{"id":8369,"date":"2026-04-29T11:32:50","date_gmt":"2026-04-29T11:32:50","guid":{"rendered":"https:\/\/lovepaper.org\/rozmach-sberatelskych-vydani-v-nakladatelstvi\/"},"modified":"2026-08-11T12:41:58","modified_gmt":"2026-08-11T12:41:58","slug":"rozmach-sberatelskych-vydani-v-nakladatelstvi","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/cs\/rozmach-sberatelskych-vydani-v-nakladatelstvi\/","title":{"rendered":"Rozmach sb\u011bratelsk\u00fdch vyd\u00e1n\u00ed v nakladatelstv\u00ed"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>V posledn\u00edch letech pro\u0161el kni\u017en\u00ed sv\u011bt luxusn\u00ed prom\u011bnou. Minimalistick\u00fd design ustoupil tvrd\u00fdm vazb\u00e1m s f\u00f3liovou potiskem, lakovan\u00fdm okraj\u016fm a propracovan\u00fdm p\u0159ebal\u016fm, zat\u00edmco sb\u011bratelsk\u00e9 edice z\u00edsk\u00e1vaj\u00ed v nakladatelsk\u00e9m pr\u016fmyslu dominantn\u00ed postaven\u00ed. Tyto dekorativn\u00ed knihy vyd\u00e1van\u00e9 v omezen\u00e9m n\u00e1kladu p\u0159edstavuj\u00ed nyn\u00ed pro nakladatele v\u00fdznamn\u00fd zdroj p\u0159\u00edjm\u016f a jsou velmi \u017e\u00e1dan\u00fdm zbo\u017e\u00edm mezi \u010dten\u00e1\u0159i, sb\u011brateli i influencery na platform\u011b \u201eBookTok\u201c.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Za touto kr\u00e1sou se v\u0161ak skr\u00fdv\u00e1 nal\u00e9hav\u011bj\u0161\u00ed ot\u00e1zka. Jak\u00e9 jsou ekologick\u00e9 n\u00e1klady t\u00e9to \u201ezlat\u00e9 \u00e9ry\u201c nakladatelstv\u00ed a dok\u00e1\u017eou c\u00edle tohoto odv\u011btv\u00ed v oblasti udr\u017eitelnosti dr\u017eet krok s popt\u00e1vkou po st\u00e1le propracovan\u011bj\u0161\u00edch ti\u0161t\u011bn\u00fdch knih\u00e1ch?<\/p>\n\n<p class=\"wp-block-paragraph\">Od nez\u00e1visl\u00fdch knihkupc\u016f, kte\u0159\u00ed nab\u00edzej\u00ed exkluzivn\u00ed p\u0159ebaly, a\u017e po velk\u00e1 nakladatelstv\u00ed vyd\u00e1vaj\u00edc\u00ed n\u011bkolik variant jednoho titulu \u2013 speci\u00e1ln\u00ed edice knih jsou k vid\u011bn\u00ed v\u0161ude. Online prodejci a p\u0159edplatitelsk\u00e9 bal\u00ed\u010dky jako FairyLoot, Illumicrate a OwlCrate postavili cel\u00e9 sv\u00e9 obchodn\u00ed modely pr\u00e1v\u011b na exkluzivit\u011b. Jejich nab\u00eddka \u010dasto zahrnuje post\u0159\u00edkan\u00e9 nebo \u0161ablonou poti\u0161t\u011bn\u00e9 okraje str\u00e1nek, pl\u00e1t\u011bn\u00e1 vazba s vlastn\u00ed f\u00f3li\u00ed, jedine\u010dn\u00e9 p\u0159eds\u00e1dky, stu\u017ekov\u00e9 z\u00e1lo\u017eky a dokonce i bonusov\u00fd obsah.<\/p>\n\n<p class=\"wp-block-paragraph\">Tyto edice jsou navr\u017eeny tak, aby vynikly nejen na polici, ale i na internetu: videa na TikToku a Instagram Reels, kter\u00e1 zachycuj\u00ed rozbalov\u00e1n\u00ed t\u011bchto poklad\u016f, zaznamen\u00e1vaj\u00ed miliony zhl\u00e9dnut\u00ed. Pro vydavatele p\u0159edstavuj\u00ed lukrativn\u00ed p\u0159\u00edle\u017eitost k nav\u00fd\u0161en\u00ed tr\u017eeb, proto\u017ee se \u010dasto prod\u00e1vaj\u00ed za dvojn\u00e1sobek \u010di dokonce trojn\u00e1sobek ceny b\u011b\u017en\u00e9 bro\u017eovan\u00e9 knihy. A pro \u010dten\u00e1\u0159e prom\u011b\u0148uj\u00ed knihy v suven\u00fdry \u2013 v n\u011bco osobn\u00edho, cenn\u00e9ho a (co\u017e je nejd\u016fle\u017eit\u011bj\u0161\u00ed) vhodn\u00e9ho pro Instagram.<\/p>\n\n<p class=\"wp-block-paragraph\">Tento p\u0159\u00edstup \u201e\u010d\u00edm v\u00edce, t\u00edm l\u00e9pe\u201c v\u0161ak p\u0159ich\u00e1z\u00ed v dob\u011b, kdy je nakladatelsk\u00fd pr\u016fmysl pod obrovsk\u00fdm tlakem, aby sn\u00ed\u017eil svou uhl\u00edkovou stopu a mno\u017estv\u00ed odpadu. A\u010dkoli je pap\u00edr obnoviteln\u00fd a recyklovateln\u00fd materi\u00e1l s relativn\u011b n\u00edzkou ekologickou stopou, pokud je z\u00edsk\u00e1v\u00e1n odpov\u011bdn\u00fdm zp\u016fsobem, dodate\u010dn\u00e9 ozdoby ve sb\u011bratelsk\u00fdch vyd\u00e1n\u00edch skute\u010dn\u011b zvy\u0161uj\u00ed mno\u017estv\u00ed odpadu a sni\u017euj\u00ed celkovou udr\u017eitelnost. N\u00e1r\u016fst po\u010dtu sb\u011bratelsk\u00fdch vyd\u00e1n\u00ed nyn\u00ed p\u0159in\u00e1\u0161\u00ed nov\u00e9 v\u00fdzvy:<\/p>\n\n\n<ul class=\"wp-block-list\"><li>Nerecyklovateln\u00e9 sou\u010d\u00e1sti: F\u00f3lie, laminace, vzory s glitry a syntetick\u00e9 stuhy se recykluj\u00ed obt\u00ed\u017en\u011b nebo v\u016fbec.<\/li>\n\n<li>Procesy s vysok\u00fdm pod\u00edlem chemik\u00e1li\u00ed: P\u0159i potisku hran st\u0159\u00edk\u00e1n\u00edm nebo \u0161ablonou se \u010dasto pou\u017e\u00edvaj\u00ed toxick\u00e9 barvy nebo rozpou\u0161t\u011bdla, kter\u00e1 zvy\u0161uj\u00ed zne\u010di\u0161t\u011bn\u00ed vody a spot\u0159ebu energie p\u0159i v\u00fdrob\u011b.<\/li>\n\n<li>Nadprodukce a pl\u00fdtv\u00e1n\u00ed: Na rozd\u00edl od b\u011b\u017en\u00fdch vyd\u00e1n\u00ed, kter\u00e1 lze podle pot\u0159eby dotisknout, se sb\u011bratelsk\u00e1 vyd\u00e1n\u00ed obvykle tisknou ve velk\u00fdch jednor\u00e1zov\u00fdch s\u00e9ri\u00edch. Pokud se nepoda\u0159\u00ed dos\u00e1hnout o\u010dek\u00e1van\u00e9ho prodeje, mohou skon\u010dit v drti\u010di pap\u00edru nebo na skl\u00e1dce.<\/li>\n\n<li>V\u011bt\u0161\u00ed mno\u017estv\u00ed obalov\u00e9ho materi\u00e1lu a p\u0159eprava: Knihy ve speci\u00e1ln\u00edch edic\u00edch se \u010dasto zas\u00edlaj\u00ed spolu s doprovodn\u00fdmi p\u0159edm\u011bty (z\u00e1lo\u017eky, odznaky, um\u011bleck\u00e9 pohlednice), co\u017e vy\u017eaduje v\u00edce materi\u00e1lu a obal\u016f a vede k vy\u0161\u0161\u00edm emis\u00edm uhl\u00edku, zejm\u00e9na v p\u0159\u00edpad\u011b mezin\u00e1rodn\u00ed p\u0159epravy.<\/li><\/ul>\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1va britsk\u00e9ho sdru\u017een\u00ed vydavatel\u016f (Publishers Association UK) z roku 2023 zjistila, \u017ee distribuce a v\u00fdroba p\u0159edstavuj\u00ed v\u00edce ne\u017e 60 % uhl\u00edkov\u00fdch emis\u00ed vydavatel\u016f, p\u0159i\u010dem\u017e velk\u00e1 \u010d\u00e1st z nich souvis\u00ed s nadm\u011brn\u00fdm tiskem a glob\u00e1ln\u00ed logistikou. Podobn\u011b i zpr\u00e1va o udr\u017eitelnosti spole\u010dnosti Penguin Random House poukazuje na v\u00fdzvy spojen\u00e9 s pln\u011bn\u00edm klimatick\u00fdch c\u00edl\u016f p\u0159i sou\u010dasn\u00e9m uspokojov\u00e1n\u00ed rostouc\u00ed popt\u00e1vky po luxusn\u00edch form\u00e1tech.<\/p>\n\n<p class=\"wp-block-paragraph\">Tento n\u00e1r\u016fst v oblasti luxusn\u00edch vyd\u00e1n\u00ed je zjevn\u011b poh\u00e1n\u011bn up\u0159\u00edmn\u00fdm nad\u0161en\u00edm \u010dten\u00e1\u0159\u016f. Z\u00e1rove\u0148 v\u0161ak odhaluje rostouc\u00ed nap\u011bt\u00ed v nakladatelsk\u00e9m odv\u011btv\u00ed: jak uspokojit \u010dten\u00e1\u0159e, pro kter\u00e9 je d\u016fle\u017eit\u00e1 jak estetick\u00e1 str\u00e1nka, tak obsah, ani\u017e by do\u0161lo k ohro\u017een\u00ed ekologick\u00e9 odpov\u011bdnosti.<\/p>\n\n<p class=\"wp-block-paragraph\">Mnoz\u00ed \u010dten\u00e1\u0159i si dnes v\u00edce ne\u017e kdy jindy uv\u011bdomuj\u00ed dopady na klima. Zpr\u00e1va spole\u010dnosti Nielsen BookData z roku 2022 odhalila, \u017ee 38 % britsk\u00fdch kupuj\u00edc\u00edch knih by s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed nakupovalo u vydavatele, kter\u00fd klade d\u016fraz na udr\u017eitelnost. St\u00e1le v\u011bt\u0161\u00ed v\u00fdznam nab\u00fdvaj\u00ed iniciativy jako Book Chain Project, co\u017e je spolupr\u00e1ce mezi v\u00fdznamn\u00fdmi vydavateli zam\u011b\u0159en\u00e1 na zlep\u0161en\u00ed zdroj\u016f pap\u00edru a transparentnosti dodavatelsk\u00e9ho \u0159et\u011bzce.<\/p>\n\n<p class=\"wp-block-paragraph\">N\u011bkte\u0159\u00ed vydavatel\u00e9 na tuto situaci reagovali t\u00edm, \u017ee se zav\u00e1zali k pln\u011bn\u00ed c\u00edl\u016f v oblasti sni\u017eov\u00e1n\u00ed uhl\u00edkov\u00e9 stopy a ke zlep\u0161en\u00ed zdroj\u016f pap\u00edru. Jin\u00ed zkoumali mo\u017enosti pou\u017eit\u00ed tiskov\u00fdch barev na b\u00e1zi s\u00f3ji, biologicky rozlo\u017eiteln\u00fdch f\u00f3li\u00ed nebo recyklovateln\u00fdch obal\u016f pro speci\u00e1ln\u00ed vyd\u00e1n\u00ed. Tyto inovace v\u0161ak z\u016fst\u00e1vaj\u00ed sp\u00ed\u0161e v\u00fdjimkou ne\u017e pravidlem, zejm\u00e9na na trhu se sb\u011bratelsk\u00fdmi p\u0159edm\u011bty.<\/p>\n\n<p class=\"wp-block-paragraph\">Je l\u00e1kav\u00e9 si myslet, \u017ee estetick\u00e1 inovace a environment\u00e1ln\u00ed udr\u017eitelnost jsou v rozporu, ale tyto dva aspekty mohou a mus\u00ed existovat vedle sebe. Vydavatel\u00e9 mohou zkou\u0161et nejr\u016fzn\u011bj\u0161\u00ed kreativn\u00ed \u0159e\u0161en\u00ed: pou\u017e\u00edvat pap\u00edr s certifik\u00e1tem FSC nebo recyklovan\u00fd pap\u00edr, tisknout rostlinn\u00fdmi barvami a volit minimalistick\u00e9 designy, kter\u00e9 up\u0159ednost\u0148uj\u00ed \u0159emeslnou zru\u010dnost p\u0159ed zdoben\u00edm.<\/p>\n\n<p class=\"wp-block-paragraph\">Men\u0161\u00ed n\u00e1klady, modely v\u00fdroby zalo\u017een\u00e9 na p\u0159edobjedn\u00e1vk\u00e1ch a transparentnost ohledn\u011b pou\u017eit\u00fdch materi\u00e1l\u016f mohou mezit\u00edm p\u0159isp\u011bt ke sn\u00ed\u017een\u00ed nadm\u011brn\u00fdch z\u00e1sob a d\u00e1t \u010dten\u00e1\u0159\u016fm mo\u017enost \u010dinit uv\u011bdom\u011bl\u00e1 rozhodnut\u00ed. V kone\u010dn\u00e9m d\u016fsledku by p\u0159ijet\u00ed filozofie \u201esb\u00edrejte m\u00e9n\u011b, milujte v\u00edce\u201c mohlo p\u0159edstavovat dal\u0161\u00ed etapu v\u00fdvoje sb\u011bratelstv\u00ed knih, kter\u00e1 bude zako\u0159en\u011bna v kr\u00e1se a odpov\u011bdnosti.<\/p>\n\n<p class=\"wp-block-paragraph\">Rozmach sb\u011bratelsk\u00fdch vyd\u00e1n\u00ed odr\u00e1\u017e\u00ed n\u011bco \u00fa\u017easn\u00e9ho: lid\u00e9 st\u00e1le hluboce miluj\u00ed fyzick\u00e9 knihy. V digit\u00e1ln\u00edm sv\u011bt\u011b tou\u017e\u00edme po hmatateln\u00e9 kr\u00e1se a emocion\u00e1ln\u00edm propojen\u00ed; v\u00edm, \u017ee j\u00e1 osobn\u011b si fyzick\u00e9 v\u00fdtisky sv\u00fdch obl\u00edben\u00fdch knih budu v\u017edy v\u00e1\u017eit. A na rozd\u00edl od mnoha spot\u0159ebn\u00edch v\u00fdrobk\u016f jsou knihy navr\u017eeny tak, aby vydr\u017eely. Nejsou ur\u010deny k jednor\u00e1zov\u00e9mu pou\u017eit\u00ed ani k vyhozen\u00ed, ale z\u016fst\u00e1vaj\u00ed na polic\u00edch po cel\u00e1 l\u00e9ta a p\u0159ed\u00e1vaj\u00ed se mezi p\u0159\u00e1teli, aby je mohli znovu milovat a objevovat. Trh s pou\u017eit\u00fdmi knihami je \u017eivouc\u00edm d\u016fkazem toho, \u017ee dob\u0159e vyroben\u00e1 ti\u0161t\u011bn\u00e1 kniha si zachov\u00e1v\u00e1 svou hodnotu i smysl i dlouho po prvn\u00edm p\u0159e\u010dten\u00ed.<\/p>\n\n<p class=\"wp-block-paragraph\">Z hlediska v\u011bdeck\u00e9 udr\u017eitelnosti p\u0159in\u00e1\u0161ej\u00ed knihy tak\u00e9 ekologick\u00fd p\u0159\u00ednos, kter\u00fd b\u00fdv\u00e1 \u010dasto p\u0159ehl\u00ed\u017een. Jako v\u00fdrobky z d\u0159evn\u00ed vl\u00e1kniny ukl\u00e1daj\u00ed uhl\u00edk. Stromy b\u011bhem sv\u00e9ho r\u016fstu pohlcuj\u00ed oxid uhli\u010dit\u00fd a \u010d\u00e1st tohoto uhl\u00edku z\u016fst\u00e1v\u00e1 po celou dobu \u017eivotnosti knihy v\u00e1z\u00e1na ve vl\u00e1knech pap\u00edru. Knihy z odpov\u011bdn\u00fdch zdroj\u016f tak mohou fungovat jako mal\u00e9 p\u0159enosn\u00e9 z\u00e1sob\u00e1rny uhl\u00edku a p\u0159isp\u00edvat k cirkul\u00e1rn\u00edmu ob\u011bhu obnoviteln\u00fdch materi\u00e1l\u016f.<\/p>\n\n<p class=\"wp-block-paragraph\">Vytvo\u0159en\u00ed udr\u017eiteln\u00e9 budoucnosti pro nakladatelsk\u00fd pr\u016fmysl znamen\u00e1 oslavovat vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f a design a z\u00e1rove\u0148 chr\u00e1nit sv\u011bt, kter\u00fd je inspiruje. D\u00edky promy\u0161len\u00fdm inovac\u00edm, transparentnosti v oblasti materi\u00e1l\u016f a podpo\u0159e \u010dten\u00e1\u0159\u016f s ekologick\u00fdm pov\u011bdom\u00edm m\u016f\u017ee toto odv\u011btv\u00ed vytv\u00e1\u0159et knihy, kter\u00e9 jsou nejen kr\u00e1sn\u00e9, ale i trvanliv\u00e9 \u2013 a to jak po form\u00e1ln\u00ed str\u00e1nce, tak z hlediska dopadu na \u017eivotn\u00ed prost\u0159ed\u00ed.<\/p>\n\n<h3 class=\"wp-block-heading\">Zdroje<\/h3>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.publishers.org.uk\/publications\/publishers-association-annual-report-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">publishers.org.uk<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/social-impact.penguinrandomhouse.com\/our-commitments\/enviroment-sustainability\/\" target=\"_blank\" rel=\"noreferrer noopener\">social-impact.penguinrandomhouse.com<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.slrconsulting.com\/eur\/solutions\/strategy-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">slrconsulting.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>V posledn\u00edch letech pro\u0161el kni\u017en\u00ed sv\u011bt luxusn\u00ed prom\u011bnou. Minimalistick\u00fd design ustoupil tvrd\u00fdm vazb\u00e1m s f\u00f3liovou potiskem, lakovan\u00fdm okraj\u016fm a propracovan\u00fdm p\u0159ebal\u016fm, zat\u00edmco sb\u011bratelsk\u00e9 edice z\u00edsk\u00e1vaj\u00ed v nakladatelsk\u00e9m pr\u016fmyslu dominantn\u00ed postaven\u00ed. Tyto dekorativn\u00ed knihy vyd\u00e1van\u00e9 v omezen\u00e9m n\u00e1kladu p\u0159edstavuj\u00ed nyn\u00ed pro nakladatele v\u00fdznamn\u00fd zdroj p\u0159\u00edjm\u016f a jsou velmi \u017e\u00e1dan\u00fdm zbo\u017e\u00edm mezi \u010dten\u00e1\u0159i, sb\u011brateli i influencery na [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1749],"tags":[],"class_list":["post-8369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-zivotni-styl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rozmach sb\u011bratelsk\u00fdch vyd\u00e1n\u00ed v nakladatelstv\u00ed - Love Paper<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, pro\u010d sb\u011bratelsk\u00e9 edice m\u011bn\u00ed tv\u00e1\u0159 nakladatelsk\u00e9ho pr\u016fmyslu a jak se tomuto odv\u011btv\u00ed da\u0159\u00ed skloubit kr\u00e1sn\u00fd design knih s udr\u017eitelnost\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/cs\/rozmach-sberatelskych-vydani-v-nakladatelstvi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rozmach sb\u011bratelsk\u00fdch vyd\u00e1n\u00ed v nakladatelstv\u00ed - 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