{"id":13488,"date":"2026-11-11T17:19:33","date_gmt":"2026-11-11T17:19:33","guid":{"rendered":"https:\/\/lovepaper.org\/konsorcium-paperflex-urychleni-inovaci-v-oblasti-papirovych-flexibilnich-obalu\/"},"modified":"2026-11-11T17:19:33","modified_gmt":"2026-11-11T17:19:33","slug":"konsorcium-paperflex-urychleni-inovaci-v-oblasti-papirovych-flexibilnich-obalu","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/cs\/konsorcium-paperflex-urychleni-inovaci-v-oblasti-papirovych-flexibilnich-obalu\/","title":{"rendered":"Konsorcium PaperFlex: Urychlen\u00ed inovac\u00ed v oblasti pap\u00edrov\u00fdch flexibiln\u00edch obal\u016f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Zjist\u011bte, jak konsorcium PaperFlex usiluje o urychlen\u00ed v\u00fdvoje pap\u00edrov\u00fdch alternativ k flexibiln\u00edm plastov\u00fdm obal\u016fm.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sta\u010d\u00ed se proj\u00edt jakoukoli uli\u010dkou v supermarketu a je nemo\u017en\u00e9 si nev\u0161imnout zna\u010dn\u00e9ho mno\u017estv\u00ed pap\u00edrov\u00fdch obal\u016f. Zat\u00edmco p\u0159ed deseti lety se tyto obaly omezovaly p\u0159ev\u00e1\u017en\u011b na obaly z vl\u00e1knit\u00fdch materi\u00e1l\u016f na n\u00e1poje a obaly na mra\u017een\u00e9 potraviny, dnes najdete n\u011bjakou formu pap\u00edrov\u00e9ho obalu t\u00e9m\u011b\u0159 ve v\u0161ech odd\u011blen\u00edch. Od vani\u010dek z kartonu na ovoce a zeleninu a\u017e po pap\u00edrov\u00e9 l\u00e1hve na lihoviny \u2013 doch\u00e1z\u00ed k postupn\u00e9mu \u00fabytku plastov\u00fdch obal\u016f a n\u00e1r\u016fstu udr\u017eiteln\u011bj\u0161\u00edch alternativ.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navzdory pokra\u010duj\u00edc\u00edmu v\u00fdzkumu a inovac\u00edm v\u0161ak je\u0161t\u011b zb\u00fdv\u00e1 dlouh\u00e1 cesta, ne\u017e se vl\u00e1knina stane dominantn\u00edm materi\u00e1lem, a mnoho potravin\u00e1\u0159sk\u00fdch a n\u00e1pojov\u00fdch spole\u010dnost\u00ed je t\u0159eba p\u0159esv\u011bd\u010dit, \u017ee plast nen\u00ed pro jejich v\u00fdrobky tou nejlep\u0161\u00ed volbou obalu. Nov\u00e9 ozn\u00e1men\u00ed Nadace Ellen MacArthur by to mohlo zm\u011bnit.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Popt\u00e1vka a nab\u00eddka<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nadace Ellen MacArthur, kter\u00e1 se v\u011bnuje podpo\u0159e a zav\u00e1d\u011bn\u00ed cirkul\u00e1rn\u00ed ekonomiky, zalo\u017eila ve spolupr\u00e1ci s poradenskou agenturou (RE)SET konsorcium PaperFlex \u2013 \u010dlenskou organizaci, jej\u00ed\u017e c\u00edlem je urychlit inovace v oblasti recyklovateln\u00fdch a biologicky rozlo\u017eiteln\u00fdch pap\u00edrov\u00fdch flexibiln\u00edch obal\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konsorcium, jeho\u017e \u010dleny je \u0161est zakl\u00e1daj\u00edc\u00edch spole\u010dnost\u00ed \u2013 Colgate-Palmolive, Mars, Nestl\u00e9, PepsiCo, Procter &amp; Gamble a Unilever \u2013, kter\u00e9 pat\u0159\u00ed k nejv\u011bt\u0161\u00edm a nejvlivn\u011bj\u0161\u00edm sv\u011btov\u00fdm firm\u00e1m v odv\u011btv\u00ed rychloobr\u00e1tkov\u00e9ho zbo\u017e\u00ed (FMCG), si klade za c\u00edl vyvinout alternativn\u00ed form\u00e1ty flexibiln\u00edch obal\u016f, kter\u00e9 budou recyklovateln\u00e9 a v p\u0159\u00edpad\u011b, \u017ee skon\u010d\u00ed jako odpad, budou biologicky rozlo\u017eiteln\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eZodpov\u011bdn\u00e1 \u0159e\u0161en\u00ed v oblasti flexibiln\u00edch pap\u00edrov\u00fdch obal\u016f zat\u00edm neexistuj\u00ed v po\u017eadovan\u00e9 v\u00fdkonnosti, rozsahu a cenov\u00e9 \u00farovni<\/em>,\u201c vysv\u011btluje Sander Defruyt, vedouc\u00ed strategie pro plasty v Nadaci Ellen MacArthur. \u201eToto<em> konsorcium signalizuje silnou popt\u00e1vku po t\u011bchto \u0159e\u0161en\u00edch \u2013 a skute\u010dn\u00e9 odhodl\u00e1n\u00ed \u0161esti spole\u010dnost\u00ed z odv\u011btv\u00ed spot\u0159ebn\u00edho zbo\u017e\u00ed p\u0159isp\u011bt k jejich roz\u0161\u00ed\u0159en\u00ed<\/em>.\u201c<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>V\u00fdhoda pro v\u0161echny \u010dleny<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010clenov\u00e9 konsorcia budou pl\u00e1novat, financovat a realizovat spole\u010dn\u00e9 zkou\u0161ky s c\u00edlem vyvinout inovace, jako jsou biologicky rozlo\u017eiteln\u00e9 povrchov\u00e9 \u00fapravy a dal\u0161\u00ed technologie zam\u011b\u0159en\u00e9 na ochranu v\u00fdrobk\u016f, trvanlivost a u\u017eivatelsk\u00fd komfort, a budou se rovn\u011b\u017e sna\u017eit zlep\u0161it vlastnosti materi\u00e1l\u016f na pap\u00edrov\u00e9 b\u00e1zi p\u0159i jejich zpracov\u00e1n\u00ed na v\u00fdrobn\u00edch link\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvo\u0159en\u00ed konsorcia, v n\u011bm\u017e figuruj\u00ed takov\u00e9 v\u00fdznamn\u00e9 zna\u010dky, z nich\u017e ka\u017ed\u00e1 disponuje rozs\u00e1hl\u00fdmi odd\u011blen\u00edmi pro v\u00fdzkum a v\u00fdvoj, p\u0159edstavuje velk\u00fd krok spr\u00e1vn\u00fdm sm\u011brem k postupn\u00e9mu vy\u0159azov\u00e1n\u00ed flexibiln\u00edch plastov\u00fdch obal\u016f a jejich nahrazov\u00e1n\u00ed nov\u00fdmi obaly z vl\u00e1knit\u00fdch materi\u00e1l\u016f. Vzhledem k tomu, \u017ee studie jako Two Sides Trend Tracker ukazuj\u00ed, \u017ee spot\u0159ebitel\u00e9 up\u0159ednost\u0148uj\u00ed n\u00e1kup produkt\u016f s udr\u017eiteln\u011bj\u0161\u00edmi obaly, je to p\u0159\u00ednosn\u00e9 nejen pro \u017eivotn\u00ed prost\u0159ed\u00ed, ale i pro prodejn\u00ed \u010d\u00edsla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201e<em>Toto konsorcium zpochyb\u0148uje tradi\u010dn\u00ed p\u0159\u00edstup, podle kter\u00e9ho by se inovace m\u011bly prov\u00e1d\u011bt samostatn\u011b,<\/em>\u201c uvedla Allison Lin, glob\u00e1ln\u00ed viceprezidentka pro program Healthy Planet a \u0159editelka pro cirkul\u00e1rn\u00ed ekonomiku ve spole\u010dnosti Mars, <em>\u201ea dokazuje, \u017ee partnerstv\u00ed m\u016f\u017ee urychlit v\u00fdvoj udr\u017eiteln\u011bj\u0161\u00edch obal\u016f zp\u016fsobem, jak\u00e9ho by \u017e\u00e1dn\u00e1 spole\u010dnost nedok\u00e1zala dos\u00e1hnout sama.<\/em>\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A i kdy\u017e jsou tyto spole\u010dnosti ji\u017e nyn\u00ed velk\u00e9, konsorcium se neomez\u00ed pouze na \u0161est zakl\u00e1daj\u00edc\u00edch firem \u2013 otev\u0159en\u011b vyz\u00fdv\u00e1 spole\u010dnosti z cel\u00e9ho dodavatelsk\u00e9ho \u0159et\u011bzce, aby se k nim p\u0159idaly. <em>\u201eZveme dal\u0161\u00ed spole\u010dnosti z odv\u011btv\u00ed FMCG, inov\u00e1tory, dodavatele a investory, aby se zapojili ji\u017e nyn\u00ed<\/em>,\u201c uvedl Defruyt. \u201e<em>\u010c\u00edm rychleji takov\u00e1 \u0159e\u0161en\u00ed vyvineme, t\u00edm d\u0159\u00edve se dostanou na trhy, kter\u00e9 je nejv\u00edce pot\u0159ebuj\u00ed.<\/em>\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li se dozv\u011bd\u011bt v\u00edce o konsorciu PaperFlex, nav\u0161tivte str\u00e1nku <a href=\"https:\/\/www.paperflexconsortium.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">paperflexconsortium.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zjist\u011bte, jak konsorcium PaperFlex usiluje o urychlen\u00ed v\u00fdvoje pap\u00edrov\u00fdch alternativ k flexibiln\u00edm plastov\u00fdm obal\u016fm. Sta\u010d\u00ed se proj\u00edt jakoukoli uli\u010dkou v supermarketu a je nemo\u017en\u00e9 si nev\u0161imnout zna\u010dn\u00e9ho mno\u017estv\u00ed pap\u00edrov\u00fdch obal\u016f. Zat\u00edmco p\u0159ed deseti lety se tyto obaly omezovaly p\u0159ev\u00e1\u017en\u011b na obaly z vl\u00e1knit\u00fdch materi\u00e1l\u016f na n\u00e1poje a obaly na mra\u017een\u00e9 potraviny, dnes najdete n\u011bjakou formu [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1751],"tags":[],"class_list":["post-13488","post","type-post","status-publish","format-standard","hentry","category-baleni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co je konsorcium PaperFlex?<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, jak konsorcium PaperFlex usiluje o urychlen\u00ed v\u00fdvoje pap\u00edrov\u00fdch alternativ k flexibiln\u00edm plastov\u00fdm obal\u016fm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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