{"id":11438,"date":"2026-09-18T09:22:27","date_gmt":"2026-09-18T09:22:27","guid":{"rendered":"https:\/\/lovepaper.org\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/"},"modified":"2026-09-18T09:22:27","modified_gmt":"2026-09-18T09:22:27","slug":"muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/","title":{"rendered":"M\u016f\u017ee ti\u0161t\u011bn\u00fd marketing poskytnout start-up\u016fm konkuren\u010dn\u00ed v\u00fdhodu?"},"content":{"rendered":"\n
\"Can<\/figure>\n\n\n\n

V obchodn\u00edm sv\u011bt\u011b je ti\u0161t\u011bn\u00fd marketing \u010dasto vn\u00edm\u00e1n jako tradi\u010dn\u011bj\u0161\u00ed zp\u016fsob oslovov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Doba nakupov\u00e1n\u00ed z katalog\u016f a ti\u0161t\u011bn\u00fdch j\u00eddeln\u00edch l\u00edstk\u016f vhazovan\u00fdch do schr\u00e1nek se mo\u017en\u00e1 zd\u00e1 b\u00fdt vzd\u00e1len\u00e1 dne\u0161ku, kdy ka\u017edodenn\u00ed konzumaci obsahu dominuj\u00ed obrazovky. To v\u0161ak neznamen\u00e1, \u017ee ti\u0161t\u011bn\u00e1 m\u00e9dia ztratila svou hodnotu.<\/p>\n\n\n\n\n

Pro za\u010d\u00ednaj\u00edc\u00ed firmy je tento tradi\u010dn\u011bj\u0161\u00ed zp\u016fsob marketingu ve skute\u010dnosti kl\u00ed\u010dov\u00fd pro z\u00edsk\u00e1n\u00ed konkuren\u010dn\u00ed v\u00fdhody oproti v\u011bt\u0161\u00edm a zaveden\u011bj\u0161\u00edm zna\u010dk\u00e1m. Pod\u00edvejme se na to podrobn\u011bji.<\/p>\n\n\n\n\n

N\u00e1kladov\u011b efektivn\u00ed marketingov\u00fd p\u0159\u00edstup<\/h3>\n\n\n\n\n

Start-upy \u010dasto nedisponuj\u00ed velk\u00fdmi rozpo\u010dty. V oblasti marketingu se po\u010d\u00edt\u00e1 ka\u017ed\u00fd cent a strategie, kter\u00e9 umo\u017e\u0148uj\u00ed m\u00edt n\u00e1klady pod kontrolou, jsou ned\u00edlnou sou\u010d\u00e1st\u00ed dlouhodob\u00fdch kampan\u00ed.<\/p>\n\n\n\n\n

Jednou z hlavn\u00edch v\u00fdhod ti\u0161t\u011bn\u00e9ho marketingu je to, \u017ee m\u016f\u017ee b\u00fdt relativn\u011b levn\u00fd. Od jednoduch\u00fdch let\u00e1k\u016f a\u017e po podrobn\u011bj\u0161\u00ed bro\u017eury \u2013 k dispozici je cel\u00e1 \u0159ada mo\u017enost\u00ed, kter\u00e9 vyhov\u00ed r\u016fzn\u00fdm rozpo\u010dt\u016fm.<\/p>\n\n\n\n\n

D\u016fle\u017eit\u00e9 je, \u017ee tiskov\u00e9 materi\u00e1ly m\u016f\u017eete p\u0159izp\u016fsobit i sv\u00e9mu rozpo\u010dtu. Pokud pot\u0159ebujete \u0161et\u0159it, zvolte levn\u011bj\u0161\u00ed pap\u00edr a men\u0161\u00ed form\u00e1ty, abyste sn\u00ed\u017eili n\u00e1klady. Pokud naopak investujete do r\u016fstu, zvy\u0161te objem objedn\u00e1vek nebo vyzkou\u0161ejte form\u00e1ty vy\u0161\u0161\u00ed kvality, abyste ud\u011blali siln\u011bj\u0161\u00ed dojem.<\/p>\n\n\n\n\n

Na rozd\u00edl od digit\u00e1ln\u00ed reklamy nejsou ti\u0161t\u011bn\u00e1 m\u00e9dia strategi\u00ed typu \u201ejedno prohl\u00e9dnut\u00ed a hotovo\u201c. Bro\u017eura m\u016f\u017ee le\u017eet na kuchy\u0148sk\u00e9 lince n\u011bkolik dn\u00ed nebo viset na n\u00e1st\u011bnce cel\u00e9 m\u011bs\u00edce a ovliv\u0148ovat n\u00e1kupn\u00ed rozhodnut\u00ed je\u0161t\u011b dlouho po tom, co byla rozd\u00e1na. Ve skute\u010dnosti, spole\u010dnost JICMAIL zjistila, \u017ee direct mail z\u016fst\u00e1v\u00e1 v dom\u00e1cnosti v pr\u016fm\u011bru 7,8 dne a je s n\u00edm provedeno 4,5 interakce<\/a>, p\u0159i\u010dem\u017e zd\u016fraz\u0148uje, \u017ee tisk m\u00e1 potenci\u00e1l vytv\u00e1\u0159et \u0159adu p\u0159\u00edle\u017eitost\u00ed k interakci.<\/p>\n\n\n\n\n

To znamen\u00e1, \u017ee i relativn\u011b mal\u00e1 investice do ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f m\u016f\u017ee p\u0159in\u00e9st p\u0159idanou hodnotu nad r\u00e1mec samotn\u00e9 distribuce a pomoci start-up\u016fm co nejl\u00e9pe vyu\u017e\u00edt jejich marketingov\u00fd rozpo\u010det.<\/p>\n\n\n\n\n

Stanoven\u00ed o\u010dek\u00e1v\u00e1n\u00ed ohledn\u011b z\u00e1kaznick\u00e9 zku\u0161enosti<\/h3>\n\n\n\n\n

Pro z\u00e1kazn\u00edky, kte\u0159\u00ed s va\u0161\u00ed firmou dosud nem\u011bli \u017e\u00e1dnou zku\u0161enost, p\u0159edstavuj\u00ed ti\u0161t\u011bn\u00e9 materi\u00e1ly p\u0159\u00edle\u017eitost nastavit jejich o\u010dek\u00e1v\u00e1n\u00ed. Vyu\u017eijte je k budov\u00e1n\u00ed identity va\u0161\u00ed zna\u010dky, k nastaven\u00ed t\u00f3nu z\u00e1kaznick\u00e9 zku\u0161enosti a k formov\u00e1n\u00ed vn\u00edm\u00e1n\u00ed ji\u017e v ran\u00e9 f\u00e1zi marketingov\u00e9ho trycht\u00fd\u0159e.<\/p>\n\n\n\n\n

Pokud nap\u0159\u00edklad otev\u00edr\u00e1te luxusn\u00ed l\u00e1zn\u011b, m\u011bl by v\u00e1\u0161 let\u00e1k p\u016fsobit exkluzivn\u011b. Siln\u011bj\u0161\u00ed pap\u00edr a reli\u00e9fn\u00ed logo okam\u017eit\u011b zd\u016frazn\u00ed pr\u00e9miov\u00fd charakter va\u0161\u00ed zna\u010dky a odli\u0161\u00ed v\u00e1s od ostatn\u00edch m\u00edstn\u00edch l\u00e1zn\u00ed.<\/p>\n\n\n\n\n

Aby byl tento p\u0159\u00edstup \u00fa\u010dinn\u00fd, mus\u00ed samoz\u0159ejm\u011b z\u00e1\u017eitek zprost\u0159edkovan\u00fd prost\u0159ednictv\u00edm va\u0161ich ti\u0161t\u011bn\u00fdch marketingov\u00fdch materi\u00e1l\u016f odpov\u00eddat tomu, co jako firma skute\u010dn\u011b nab\u00edz\u00edte. Va\u0161e zna\u010dka, sd\u011blen\u00ed i celkov\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek by m\u011bly vz\u00e1jemn\u011b spolupracovat, aby posilovaly jednotn\u00fd image a budovaly d\u016fv\u011bru u potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n\n

Tento p\u0159\u00edstup se prom\u00edt\u00e1 do cel\u00e9 \u0159ady jedine\u010dn\u00fdch prodejn\u00edch argument\u016f, od restaurac\u00ed zam\u011b\u0159en\u00fdch na udr\u017eitelnost a\u017e po progresivn\u00ed prodejce techniky. Pokud prost\u0159ednictv\u00edm ti\u0161t\u011bn\u00fdch m\u00e9di\u00ed nastav\u00edte o\u010dek\u00e1v\u00e1n\u00ed, kter\u00e1 pak dok\u00e1\u017eete naplnit p\u0159i osobn\u00edm kontaktu, bude pro v\u00e1s snaz\u0161\u00ed zd\u016fraznit sv\u00e9 jedine\u010dn\u00e9 prodejn\u00ed argumenty a odli\u0161it se na konkuren\u010dn\u00edch trz\u00edch.<\/p>\n\n\n\n\n

Prolomte digit\u00e1ln\u00ed \u0161um<\/h3>\n\n\n\n\n

Digit\u00e1ln\u00ed prostor je dnes zaplaven reklamami. A\u0165 u\u017e jde o soci\u00e1ln\u00ed s\u00edt\u011b nebo Google, jsme neust\u00e1le bombardov\u00e1ni sponzorovan\u00fdmi p\u0159\u00edsp\u011bvky, reklamami typu \u201epay-per-click\u201c (PPC) a otravn\u00fdmi reklamami p\u0159ed videi. Ve skute\u010dnosti v\u00e1s pr\u016fm\u011brn\u00e1 doba str\u00e1ven\u00e1 p\u0159ed obrazovkou mobiln\u00edho telefonu m\u016f\u017ee vystavit p\u0159ibli\u017en\u011b 16 000 inzer\u00e1t\u016f ka\u017ed\u00fd den<\/a> – \u010d\u00edslo, kter\u00e9 si lze jen t\u011b\u017eko p\u0159edstavit!<\/p>\n\n\n\n\n

V\u00fdsledek? U\u017eivatel\u00e9 p\u0159est\u00e1vaj\u00ed vn\u00edmat digit\u00e1ln\u00ed reklamy a p\u0159ej\u00ed\u017ed\u011bj\u00ed je, ani\u017e by je sta\u010dili v\u016fbec zpracovat.<\/p>\n\n\n\n\n

I kdy\u017e rozhodn\u011b nechceme tvrdit, \u017ee online reklama nestoj\u00ed start-up\u016fm za \u010das (ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f tomu tak je), je tak\u00e9 d\u016fle\u017eit\u00e9 hledat zp\u016fsoby, jak diverzifikovat marketingov\u00e9 aktivity, abyste se prosadili v digit\u00e1ln\u00edm \u0161umu. Tiskov\u00e1 m\u00e9dia jsou skv\u011blou volbou.<\/p>\n\n\n\n\n

Vzhledem k tomu, \u017ee se do schr\u00e1nek dost\u00e1v\u00e1 st\u00e1le m\u00e9n\u011b let\u00e1k\u016f a ve v\u00fdloh\u00e1ch se objevuje st\u00e1le m\u00e9n\u011b plak\u00e1t\u016f, m\u016f\u017eete tento prostor vyu\u017e\u00edt k tomu, abyste se odli\u0161ili. Princip je jednoduch\u00fd: pokud n\u011bkdo u\u017e del\u0161\u00ed dobu nedostal do schr\u00e1nky \u017e\u00e1dn\u00fd let\u00e1k, je v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee si ho prohl\u00e9dne u\u017e jen proto, \u017ee je to n\u011bco jin\u00e9ho.<\/p>\n\n\n\n\n

Pro za\u010d\u00ednaj\u00edc\u00ed firmy je takov\u00e1 viditelnost k nezaplacen\u00ed, proto\u017ee v\u00e1m pom\u00e1h\u00e1 prosadit se mezi v\u011bt\u0161\u00edmi konkurenty s rozs\u00e1hlej\u0161\u00edmi marketingov\u00fdmi rozpo\u010dty.<\/p>\n\n\n\n\n

Zd\u016frazn\u011bte aspekt udr\u017eitelnosti<\/h3>\n\n\n\n\n

\u00dasp\u011b\u0161n\u00e9 start-upy pot\u0159ebuj\u00ed siln\u00e9 a \u017e\u00e1dan\u00e9 vlastnosti, kter\u00e9 oslov\u00ed c\u00edlovou demografickou skupinu. Investic\u00ed do ti\u0161t\u011bn\u00e9ho marketingu m\u016f\u017eete vyu\u017e\u00edt udr\u017eiteln\u00fd p\u0159\u00edstup k osloven\u00ed ekologicky uv\u011bdom\u011bl\u00e9ho publika a z\u00edskat tak tu z\u00e1sadn\u00ed konkuren\u010dn\u00ed v\u00fdhodu.<\/p>\n\n\n\n\n

Pap\u00edr se snadno a ve velk\u00e9m m\u011b\u0159\u00edtku recykluje, d\u00edky \u010demu\u017e jsou ti\u0161t\u011bn\u00e1 m\u00e9dia ekologickou volbou u\u017e od sam\u00e9ho po\u010d\u00e1tku. Zvolte recyklovan\u00fd pap\u00edr a rostlinn\u00e9 barvy a budete na dobr\u00e9 cest\u011b k udr\u017eiteln\u00e9mu marketingu.<\/p>\n\n\n\n\n

Digit\u00e1ln\u00ed marketing je \u010dasto vn\u00edm\u00e1n jako udr\u017eiteln\u011bj\u0161\u00ed varianta, proto\u017ee nevy\u017eaduje fyzick\u00e9 materi\u00e1ly, p\u0159esto v\u0161ak m\u00e1 dopad na \u017eivotn\u00ed prost\u0159ed\u00ed. Digit\u00e1ln\u00ed reklama je z\u00e1visl\u00e1 na datov\u00fdch centrech a dal\u0161\u00ed infrastruktu\u0159e, jejich\u017e provoz vy\u017eaduje elekt\u0159inu a dal\u0161\u00ed zdroje.<\/p>\n\n\n\n\n

Abyste v\u0161ak mohli t\u011b\u017eit z v\u00fdhod udr\u017eiteln\u00e9ho marketingu, mus\u00edte o n\u011bm \u00fa\u010dinn\u011b komunikovat. Dbejte na to, aby va\u0161e ti\u0161t\u011bn\u00e9 materi\u00e1ly zd\u016fraz\u0148ovaly jeho udr\u017eiteln\u00e9 aspekty, m\u00edsto aby se spol\u00e9haly na obecn\u00e9 obr\u00e1zky a informace t\u00fdkaj\u00edc\u00ed se recyklace.<\/p>\n\n\n\n\n

Dbejte na to, aby se tento ekologick\u00fd p\u0159\u00edstup prom\u00edtl i do dal\u0161\u00edch aspekt\u016f va\u0161\u00ed zna\u010dky. Zkuste nap\u0159\u00edklad prozkoumat mo\u017enosti ekologick\u00fdch obal\u016f nebo vyu\u017e\u00edvat obnoviteln\u00e9 zdroje energie k nap\u00e1jen\u00ed va\u0161\u00ed firmy. S 64 % p\u0159\u00edslu\u0161n\u00edk\u016f generace Z aktivn\u011b up\u0159ednost\u0148uje nakupov\u00e1n\u00ed u udr\u017eiteln\u00fdch zna\u010dek<\/a>, je to v\u00fdhoda, kterou si rozhodn\u011b nenechte uj\u00edt.<\/p>\n\n\n\n\n

Z\u00edskejte lep\u0161\u00ed porozum\u011bn\u00ed<\/h3>\n\n\n\n\n

Ned\u00e1vn\u00fd v\u00fdzkum \u010dten\u00e1\u0159sk\u00fdch n\u00e1vyk\u016f dosp\u011bl\u00fdch ukazuje jasnou p\u0159evahu ti\u0161t\u011bn\u00fdch m\u00e9di\u00ed. Studie z roku 2025, kter\u00e1 srovn\u00e1vala \u010dten\u00ed z pap\u00edru a z obrazovek, zjistila, \u017ee 69,4 % dosp\u011bl\u00fdch \u00fa\u010dastn\u00edk\u016f up\u0159ednost\u0148ovalo \u010dten\u00ed z pap\u00edru<\/a>, p\u0159i\u010dem\u017e v hodnocen\u00ed pou\u017eitelnosti dos\u00e1hlo v\u00fdrazn\u011b vy\u0161\u0161\u00edch hodnot a v kognitivn\u00ed z\u00e1t\u011b\u017ei naopak ni\u017e\u0161\u00edch. Kdy\u017e dosp\u011bl\u00ed \u010dtou ti\u0161t\u011bn\u00e9 materi\u00e1ly, maj\u00ed tendenci zpomalit, l\u00e9pe vn\u00edmat detaily a d\u00e9le si informace uchov\u00e1vat.<\/p>\n\n\n\n\n

Jako start-up v\u00e1m to d\u00e1v\u00e1 p\u0159\u00edle\u017eitost efektivn\u011bji komunikovat se svou c\u00edlovou skupinou. M\u016f\u017eete p\u0159edstavit svou zna\u010dku a zd\u016fraznit sv\u00e9 produkty \u010di slu\u017eby v takov\u00e9 form\u011b, kter\u00e1 u\u017eivatele oslov\u00ed. Nam\u00edsto toho, abyste se soust\u0159edili na kr\u00e1tk\u00e1 videa a strhuj\u00edc\u00ed obsah, m\u00e1te \u0161anci skute\u010dn\u011b nav\u00e1zat kontakt se sv\u00fdmi potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky.<\/p>\n\n\n\n\n

Pr\u00e1v\u011b tato schopnost zapamatov\u00e1n\u00ed je v tomto p\u0159\u00edpad\u011b obzvl\u00e1\u0161t\u011b u\u017eite\u010dn\u00e1. Pov\u011bdom\u00ed o zna\u010dce je jedn\u00edm ze z\u00e1kladn\u00edch kamen\u016f stabiln\u00edho a \u00fasp\u011b\u0161n\u00e9ho start-upu, a pokud si va\u0161i potenci\u00e1ln\u00ed z\u00e1kazn\u00edci zapamatuj\u00ed informace z va\u0161ich marketingov\u00fdch materi\u00e1l\u016f (jako je va\u0161e logo a hodnoty), m\u00e1te u\u017e od za\u010d\u00e1tku dobrou v\u00fdchoz\u00ed pozici.<\/p>\n\n\n\n\n

Z\u00e1v\u011bre\u010dn\u00e9 \u00favahy<\/h3>\n\n\n\n\n

V\u00fdhody ti\u0161t\u011bn\u00e9ho marketingu pro za\u010d\u00ednaj\u00edc\u00ed firmy jsou \u010detn\u00e9. A\u0165 u\u017e jde o rozpo\u010det, udr\u017eitelnost nebo upout\u00e1n\u00ed pozornosti c\u00edlov\u00e9 skupiny, jedn\u00e1 se o chytr\u00fd zp\u016fsob, jak si p\u0159i vstupu na trh zajistit konkuren\u010dn\u00ed v\u00fdhodu.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

V obchodn\u00edm sv\u011bt\u011b je ti\u0161t\u011bn\u00fd marketing \u010dasto vn\u00edm\u00e1n jako tradi\u010dn\u011bj\u0161\u00ed zp\u016fsob oslovov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Doba nakupov\u00e1n\u00ed z katalog\u016f a ti\u0161t\u011bn\u00fdch j\u00eddeln\u00edch l\u00edstk\u016f vhazovan\u00fdch do schr\u00e1nek se mo\u017en\u00e1 zd\u00e1 b\u00fdt vzd\u00e1len\u00e1 dne\u0161ku, kdy ka\u017edodenn\u00ed konzumaci obsahu dominuj\u00ed obrazovky. To v\u0161ak neznamen\u00e1, \u017ee ti\u0161t\u011bn\u00e1 m\u00e9dia ztratila svou hodnotu. Pro za\u010d\u00ednaj\u00edc\u00ed firmy je tento tradi\u010dn\u011bj\u0161\u00ed zp\u016fsob marketingu ve skute\u010dnosti […]<\/p>\n","protected":false},"author":2,"featured_media":11428,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1749],"tags":[],"class_list":["post-11438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zivotni-styl"],"yoast_head":"\nM\u016f\u017ee ti\u0161t\u011bn\u00fd marketing poskytnout start-up\u016fm konkuren\u010dn\u00ed v\u00fdhodu? - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u016f\u017ee ti\u0161t\u011bn\u00fd marketing poskytnout start-up\u016fm konkuren\u010dn\u00ed v\u00fdhodu? - Love Paper\" \/>\n<meta property=\"og:description\" content=\"V obchodn\u00edm sv\u011bt\u011b je ti\u0161t\u011bn\u00fd marketing \u010dasto vn\u00edm\u00e1n jako tradi\u010dn\u011bj\u0161\u00ed zp\u016fsob oslovov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Doba nakupov\u00e1n\u00ed z katalog\u016f a ti\u0161t\u011bn\u00fdch j\u00eddeln\u00edch l\u00edstk\u016f vhazovan\u00fdch do schr\u00e1nek se mo\u017en\u00e1 zd\u00e1 b\u00fdt vzd\u00e1len\u00e1 dne\u0161ku, kdy ka\u017edodenn\u00ed konzumaci obsahu dominuj\u00ed obrazovky. To v\u0161ak neznamen\u00e1, \u017ee ti\u0161t\u011bn\u00e1 m\u00e9dia ztratila svou hodnotu. Pro za\u010d\u00ednaj\u00edc\u00ed firmy je tento tradi\u010dn\u011bj\u0161\u00ed zp\u016fsob marketingu ve skute\u010dnosti […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/\" \/>\n<meta property=\"og:site_name\" content=\"Love Paper\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-18T09:22:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/09\/Can-print-marketing-still-give-startups-a-competitive-advantage-guest-article.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"josh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"josh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\\\/\"},\"author\":{\"name\":\"josh\",\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/#\\\/schema\\\/person\\\/61b479f287a43738690875b2b7adc97e\"},\"headline\":\"M\u016f\u017ee ti\u0161t\u011bn\u00fd marketing poskytnout start-up\u016fm konkuren\u010dn\u00ed v\u00fdhodu?\",\"datePublished\":\"2026-09-18T09:22:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\\\/\"},\"wordCount\":1530,\"publisher\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lovepaper.org\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Can-print-marketing-still-give-startups-a-competitive-advantage-guest-article.jpg\",\"articleSection\":[\"\u017divotn\u00ed styl\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\\\/\",\"url\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\\\/\",\"name\":\"M\u016f\u017ee ti\u0161t\u011bn\u00fd marketing poskytnout start-up\u016fm konkuren\u010dn\u00ed v\u00fdhodu? - Love Paper\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lovepaper.org\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Can-print-marketing-still-give-startups-a-competitive-advantage-guest-article.jpg\",\"datePublished\":\"2026-09-18T09:22:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lovepaper.org\\\/cs\\\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lovepaper.org\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Can-print-marketing-still-give-startups-a-competitive-advantage-guest-article.jpg\",\"contentUrl\":\"https:\\\/\\\/lovepaper.org\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Can-print-marketing-still-give-startups-a-competitive-advantage-guest-article.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"O marketing impresso pode proporcionar uma vantagem competitiva \u00e0s empresas que est\u00e3o a dar os primeiros passos no mercado?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u016f\u017ee ti\u0161t\u011bn\u00fd marketing poskytnout start-up\u016fm konkuren\u010dn\u00ed v\u00fdhodu?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/\",\"name\":\"Love Paper\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/#organization\",\"name\":\"Love Paper\",\"url\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lovepaper.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/love_paperna.png\",\"contentUrl\":\"https:\\\/\\\/lovepaper.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/love_paperna.png\",\"width\":846,\"height\":754,\"caption\":\"Love Paper\"},\"image\":{\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lovepaper.org\\\/cs\\\/#\\\/schema\\\/person\\\/61b479f287a43738690875b2b7adc97e\",\"name\":\"josh\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u016f\u017ee ti\u0161t\u011bn\u00fd marketing poskytnout start-up\u016fm konkuren\u010dn\u00ed v\u00fdhodu? - Love Paper","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/","og_locale":"cs_CZ","og_type":"article","og_title":"M\u016f\u017ee ti\u0161t\u011bn\u00fd marketing poskytnout start-up\u016fm konkuren\u010dn\u00ed v\u00fdhodu? - Love Paper","og_description":"V obchodn\u00edm sv\u011bt\u011b je ti\u0161t\u011bn\u00fd marketing \u010dasto vn\u00edm\u00e1n jako tradi\u010dn\u011bj\u0161\u00ed zp\u016fsob oslovov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Doba nakupov\u00e1n\u00ed z katalog\u016f a ti\u0161t\u011bn\u00fdch j\u00eddeln\u00edch l\u00edstk\u016f vhazovan\u00fdch do schr\u00e1nek se mo\u017en\u00e1 zd\u00e1 b\u00fdt vzd\u00e1len\u00e1 dne\u0161ku, kdy ka\u017edodenn\u00ed konzumaci obsahu dominuj\u00ed obrazovky. To v\u0161ak neznamen\u00e1, \u017ee ti\u0161t\u011bn\u00e1 m\u00e9dia ztratila svou hodnotu. Pro za\u010d\u00ednaj\u00edc\u00ed firmy je tento tradi\u010dn\u011bj\u0161\u00ed zp\u016fsob marketingu ve skute\u010dnosti […]","og_url":"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/","og_site_name":"Love Paper","article_published_time":"2026-09-18T09:22:27+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/09\/Can-print-marketing-still-give-startups-a-competitive-advantage-guest-article.jpg","type":"image\/jpeg"}],"author":"josh","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"josh","Odhadovan\u00e1 doba \u010dten\u00ed":"8 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/#article","isPartOf":{"@id":"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/"},"author":{"name":"josh","@id":"https:\/\/lovepaper.org\/cs\/#\/schema\/person\/61b479f287a43738690875b2b7adc97e"},"headline":"M\u016f\u017ee ti\u0161t\u011bn\u00fd marketing poskytnout start-up\u016fm konkuren\u010dn\u00ed v\u00fdhodu?","datePublished":"2026-09-18T09:22:27+00:00","mainEntityOfPage":{"@id":"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/"},"wordCount":1530,"publisher":{"@id":"https:\/\/lovepaper.org\/cs\/#organization"},"image":{"@id":"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/#primaryimage"},"thumbnailUrl":"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/09\/Can-print-marketing-still-give-startups-a-competitive-advantage-guest-article.jpg","articleSection":["\u017divotn\u00ed styl"],"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/","url":"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/","name":"M\u016f\u017ee ti\u0161t\u011bn\u00fd marketing poskytnout start-up\u016fm konkuren\u010dn\u00ed v\u00fdhodu? - Love Paper","isPartOf":{"@id":"https:\/\/lovepaper.org\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/#primaryimage"},"image":{"@id":"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/#primaryimage"},"thumbnailUrl":"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/09\/Can-print-marketing-still-give-startups-a-competitive-advantage-guest-article.jpg","datePublished":"2026-09-18T09:22:27+00:00","breadcrumb":{"@id":"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/#primaryimage","url":"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/09\/Can-print-marketing-still-give-startups-a-competitive-advantage-guest-article.jpg","contentUrl":"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/09\/Can-print-marketing-still-give-startups-a-competitive-advantage-guest-article.jpg","width":1920,"height":1080,"caption":"O marketing impresso pode proporcionar uma vantagem competitiva \u00e0s empresas que est\u00e3o a dar os primeiros passos no mercado?"},{"@type":"BreadcrumbList","@id":"https:\/\/lovepaper.org\/cs\/muze-tisteny-marketing-poskytnout-start-upum-konkurencni-vyhodu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lovepaper.org\/cs\/"},{"@type":"ListItem","position":2,"name":"M\u016f\u017ee ti\u0161t\u011bn\u00fd marketing poskytnout start-up\u016fm konkuren\u010dn\u00ed v\u00fdhodu?"}]},{"@type":"WebSite","@id":"https:\/\/lovepaper.org\/cs\/#website","url":"https:\/\/lovepaper.org\/cs\/","name":"Love Paper","description":"","publisher":{"@id":"https:\/\/lovepaper.org\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lovepaper.org\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/lovepaper.org\/cs\/#organization","name":"Love Paper","url":"https:\/\/lovepaper.org\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/lovepaper.org\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/04\/love_paperna.png","contentUrl":"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/04\/love_paperna.png","width":846,"height":754,"caption":"Love Paper"},"image":{"@id":"https:\/\/lovepaper.org\/cs\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lovepaper.org\/cs\/#\/schema\/person\/61b479f287a43738690875b2b7adc97e","name":"josh"}]}},"_links":{"self":[{"href":"https:\/\/lovepaper.org\/cs\/wp-json\/wp\/v2\/posts\/11438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lovepaper.org\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lovepaper.org\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lovepaper.org\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lovepaper.org\/cs\/wp-json\/wp\/v2\/comments?post=11438"}],"version-history":[{"count":0,"href":"https:\/\/lovepaper.org\/cs\/wp-json\/wp\/v2\/posts\/11438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lovepaper.org\/cs\/wp-json\/wp\/v2\/media\/11428"}],"wp:attachment":[{"href":"https:\/\/lovepaper.org\/cs\/wp-json\/wp\/v2\/media?parent=11438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lovepaper.org\/cs\/wp-json\/wp\/v2\/categories?post=11438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lovepaper.org\/cs\/wp-json\/wp\/v2\/tags?post=11438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}