{"id":8396,"date":"2026-04-28T07:50:03","date_gmt":"2026-04-28T07:50:03","guid":{"rendered":"https:\/\/lovepaper.org\/spotrebitele-pozaduji-aby-vlady-znacky-a-maloobchodnici-vyvinuli-vetsi-usili-k-zajisteni-vetsi-udrzitelnosti-obalu\/"},"modified":"2026-08-11T12:43:43","modified_gmt":"2026-08-11T12:43:43","slug":"spotrebitele-pozaduji-aby-vlady-znacky-a-maloobchodnici-vyvinuli-vetsi-usili-k-zajisteni-vetsi-udrzitelnosti-obalu","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/cs\/spotrebitele-pozaduji-aby-vlady-znacky-a-maloobchodnici-vyvinuli-vetsi-usili-k-zajisteni-vetsi-udrzitelnosti-obalu\/","title":{"rendered":"Spot\u0159ebitel\u00e9 po\u017eaduj\u00ed, aby vl\u00e1dy, zna\u010dky a maloobchodn\u00edci vyvinuli v\u011bt\u0161\u00ed \u00fasil\u00ed k zaji\u0161t\u011bn\u00ed v\u011bt\u0161\u00ed udr\u017eitelnosti obal\u016f"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Pr\u016fzkum \u201eTrend Tracker Survey 2023\u201c, nejnov\u011bj\u0161\u00ed spot\u0159ebitelsk\u00fd pr\u016fzkum organizace Two Sides Europe, se sna\u017e\u00ed zmapovat m\u011bn\u00edc\u00ed se vn\u00edm\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a pap\u00edrov\u00fdch v\u00fdrobk\u016f ze strany spot\u0159ebitel\u016f, p\u0159i\u010dem\u017e se zam\u011b\u0159uje zejm\u00e9na na environment\u00e1ln\u00ed pov\u011bdom\u00ed, \u010dten\u00e1\u0159sk\u00e9 n\u00e1vyky, preference v oblasti obal\u016f a postoje k v\u00fdrobk\u016fm z m\u011bkk\u00e9ho pap\u00edru.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">Nakupov\u00e1n\u00ed na internetu \u2013 dobr\u00e1 zpr\u00e1va pro odv\u011btv\u00ed pap\u00edrov\u00fdch obal\u016f<\/h3>\n\n<p class=\"wp-block-paragraph\">V posledn\u00edch letech se p\u0159echod k online nakupov\u00e1n\u00ed dramaticky zrychlil. Sta\u010d\u00ed jedno klepnut\u00ed na obrazovku a spot\u0159ebitel\u00e9 mohou vyhledat produkt, objednat si ho a nechat si ho doru\u010dit a\u017e dom\u016f, n\u011bkdy dokonce je\u0161t\u011b t\u00fd\u017e den. Spot\u0159ebitel\u00e9 si sice za\u010d\u00ednaj\u00ed v\u00e1\u017eit bezpe\u010dnosti, rychlosti a pohodl\u00ed online nakupov\u00e1n\u00ed, z\u00e1rove\u0148 se v\u0161ak st\u00e1le v\u00edce zaj\u00edmaj\u00ed o to, jak jsou tyto produkty baleny a doru\u010dov\u00e1ny.<\/p>\n\n<p class=\"wp-block-paragraph\">Evrop\u0161t\u00ed spot\u0159ebitel\u00e9 po\u017eaduj\u00ed, aby maloobchodn\u00edci vynalo\u017eili v\u011bt\u0161\u00ed \u00fasil\u00ed na zaji\u0161t\u011bn\u00ed toho, \u017ee jejich obaly budou ve velk\u00e9 m\u00ed\u0159e recyklovateln\u00e9, a 49 % z nich se domn\u00edv\u00e1, \u017ee pap\u00edrov\u00e9 obaly se recykluj\u00ed sn\u00e1ze ne\u017e obaly z jin\u00fdch materi\u00e1l\u016f. \u00dadaje o recyklaci tento n\u00e1zor potvrzuj\u00ed: 82 % pap\u00edrov\u00fdch obal\u016f se recykluje, co\u017e p\u0159edstavuje nejvy\u0161\u0161\u00ed m\u00edru recyklace ze v\u0161ech obalov\u00fdch materi\u00e1l\u016f. M\u00edra recyklace skla \u010din\u00ed 76 %, kovu 76 % a plastu pouh\u00fdch 38 % (<a href=\"https:\/\/ec.europa.eu\/eurostat\/databrowser\/view\/CEI_WM020__custom_354860\/bookmark\/table?lang=en&#038;bookmarkId=bc39f400-65cd-40a8-bf14-c995c729e2a5\" target=\"_blank\" rel=\"noreferrer noopener\">Eurostat, 2020<\/a>).<\/p>\n\n<p class=\"wp-block-paragraph\">71 % evropsk\u00fdch spot\u0159ebitel\u016f d\u00e1v\u00e1 p\u0159ednost tomu, aby jim produkty objednan\u00e9 online byly doru\u010deny v obalech odpov\u00eddaj\u00edc\u00ed velikosti, a t\u00edm se omezilo mno\u017estv\u00ed odpadu; v roce 2021 to bylo 68 %. 59 % d\u00e1v\u00e1 p\u0159ednost doru\u010den\u00ed produkt\u016f v pap\u00edrov\u00fdch obalech a vn\u00edm\u00e1 v\u00fdhody pap\u00edru z hlediska udr\u017eitelnosti ve srovn\u00e1n\u00ed s jin\u00fdmi obalov\u00fdmi materi\u00e1ly, v\u010detn\u011b skla, kovu a plastu.<\/p>\n\n<h3 class=\"wp-block-heading\">Spot\u0159ebitel\u00e9 po\u017eaduj\u00ed, aby maloobchodn\u00edci d\u011blali v\u00edce<\/h3>\n\n<p class=\"wp-block-paragraph\">Maloobchodn\u00edci hraj\u00ed kl\u00ed\u010dovou roli v inovac\u00edch v oblasti balen\u00ed v\u00fdrobk\u016f a v pou\u017e\u00edv\u00e1n\u00ed recyklovateln\u00fdch a udr\u017eiteln\u00fdch obalov\u00fdch materi\u00e1l\u016f. V reakci na rostouc\u00ed tlak ze strany m\u00e9di\u00ed i spot\u0159ebitel\u016f, aby jednali a chovali se udr\u017eiteln\u011bj\u0161\u00edm zp\u016fsobem, maloobchodn\u00edci po cel\u00e9 Evrop\u011b, zejm\u00e9na supermarkety, zlep\u0161uj\u00ed sv\u00e9 environment\u00e1ln\u00ed v\u00fdsledky, z\u00e1vazky a \u00fasp\u011bchy a informuj\u00ed o nich ve\u0159ejnost. I p\u0159esto se m\u00e9n\u011b ne\u017e polovina dot\u00e1zan\u00fdch (46 %) domn\u00edv\u00e1, \u017ee maloobchodn\u00edci d\u011blaj\u00ed dost pro to, aby informovali spot\u0159ebitele o sv\u00fdch z\u00e1vazc\u00edch a \u00fasp\u011b\u0161\u00edch v oblasti udr\u017eitelnosti.<\/p>\n\n<p class=\"wp-block-paragraph\">Pr\u016fzkum uk\u00e1zal, \u017ee spot\u0159ebitel\u00e9 by byli ochotni podniknout kroky, pokud by m\u011bli dojem, \u017ee dan\u00fd prodejce ned\u011bl\u00e1 dost pro to, aby se stal udr\u017eiteln\u011bj\u0161\u00edm. 41 % by zv\u00e1\u017eilo, \u017ee se bude dan\u00e9mu prodejci vyh\u00fdbat, pokud se aktivn\u011b nesna\u017e\u00ed omezit pou\u017e\u00edv\u00e1n\u00ed nerecyklovateln\u00fdch obal\u016f, a 55 % by nakupovalo \u010dast\u011bji u prodejc\u016f, kte\u0159\u00ed ze sv\u00fdch obal\u016f odstra\u0148uj\u00ed plast.<\/p>\n\n<p class=\"wp-block-paragraph\">Vzhledem k tomu, \u017ee spot\u0159ebitel\u00e9 se ob\u00e1vaj\u00ed dopad\u016f obalov\u00e9ho odpadu na na\u0161i planetu, st\u00e1le v\u00edce o\u010dek\u00e1vaj\u00ed, \u017ee vl\u00e1dy, zna\u010dky i maloobchodn\u00edci budou vyv\u00edjet v\u011bt\u0161\u00ed \u00fasil\u00ed k zaji\u0161t\u011bn\u00ed toho, aby obaly byly ve velk\u00e9 m\u00ed\u0159e recyklovateln\u00e9. Kdy\u017e byli spot\u0159ebitel\u00e9 po\u017e\u00e1d\u00e1ni, aby se\u0159adili, kdo podle nich nese nejv\u011bt\u0161\u00ed odpov\u011bdnost za sn\u00ed\u017een\u00ed pou\u017e\u00edv\u00e1n\u00ed nerecyklovateln\u00fdch jednor\u00e1zov\u00fdch obal\u016f, 39 % se domn\u00edv\u00e1, \u017ee nejv\u011bt\u0161\u00ed odpov\u011bdnost nesou vl\u00e1dy a m\u00edstn\u00ed samospr\u00e1vy, n\u00e1sleduj\u00ed zna\u010dky, maloobchodn\u00edci a supermarkety (22 %), v\u00fdrobci obal\u016f (20 %) a jednotlivci (19 %).<\/p>\n\n<p class=\"wp-block-paragraph\">V \u010dervnu bylo zve\u0159ejn\u011bno shrnut\u00ed pr\u016fzkumu Trend Tracker Survey 2023, kter\u00e9 je zainteresovan\u00fdm stran\u00e1m z oboru k dispozici na vy\u017e\u00e1d\u00e1n\u00ed. Nav\u0161tivte <a href=\"https:\/\/www.twosides.info\/trend-tracker-2023\" target=\"_blank\" rel=\"noreferrer noopener\">twosides.info\/trend-tracker-2023<\/a>\u00a0chcete-li projevit z\u00e1jem o zas\u00edl\u00e1n\u00ed tohoto souhrnu.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u00dapln\u00e9 \u00fadaje z evropsk\u00e9ho pr\u016fzkumu roz\u010dlen\u011bn\u00e9 podle zem\u011b, v\u011bku a pohlav\u00ed jsou k dispozici pouze \u010dlen\u016fm organizace Two Sides, p\u0159\u00edpadn\u011b je lze zakoupit.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/lovepaper.org\/fact-file\/\" target=\"_blank\" rel=\"noreferrer noopener\">Informa\u010dn\u00ed p\u0159ehled o pap\u00edru<\/a><\/h2>\n\n<p class=\"wp-block-paragraph\">Pap\u00edr pat\u0159\u00ed mezi nejudr\u017eiteln\u011bj\u0161\u00ed a nejv\u00edce recyklovan\u00e9 materi\u00e1ly na sv\u011bt\u011b!<\/p>\n\n<p class=\"wp-block-paragraph\">Nav\u0161tivte str\u00e1nku <a href=\"https:\/\/lovepaper.org\/fact-file\/\" target=\"_blank\" rel=\"noreferrer noopener\">Informa\u010dn\u00ed list o pap\u00edru<\/a>\u00a0a zjist\u011bte fakta o udr\u017eiteln\u00fdch vlastnostech pap\u00edru. N\u011bkter\u00e1 v\u00e1s mo\u017en\u00e1 p\u0159ekvap\u00ed!<\/p>","protected":false},"excerpt":{"rendered":"<p>Pr\u016fzkum \u201eTrend Tracker Survey 2023\u201c, nejnov\u011bj\u0161\u00ed spot\u0159ebitelsk\u00fd pr\u016fzkum organizace Two Sides Europe, se sna\u017e\u00ed zmapovat m\u011bn\u00edc\u00ed se vn\u00edm\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a pap\u00edrov\u00fdch v\u00fdrobk\u016f ze strany spot\u0159ebitel\u016f, p\u0159i\u010dem\u017e se zam\u011b\u0159uje zejm\u00e9na na environment\u00e1ln\u00ed pov\u011bdom\u00ed, \u010dten\u00e1\u0159sk\u00e9 n\u00e1vyky, preference v oblasti obal\u016f a postoje k v\u00fdrobk\u016fm z m\u011bkk\u00e9ho pap\u00edru. Nakupov\u00e1n\u00ed na internetu \u2013 dobr\u00e1 zpr\u00e1va pro odv\u011btv\u00ed pap\u00edrov\u00fdch obal\u016f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1976,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1750],"tags":[],"class_list":["post-8396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spot\u0159ebitel\u00e9 po\u017eaduj\u00ed, aby vl\u00e1dy, zna\u010dky a maloobchodn\u00edci vyvinuli v\u011bt\u0161\u00ed \u00fasil\u00ed k zaji\u0161t\u011bn\u00ed v\u011bt\u0161\u00ed udr\u017eitelnosti obal\u016f - Love Paper<\/title>\n<meta name=\"description\" content=\"Evrop\u0161t\u00ed spot\u0159ebitel\u00e9 cht\u011bj\u00ed, aby vl\u00e1dy, zna\u010dky a maloobchodn\u00edci zlep\u0161ili udr\u017eitelnost a recyklovatelnost obal\u016f a omezili mno\u017estv\u00ed odpadu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/cs\/spotrebitele-pozaduji-aby-vlady-znacky-a-maloobchodnici-vyvinuli-vetsi-usili-k-zajisteni-vetsi-udrzitelnosti-obalu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spot\u0159ebitel\u00e9 po\u017eaduj\u00ed, aby vl\u00e1dy, zna\u010dky a maloobchodn\u00edci vyvinuli v\u011bt\u0161\u00ed \u00fasil\u00ed k zaji\u0161t\u011bn\u00ed v\u011bt\u0161\u00ed udr\u017eitelnosti obal\u016f - 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