Join the Paper Chain
Author: Josh Birch
Survey Reveals Consumers Want The Right To Choose How They Receive Their Communications
The recent research report from Two Sides Europe, the ‘Trend Tracker Survey 2023’, seeks to understand changing consumer perceptions towards print, paper and paper-based packaging, looking specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. Paper vs Digital Communications Across Europe, an increasing number of brands and organisations are switching...Read MoreTrading Card Games: From Tantalising Origins to Modern Appeal
Trading card games (TCGs) have a rich history that spans multiple decades and have captivated audiences of diverse ages, backgrounds, and interests. The engaging mix of strategy, collection, artistry, and social interaction that TCGs offer has established their appeal across a variety of demographics. Origins Before there were trading cards, there were “trade cards”. These...Read MoreSurvey Reveals Consumers Perceive Paper And Pulp Has Less Impact On Forests Than Other Industries
The recent research report from Two Sides Europe, the ‘Trend Tracker Survey 2023’, seeks to understand changing consumer perceptions towards print, paper and paper-based packaging, looking specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. What Impacts On Forests Most? The print and paper industry is surrounded by myths, many...Read MoreSurvey Reveals Consumers Prefer Paper-Based Packaging
Packaging Preferences Unpacked The ‘Trend Tracker Survey 2023’, the latest consumer research from Two Sides Europe, seeks to understand changing consumer perceptions towards print, paper, paper-based packaging and tissue products. The survey questioned more than 10,000 consumers in 16 countries across the world, from South America and the United States to South Africa and Europe,...Read MoreLatest Report Reveals Consumer Preference For Printed Materials Has Recovered Post Pandemic
Good news for print and paper as European consumer preference for printed materials has recovered significantly post-pandemic. Carried out every two years, the Two Sides Trend Tracker survey is one of the print and paper industry’s largest examining consumer preferences and perceptions of print, paper and paper-based packaging. This huge piece of research questions more...Read MoreLatest Report Reveals Consumers Are Becoming more Aware That European Forests Are Growing
The paper industry suffers from an environmental perception problem, but it is improving The latest research report from Two Sides Europe, the ‘Trend Tracker Survey 2023’, seeks to understand changing consumer perceptions towards print, paper, paper packaging and tissue products. This unique insight into consumer attitudes towards one of the world’s oldest and universally used...Read MoreWhat Is A Diorama And How To Make A Shoebox Scene
A diorama is a crafted 3D scene, typically made to a life-size scale (as seen in museums and tourist hotspots) or as a miniature model. The miniature model versions are often built by hobbyists with aligning interests in cars, planes, ships, military events and history, model figures and games. Although model dioramas often depict real-world...Read MoreLove Paper Logo: Why Should You Use It?
How Brands Can Tell The Sustainable Story Of Their Printed Communications And Paper Packaging To Consumers Love Paper® is a global campaign to explain the sustainable and attractive attributes of print, paper and paper-based packaging. Run by not-for-profit organisation, Two Sides, the campaign seeks to tell consumers across the world the positive messages about paper,...Read MoreThe Launch Of Love Paper Latin America
Due to the success of Two Sides Latin America promoting the sustainable use of print, paper and paper-based packaging to consumers, Love Paper Latin America has now officially launched. Two Sides global effort in promoting the sustainable attributes of print, paper and paper-based packaging has helped increase the consumer's awareness that paper is sustainable and...Read More6 Creative Ideas On How To Use Paper For Bonfire Night
The evenings are getting darker, the leaves are falling from the trees and we are getting close to the best day of the year (Christmas). That means bonfire night is soon upon us! To get everyone even more excited for bonfire night, we came up with 6 paper related bonfire night ideas that are a...Read More10 Ways To Use Paper Around The House To Put The Horror In Halloween
Halloween is a fun-filled night of the year with spooky costumes, scary stories, and lots of candy. Getting into the Halloween spirit doesn’t mean you need to buy overpriced costumes and Halloween decorations. You can easily horrify your home to be a Spooktacular place on Halloween night. This list will give you ideas on how...Read MoreCreate Your Own Comic Book
Comic books are accessible for everyone of all backgrounds and your comic book can be whatever you make of it. Comic books tell a variety of stories in multiple genres, from the daily life of a lasagna loving cat to superheroes battling villains to save the world, from space pirates exploring the cosmos for intergalactic...Read MoreSettle Down With A Story This Book Lovers Day
Book Lovers Day, also referred to as National Book Lovers Day over in the U.S., is an unofficial holiday celebrated every year on August 9th. It’s a day for bibliophiles (book lovers) to celebrate reading and literature and encourages everyone to put down their smartphones or electronic devices and pick up a book instead. How...Read MoreConsumers Want The Right To Choose How They Receive Their Bills And Statements
There is a worrying trend from organisations who increasingly want to move their customer communications online, particularly bills and statements. Typically, this decision is made for cost reasons, but misleading claims about the environment are being used all too often instead. This is commonly referred to as Greenwashing. A study, conducted by the not-for-profit organisation Two Sides and...Read MoreCotton Traders Promotes Sustainable Print Media With Love Paper
Cotton Traders, the well-known British Clothing Retailer, are committed to delivering their products and services in a way that does not compromise the preservation of our planet. This also translates to their marketing practices, and they have chosen to use Love Paper to highlight the sustainability of their print marketing. Love Paper was created by...Read More‘Mount Recyclemore’ – G7 Leaders Made Of Electronic Waste
A new sculpture to highlight the issue of electronic waste has been built in Cornwall in preparation for the G7 Summit, which will see 7 world leaders discuss big issues such as Covid recovery, climate change and trade. Sculptor Joe Rush, commissioned by the online tech retailer musicMagpie, created an impactful sculpture with hope of...Read MoreThe Rise of Greetings Cards
At the tap of a screen you can send a digital message to anyone around the world. But it could be argued that those messages lose a sense of personality and sentimentality. Printed greetings cards are used for several events throughout the year. From Valentine’s Day to Christmas, birthdays to anniversaries, there is a card...Read MoreWorld Environment Day 2021
Celebrated every year on the 5th of June since 1974, World Environment Day is celebrated by governments, businesses and society to address serious environmental issues and presents a global platform for inspiring positive change. This year, the theme of World Environment Day is Ecosystem Restoration. Over the last century, half of the world’s wetlands have...Read MoreHas The Pandemic Changed How To Access News And Information Forever?
Print media has seen a significant disruption during the coronavirus pandemic and there are signs of changing consumer relationships with news and print media. Familiarity with, and use of, online platforms has increased. Will the ending of lockdowns herald an opportunity for traditional printed news media to regain lost ground? A study, conducted by the...Read MoreLatest Study Reveals That People Believe Paper Is Bad For The Environment. Here Are The Facts
The latest study from Two Sides ‘Paper’s Place in a Post-Pandemic World’ aims to understand changing consumer perceptions towards print, paper, paper packaging and tissue products. This unique insight into consumer attitudes towards one of the world’s oldest and universally used materials will be repeated every 2 years to monitor and report upon evolving consumer...Read MoreReading Printed Materials Proven to Result in Better Literacy Outcomes
In a compelling report published this week, PISA, the OECD’s Programme for International Student Assessment, affirms that students perform better when they read from printed materials rather than digital devices. This research sends a clear signal to parents and education providers that more must be done to safeguard reading in print for the future of education. Overall,...Read MoreChildren’s Book Week Spring 2021
The 102nd annual Children’s Book Week takes place for two weeks of 2021. The first week takes place in Spring between May 3rd - 9th and the second in November, 8th - 14th. This year’s theme is Reading is a Superpower! Originating from the belief that children’s books and literacy are life changing, the Children’s...Read MoreMorrisons Move to a More Sustainable Future with Paper Bags
Morrisons launched a “paper bag only” trial in eight of its stores in January 2021. Having proved popular with many customers, Morrisons are now removing plastic bags from all their UK stores in favour for paper bags. Their Welsh stores will be the first to move to paper carrier bags, before being rolled-out in the...Read More8 Ways To Help You Study
Going back to school, college, or university after a long breakaway is hard at the best of times, let alone with the extended duration of the lock-down due to Covid-19. After a long time out of education, it can be difficult to get back into the swing of things. So we’ve put together 8 helpful...Read MoreWhy McDonald’s have chosen paper in a bid for sustainability
Image Credit: McDonalds McDonald’s have stated that from 2021 Happy Meals will come with either a paper-based toy, a soft toy or a paper book. The fast food franchise hopes this effort will save more than 3,000 metric tonnes of plastic in use at its UK business from 2021, which would be its biggest single…
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