{"id":8399,"date":"2026-04-27T15:24:22","date_gmt":"2026-04-27T15:24:22","guid":{"rendered":"https:\/\/lovepaper.org\/proc-generace-z-dava-prednost-tistenym-kniham\/"},"modified":"2026-08-11T12:43:59","modified_gmt":"2026-08-11T12:43:59","slug":"proc-generace-z-dava-prednost-tistenym-kniham","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/cs\/proc-generace-z-dava-prednost-tistenym-kniham\/","title":{"rendered":"Pro\u010d generace Z d\u00e1v\u00e1 p\u0159ednost ti\u0161t\u011bn\u00fdm knih\u00e1m"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>Mlad\u00ed lid\u00e9 \u010dtou st\u00e1le v\u00edce ti\u0161t\u011bn\u00fdch knih, co\u017e podporuje prodej a ovliv\u0148uje v\u00fdvoj cel\u00e9ho odv\u011btv\u00ed<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">V pokra\u010duj\u00edc\u00edm souboji mezi ti\u0161t\u011bn\u00fdmi knihami a \u010dte\u010dkami elektronick\u00fdch knih se zd\u00e1, \u017ee ti\u0161t\u011bn\u00e9 knihy maj\u00ed navrch, zejm\u00e9na v o\u010d\u00edch mlad\u00fdch lid\u00ed. Nov\u00e1 zpr\u00e1va od <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2022\/01\/06\/three-in-ten-americans-now-read-e-books\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pew Research<\/a>\u00a0Uk\u00e1zalo se, \u017ee generace Z (Gen Z) \u2013 tedy lid\u00e9 narozen\u00ed v letech 1997 a\u017e 2015 \u2013 v drtiv\u00e9 v\u011bt\u0161in\u011b d\u00e1v\u00e1 p\u0159ednost \u010dten\u00ed ti\u0161t\u011bn\u00fdch knih p\u0159ed pou\u017e\u00edv\u00e1n\u00edm elektronick\u00fdch za\u0159\u00edzen\u00ed, \u010d\u00edm\u017e vyvrac\u00ed b\u011b\u017en\u00fd p\u0159edpoklad, \u017ee tato generace up\u0159ednost\u0148uje digit\u00e1ln\u00ed m\u00e9dia.<\/p>\n\n<p class=\"wp-block-paragraph\">Podle zpr\u00e1vy t\u00e9m\u011b\u0159 70 % americk\u00fdch respondent\u016f ve v\u011bku od 18 do 29 let uvedlo, \u017ee \u010dte ti\u0161t\u011bn\u00e9 knihy, zat\u00edmco pouze 42 % uvedlo, \u017ee \u010dte elektronick\u00e9 knihy. Celkov\u011b v\u00edce ne\u017e 80 % p\u0159\u00edslu\u0161n\u00edk\u016f generace Z uvedlo, \u017ee \u010dte knihy v jak\u00e9mkoli form\u00e1tu \u2013 co\u017e je nejvy\u0161\u0161\u00ed pod\u00edl ze v\u0161ech dotazovan\u00fdch v\u011bkov\u00fdch skupin.<\/p>\n\n<p class=\"wp-block-paragraph\">Ve Velk\u00e9 Brit\u00e1nii je situace stejn\u00e1. Zpr\u00e1va z <a href=\"https:\/\/www.businessinsider.com\/gen-z-book-ditch-digital-love-libraries-eye-strain-2023-3?r=US&#038;IR=T\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen BookData<\/a>\u00a0Z pr\u016fzkumu vyplynulo, \u017ee ti\u0161t\u011bn\u00e9 knihy jsou nejobl\u00edben\u011bj\u0161\u00edm zp\u016fsobem \u010dten\u00ed u britsk\u00fdch \u010dten\u00e1\u0159\u016f ve v\u011bku 13 a\u017e 24 let, p\u0159i\u010dem\u017e tvo\u0159\u00ed 80 % n\u00e1kup\u016f. Naproti tomu elektronick\u00e9 knihy p\u0159edstavovaly u t\u00e9\u017ee v\u011bkov\u00e9 skupiny pouze 14 % prodej\u016f.<\/p>\n\n<h3 class=\"wp-block-heading\">P\u00e1dn\u00e9 argumenty ve prosp\u011bch ti\u0161t\u011bn\u00fdch m\u00e9di\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">Na preferenci ti\u0161t\u011bn\u00fdch knih u generace Z je opravdu zaj\u00edmav\u00e9 to, \u017ee tito mlad\u00ed lid\u00e9 vyrostli s digit\u00e1ln\u00edmi m\u00e9dii, a proto jejich odklon od elektronick\u00fdch za\u0159\u00edzen\u00ed p\u0159edstavuje p\u00e1dn\u00fd argument ve prosp\u011bch ti\u0161t\u011bn\u00fdch knih. Mezi mlad\u00fdmi lidmi se obecn\u011b p\u0159edpokl\u00e1d\u00e1, \u017ee se od sv\u00fdch telefon\u016f nedok\u00e1\u017eou odtrhnout, a proto je jejich v\u011bdom\u00e9 rozhodnut\u00ed odlo\u017eit je ve prosp\u011bch form\u00e1tu, kter\u00fd m\u00e1 za sebou stalet\u00ed existence, skute\u010dn\u00fdm prohl\u00e1\u0161en\u00edm.<\/p>\n\n<p class=\"wp-block-paragraph\">A\u0165 u\u017e jde o mo\u017enost pono\u0159it se do p\u0159\u00edb\u011bhu bez digit\u00e1ln\u00edch vyru\u0161en\u00ed, o hmatov\u00fd vjem pap\u00edru, o to, \u017ee o\u010di se tak neunav\u00ed, nebo prost\u011b o p\u0159\u00edle\u017eitost na chv\u00edli se odpojit od technologi\u00ed, je z\u0159ejm\u00e9, \u017ee mlad\u00ed lid\u00e9 si kvalitn\u00ed ti\u0161t\u011bnou knihu cen\u00ed. \u201eJe to pot\u011b\u0161en\u00ed dop\u0159\u00e1t si nov\u00fd rom\u00e1n,\u201c \u0159ekla 23let\u00e1 \u017eena z Lond\u00fdna. \u201eJe to jako d\u00e1rek a tento z\u00e1\u017eitek nelze nahradit pouh\u00fdm sta\u017een\u00edm knihy do digit\u00e1ln\u00edho za\u0159\u00edzen\u00ed.\u201c<\/p>\n\n<h3 class=\"wp-block-heading\">Osobn\u00ed, praktick\u00e9 a p\u0159ehledn\u011bj\u0161\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">Existuje n\u011bkolik d\u016fvod\u016f, pro\u010d generace Z poh\u00e1n\u00ed trh s ti\u0161t\u011bn\u00fdmi knihami; mnoz\u00ed z nich poukazuj\u00ed na to, \u017ee ti\u0161t\u011bn\u00e1 kniha je osobn\u011bj\u0161\u00ed a prakti\u010dt\u011bj\u0161\u00ed a \u017ee se d\u00e1 snadno vz\u00edt do ruky a odlo\u017eit. \u201eNen\u00ed nic lep\u0161\u00edho ne\u017e si na gau\u010di nebo na pl\u00e1\u017ei otev\u0159\u00edt opravdovou knihu,\u201c \u0159ekl 23let\u00fd \u010dten\u00e1\u0159 v rozhovoru pro <a href=\"https:\/\/www.businessinsider.com\/gen-z-book-ditch-digital-love-libraries-eye-strain-2023-3?r=US&#038;IR=T\" target=\"_blank\" rel=\"noreferrer noopener\">\u010casopis Business Insider<\/a>. \u201eNav\u00edc kr\u00e1sn\u011b von\u00ed.\u201c<\/p>\n\n<p class=\"wp-block-paragraph\">Mezi dal\u0161\u00ed d\u016fvody pat\u0159\u00ed lep\u0161\u00ed \u010ditelnost a v\u011bt\u0161\u00ed schopnost umo\u017enit \u010dten\u00e1\u0159i skute\u010dn\u011b se soust\u0159edit a odpoutat se od okoln\u00edho sv\u011bta. \u201eP\u0159i \u010dten\u00ed ti\u0161t\u011bn\u00fdch knih nec\u00edt\u00edm takovou \u00fanavu o\u010d\u00ed,\u201c \u0159ekl 21let\u00fd student. \u201eTak\u00e9 se mi da\u0159\u00ed l\u00e9pe se soust\u0159edit, kdy\u017e \u010dtu z ti\u0161t\u011bn\u00e9 knihy a m\u00e1m vypnut\u00fd po\u010d\u00edta\u010d.\u201c<\/p>\n\n<p class=\"wp-block-paragraph\">TikTok m\u00e1 i nad\u00e1le z\u00e1sadn\u00ed vliv na kni\u017en\u00ed trh, p\u0159i\u010dem\u017e jeho kan\u00e1l BookTok propaguje ur\u010dit\u00e9 tituly a autory mezi miliony mlad\u00fdch \u010dten\u00e1\u0159\u016f. Spole\u010dnost Nielsen v roce 2022 provedla pr\u016fzkum mezi \u010dten\u00e1\u0159i a zjistila, \u017ee ka\u017ed\u00fd \u010dtvrt\u00fd z nich vyu\u017eil BookTok, p\u0159i\u010dem\u017e tito spot\u0159ebitel\u00e9 se pod\u00edleli na t\u00e9m\u011b\u0159 90 milionech zakoupen\u00fdch knih. Vydavatel\u00e9 nyn\u00ed BookTok sleduj\u00ed stejn\u011b pozorn\u011b jako t\u00fddenn\u00ed \u017eeb\u0159\u00ed\u010dky prodej\u016f, aby zjistili, kte\u0159\u00ed auto\u0159i a \u017e\u00e1nry p\u0159itahuj\u00ed nejv\u011bt\u0161\u00ed pozornost, a podle toho p\u0159izp\u016fsobuj\u00ed sv\u00e9 marketingov\u00e9 strategie.<\/p>\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/lovepaper.org\/fact-file\/\" target=\"_blank\" rel=\"noreferrer noopener\">Informa\u010dn\u00ed p\u0159ehled o pap\u00edru<\/a><\/h2>\n\n<p class=\"wp-block-paragraph\">Pap\u00edr pat\u0159\u00ed k nejudr\u017eiteln\u011bj\u0161\u00edm a nejv\u00edce recyklovan\u00fdm materi\u00e1l\u016fm na sv\u011bt\u011b!<\/p>\n\n<p class=\"wp-block-paragraph\">Nav\u0161tivte str\u00e1nku <a href=\"https:\/\/lovepaper.org\/fact-file\/\" target=\"_blank\" rel=\"noreferrer noopener\">Informa\u010dn\u00ed list o pap\u00edru<\/a>\u00a0a zjist\u011bte fakta o udr\u017eiteln\u00fdch vlastnostech pap\u00edru. N\u011bkter\u00e1 v\u00e1s mo\u017en\u00e1 p\u0159ekvap\u00ed!<\/p>","protected":false},"excerpt":{"rendered":"<p>Mlad\u00ed lid\u00e9 \u010dtou st\u00e1le v\u00edce ti\u0161t\u011bn\u00fdch knih, co\u017e podporuje prodej a ovliv\u0148uje v\u00fdvoj cel\u00e9ho odv\u011btv\u00ed V pokra\u010duj\u00edc\u00edm souboji mezi ti\u0161t\u011bn\u00fdmi knihami a \u010dte\u010dkami elektronick\u00fdch knih se zd\u00e1, \u017ee ti\u0161t\u011bn\u00e9 knihy maj\u00ed navrch, zejm\u00e9na v o\u010d\u00edch mlad\u00fdch lid\u00ed. Nov\u00e1 zpr\u00e1va od Pew Research\u00a0Uk\u00e1zalo se, \u017ee generace Z (Gen Z) \u2013 tedy lid\u00e9 narozen\u00ed v letech 1997 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1912,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1749],"tags":[],"class_list":["post-8399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zivotni-styl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pro\u010d generace Z d\u00e1v\u00e1 p\u0159ednost ti\u0161t\u011bn\u00fdm knih\u00e1m - Love Paper<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, pro\u010d generace Z d\u00e1v\u00e1 p\u0159ednost ti\u0161t\u011bn\u00fdm knih\u00e1m \u2013 od lep\u0161\u00ed koncentrace a men\u0161\u00edho nam\u00e1h\u00e1n\u00ed o\u010d\u00ed a\u017e po radost z \u010dten\u00ed na pap\u00ed\u0159e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/cs\/proc-generace-z-dava-prednost-tistenym-kniham\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro\u010d generace Z d\u00e1v\u00e1 p\u0159ednost ti\u0161t\u011bn\u00fdm knih\u00e1m - 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