasopisy<\/a>. A nejde ani o genera\u010dn\u00ed z\u00e1le\u017eitost, jak uv\u00e1d\u00ed <a href=\"https:\/\/www.pulsemagazine.co.uk\/blogs-articles\/is-reading-a-printed-magazine-good-for-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 z 10 p\u0159\u00edslu\u0161n\u00edk\u016f generace mil\u00e9ni\u00e1l\u016f \u010dte ti\u0161t\u011bn\u00e9 \u010dasopisy<\/a>\u00a0pro voln\u00fd \u010das a z\u00e1bavu.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Pro\u010d se tedy v dob\u011b, kdy dominuj\u00ed digit\u00e1ln\u00ed obrazovky a zd\u00e1 se, \u017ee m\u00e1me na dosah ruky v\u0161echny informace a obr\u00e1zky, kter\u00e9 bychom kdy mohli cht\u00edt nebo pot\u0159ebovat vid\u011bt, tolik z n\u00e1s st\u00e1le rozhoduje pro \u010dten\u00ed \u010dasopis\u016f v ti\u0161t\u011bn\u00e9 podob\u011b?<\/p>\n\n<h3 class=\"wp-block-heading\">1. \u010casopisy pova\u017eujeme za d\u016fv\u011bryhodn\u00e9<\/h3>\n\n<p class=\"wp-block-paragraph\">D\u016fv\u011bra se jev\u00ed jako d\u016fle\u017eit\u00fd faktor, zejm\u00e9na pokud jde o aktu\u00e1ln\u00ed zpravodajsk\u00e9 \u010dasopisy. Ve sv\u011bt\u011b, kde se \u201efale\u0161n\u00e9 zpr\u00e1vy\u201c zdaj\u00ed b\u00fdt st\u00e1le \u010dast\u011bj\u0161\u00edm jevem, jsou \u010dasopisy pova\u017eov\u00e1ny za d\u016fv\u011bryhodn\u00fd zdroj informac\u00ed. <a href=\"https:\/\/www.ofcom.org.uk\/__data\/assets\/pdf_file\/0013\/201316\/news-consumption-2020-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Pr\u016fzkum spot\u0159eby zpr\u00e1v proveden\u00fd organizac\u00ed Ofcom<\/a>\u00a0zjistili, \u017ee \u201e<em>Pokud jde o hodnocen\u00ed podle krit\u00e9ri\u00ed, jako jsou kvalita, p\u0159esnost, d\u016fv\u011bryhodnost a nestrannost, \u010dasopisy i nad\u00e1le dosahuj\u00ed lep\u0161\u00edch v\u00fdsledk\u016f ne\u017e jin\u00e9 platformy.<\/em>\u201c<\/p>\n\n<h3 class=\"wp-block-heading\">2. \u010casopisy n\u00e1m d\u00e1vaj\u00ed \u010das soust\u0159edit se bez rozptylov\u00e1n\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">Kdy\u017e \u010dteme \u010dasopis, 58 % z n\u00e1s se pln\u011b soust\u0159ed\u00ed na to, co v n\u011bm \u010dteme nebo prohl\u00ed\u017e\u00edme. To <a href=\"https:\/\/www.marketingweek.com\/magazine-industry-calls-on-brands-to-pay-more-attention-to-attention\/\" target=\"_blank\" rel=\"noreferrer noopener\">oproti pouh\u00fdm 35 %<\/a>\u00a0Kdo z n\u00e1s se dok\u00e1\u017ee p\u0159i \u010dten\u00ed na internetu pln\u011b soust\u0159edit, kdy\u017e je mnohem pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee budeme d\u011blat v\u00edce v\u011bc\u00ed najednou nebo se nech\u00e1me zl\u00e1kat do bludi\u0161t\u011b odkaz\u016f, kter\u00e9 n\u00e1s odvedou od toho, co jsme si p\u016fvodn\u011b p\u0159edsevzali p\u0159e\u010d\u00edst.<\/p>\n\n<p class=\"wp-block-paragraph\">Ti\u0161t\u011bn\u00fd \u010dasopis je naopak pe\u010dliv\u011b a odborn\u011b redigov\u00e1n a graficky zpracov\u00e1n, vyb\u00edr\u00e1 pro n\u00e1s ty nejzaj\u00edmav\u011bj\u0161\u00ed a neju\u017eite\u010dn\u011bj\u0161\u00ed informace a prov\u00e1z\u00ed n\u00e1s jimi c\u00edlen\u00fdm a line\u00e1rn\u00edm zp\u016fsobem. <a href=\"https:\/\/thepsychologist.bps.org.uk\/volume-30\/january-2017\/why-magazines-matter\" target=\"_blank\" rel=\"noreferrer noopener\">Novin\u00e1\u0159 Ferris Jabr<\/a>\u00a0popisuje \u010dasopisy jako \u201e<em>nab\u00edz\u00ed dostatek prostoru pro slova i obr\u00e1zky, co\u017e znamen\u00e1 v\u00edce p\u0159\u00edle\u017eitost\u00ed pro vizu\u00e1ln\u00ed orienta\u010dn\u00ed body, kter\u00e9 lidem pom\u00e1haj\u00ed vn\u00edmat postup v textu a zapamatovat si, kde v publikaci danou pas\u00e1\u017e \u010detli<\/em>\u201c. Samoz\u0159ejm\u011b si m\u016f\u017eeme str\u00e1nky digit\u00e1ln\u00edho \u010dasopisu p\u0159idat do z\u00e1lo\u017eek, ale kolik z n\u00e1s se k t\u00e9 z\u00e1lo\u017ece skute\u010dn\u011b vr\u00e1t\u00ed a pod\u00edv\u00e1 se na ni \u2013 obvykle jsme p\u0159\u00edli\u0161 zanepr\u00e1zdn\u011bni t\u00edm, \u017ee n\u00e1s odv\u00e1d\u00ed pozornost cel\u00e1 spousta odkaz\u016f na je\u0161t\u011b v\u00edce informac\u00ed!<\/p>\n\n<h3 class=\"wp-block-heading\">3. \u010casopisy oslovuj\u00ed na\u0161e smysly<\/h3>\n\n<p class=\"wp-block-paragraph\">Pocit a v\u00e1ha \u010dasopisu v rukou, zvuk jasn\u00e9ho \u0161ust\u011bn\u00ed pap\u00edru p\u0159i ot\u00e1\u010den\u00ed str\u00e1nek, v\u016fn\u011b tiska\u0159sk\u00e9 barvy na pap\u00ed\u0159e, vizu\u00e1ln\u00ed pot\u011b\u0161en\u00ed z designu, v n\u011bm\u017e se prol\u00edn\u00e1 text s fotografiemi \u2013 \u010dasopisy nab\u00edzej\u00ed mnohorozm\u011brn\u00fd z\u00e1\u017eitek, kter\u00fd podle \u010dl\u00e1nku v \u010dasopise \u201eThe Psychologist\u201c m\u016f\u017ee zlep\u0161it pam\u011b\u0165 a hloubku porozum\u011bn\u00ed.<\/p>\n\n<p class=\"wp-block-paragraph\">V\u00fdzkum proveden\u00fd <a href=\"https:\/\/thepsychologist.bps.org.uk\/volume-30\/january-2017\/why-magazines-matter\" target=\"_blank\" rel=\"noreferrer noopener\">Psycholo\u017eka Kate Garlandov\u00e1<\/a>\u00a0nazna\u010duje, \u017ee ti\u0161t\u011bn\u00e1 forma je p\u0159i dosahov\u00e1n\u00ed hlubok\u00e9ho porozum\u011bn\u00ed \u00fa\u010dinn\u011bj\u0161\u00ed ne\u017e digit\u00e1ln\u00ed: \u201e<em>Zjistili jsme, \u017ee lid\u00e9, kte\u0159\u00ed \u010detli z pap\u00edru, si danou l\u00e1tku v pr\u016fb\u011bhu \u010dasu za\u010dali \u201eosvojovat\u201c rychleji. U po\u010d\u00edta\u010dov\u00e9ho \u010dten\u00ed trvalo d\u00e9le a [vy\u017eadovalo] v\u00edce opakovan\u00fdch test\u016f, ne\u017e se dos\u00e1hlo tohoto stavu osvojen\u00ed\u2026<\/em>\u201c.<\/p>\n\n<h3 class=\"wp-block-heading\">4. \u010casopisy pom\u00e1haj\u00ed vytvo\u0159it p\u0159\u00edstup zam\u011b\u0159en\u00fd na u\u010den\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">Psychologick\u00e9 studie rovn\u011b\u017e nazna\u010duj\u00ed, \u017ee \u010dten\u00e1\u0159i p\u0159istupuj\u00ed k ti\u0161t\u011bn\u00e9mu textu sp\u00ed\u0161e s p\u0159\u00edstupem zam\u011b\u0159en\u00fdm na u\u010den\u00ed, ne\u017e by tomu bylo v p\u0159\u00edpad\u011b verze na obrazovce. Ferris Jabr se domn\u00edv\u00e1, \u017ee vlastnosti \u010dasopisu \u201e<em>usnad\u0148uj\u00ed vytvo\u0159en\u00ed ucelen\u00e9 ment\u00e1ln\u00ed mapy textu. Naproti tomu v\u011bt\u0161ina obrazovek, \u010dte\u010dek elektronick\u00fdch knih, smartphon\u016f a tablet\u016f naru\u0161uje intuitivn\u00ed orientaci v textu a br\u00e1n\u00ed lidem v tom, aby si v mysli vytvo\u0159ili p\u0159ehled o tom, kudy se v textu pohybuj\u00ed.<\/em>\u2019<\/p>\n\n<h3 class=\"wp-block-heading\">5. Ti\u0161t\u011bn\u00e9 \u010dasopisy mohou plnit mnoho funkc\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">\u010casopis jako fyzick\u00fd p\u0159edm\u011bt je n\u011bco, s \u010d\u00edm m\u016f\u017eeme komunikovat na mnoha \u00farovn\u00edch. Dr. Matt Hayler, vedouc\u00ed p\u0159edn\u00e1\u0161ej\u00edc\u00ed v oboru sou\u010dasn\u00e9 literatury a digit\u00e1ln\u00edch kultur na Univerzit\u011b v Birminghamu, \u0159\u00edk\u00e1: \u201e<em>\u010casopis je n\u011bco, z \u010deho si m\u016f\u017eete vyst\u0159ihovat, \u010dasopis je n\u011bco, co bez obav nech\u00e1te ve vlaku nebo v ordinaci u l\u00e9ka\u0159e, pou\u017eijete ho jako podt\u00e1cek nebo pl\u00e1ca\u010dku na mouchy\u2026 \u010dasopis m\u00e1 v sob\u011b n\u011bco velmi praktick\u00e9ho<\/em>\u201c.<\/p>\n\n<h3 class=\"wp-block-heading\">6. Ti\u0161t\u011bn\u00e9 \u010dasopisy n\u00e1s motivuj\u00ed k tomu, abychom tr\u00e1vili \u010das mimo obrazovky<\/h3>\n\n<p class=\"wp-block-paragraph\">Kdy\u017e se rozhodneme vz\u00edt do ruky ti\u0161t\u011bn\u00fd \u010dasopis a za\u010d\u00edt ho \u010d\u00edst, d\u00e1v\u00e1me si t\u00edm svolen\u00ed na chv\u00edli se odpoutat od digit\u00e1ln\u00edch obrazovek, kter\u00e9 \u010d\u00edm d\u00e1l t\u00edm v\u00edce ovl\u00e1daj\u00ed n\u00e1\u0161 \u017eivot v pr\u00e1ci i mimo ni. M\u016f\u017eeme si postavit na \u010daj, uva\u0159it si \u0161\u00e1lek \u010daje a na p\u016fl hodiny se usadit do obl\u00edben\u00e9ho k\u0159esla, kde si v klidu p\u0159e\u010dteme \u010dl\u00e1nek nebo listujeme str\u00e1nkami a mo\u017en\u00e1 na chv\u00edli zapomeneme, \u017ee rozpt\u00fdlen\u00ed digit\u00e1ln\u00edho sv\u011bta v\u016fbec existuj\u00ed.<\/p>\n\n<p class=\"wp-block-paragraph\">To bylo \u0161est d\u016fvod\u016f, pro\u010d lid\u00e9 st\u00e1le \u010dtou \u010dasopisy, ale mo\u017en\u00e1 m\u00e1te i sv\u00e9 vlastn\u00ed d\u016fvody, kter\u00e9 jsme zde neuvedli. Pokud ano, dejte n\u00e1m v\u011bd\u011bt. Sd\u011blte n\u00e1m, pro\u010d \u010dtete ti\u0161t\u011bn\u00e9 \u010dasopisy na <a href=\"https:\/\/twitter.com\/LovePaperUK\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/LovePaperUK\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>\u00a0nebo <a href=\"https:\/\/www.instagram.com\/lovepaper_uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram!<\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/lovepaper.org\/fact-file\/\" target=\"_blank\" rel=\"noreferrer noopener\">Informa\u010dn\u00ed p\u0159ehled o pap\u00edru<\/a><\/h2>\n\n<p class=\"wp-block-paragraph\">Pap\u00edr pat\u0159\u00ed k nejudr\u017eiteln\u011bj\u0161\u00edm a nejv\u00edce recyklovan\u00fdm materi\u00e1l\u016fm na sv\u011bt\u011b!<\/p>\n\n<p class=\"wp-block-paragraph\">Nav\u0161tivte str\u00e1nku <a href=\"https:\/\/lovepaper.org\/fact-file\/\" target=\"_blank\" rel=\"noreferrer noopener\">Informa\u010dn\u00ed list o pap\u00edru<\/a>\u00a0a zjist\u011bte fakta o udr\u017eiteln\u00fdch vlastnostech pap\u00edru. N\u011bkter\u00e1 v\u00e1s mo\u017en\u00e1 p\u0159ekvap\u00ed!<\/p>","protected":false},"excerpt":{"rendered":"<p>V dne\u0161n\u00ed digit\u00e1ln\u00ed dob\u011b to mo\u017en\u00e1 m\u016f\u017ee b\u00fdt p\u0159ekvapiv\u00e9, ale asi 52 % britsk\u00fdch dosp\u011bl\u00fdch st\u00e1le \u010dte ti\u0161t\u011bn\u00e9 \u010dasopisy. A nejde ani o genera\u010dn\u00ed z\u00e1le\u017eitost, jak uv\u00e1d\u00ed 7 z 10 p\u0159\u00edslu\u0161n\u00edk\u016f generace mil\u00e9ni\u00e1l\u016f \u010dte ti\u0161t\u011bn\u00e9 \u010dasopisy\u00a0pro voln\u00fd \u010das a z\u00e1bavu. Pro\u010d se tedy v dob\u011b, kdy dominuj\u00ed digit\u00e1ln\u00ed obrazovky a zd\u00e1 se, \u017ee m\u00e1me na [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1749],"tags":[],"class_list":["post-8412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-zivotni-styl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kdy jste naposledy \u010detli ti\u0161t\u011bn\u00fd \u010dasopis? - Love Paper<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, pro\u010d si ti\u0161t\u011bn\u00e9 \u010dasopisy zachov\u00e1vaj\u00ed svou oblibu i v digit\u00e1ln\u00edm v\u011bku \u2013 od lep\u0161\u00edho soust\u0159ed\u011bn\u00ed p\u0159es p\u0159\u00ednosy pro u\u010den\u00ed a\u017e po \u010dten\u00ed bez obrazovky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/cs\/kdy-jste-naposledy-cetli-tisteny-casopis\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kdy jste naposledy \u010detli ti\u0161t\u011bn\u00fd \u010dasopis? 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